LinkedIn is a powerful platform for recruiters to build connections with top talent around the world.
Follow these five key tips to optimize your presence on LinkedIn and make the most of the world’s largest professional network.
1. It all starts with your profile
Your profile is your first opportunity to build your personal brand as a recruiting leader. Some tips:
- Your picture is a must: It makes your profile more human, and you more accessible.
- Get creative with your headline: Tell people what you stand for. Your headline will show up in search results, so make someone want to click on it.
- Feature recommendations: Ask for recommendations from your team, hiring managers, and people you’ve hired.
- Include links and downloads: Link to your company’s web site, company/career page, company blog and Twitter feed, or embed presentations and polls.
- Give your pitch: Your summary should show what it’s like to work at your company. Think BRAND, not resume.
2. Utilize LinkedIn Groups
- Join many: Join recruiting groups or others that are relevant to your key talent pools. They’ll help you keep your finger on the pulse of the market.
- Participate in a few: Get involved in a few select groups to brand yourself as an expert. Post thoughtful questions, articles the group might like, and unbiased responses to conversations.
- Run one: Create a group about your company, industry, or functional area to drive employment brand, build pipeline, and even source. And don’t forget to promote and drive traffic to your group—link to it from your career page and profile, and encourage others to do the same.
3. Share your jobs
4. Make your status updates come to life
Use LinkedIn status updates as you would a targeted, business edition of Twitter, and synchronize LinkedIn with Twitter. Your status updates are a fantastic opportunity to share information virally:
- Advertise open jobs and ask your network to pass on leads
- Share tips on job seeking to position you as an expert
- Post updates about your company and highlight what it’s like to work there
5. Showcase your employment brand
Make the most of your LinkedIn company and career pages to influence passive candidates. Position your company as an employer of choice to attract passive and active candidates. Encourage company followers to keep current with exciting company news. Highlight insightful statistics about your employees and feature their profiles. Keep your content fresh and dynamic to encourage return visits. Add a LinkedIn Career Page to differentiate your differentiate your company with videos, banners, employee spotlights, and create dynamic content targeted to specific job functions.
*Post culled from a LinkedIn Talent Solutions Publication.