By Naomi 
Snapchat has teamed up with VideoAmp to change the game in digital ads. This Snap Video amp partnership will transform how brands measure their Snapchat video ads.
This partnership brings new tools for planning and measuring ads to agency partners, allowing them to refine their strategies. With VideoAmp’s tools, advertisers can dive deeper into how their Snap ads are performing, which opens the door to better campaign tracking.
This move is timely as personalized ads are becoming more popular. Moloco and YouGov’s survey found that 57% of people like ads made specifically for them.This shows how key precise targeting and measurement are in today’s digital world.
Curious about how this partnership will impact the future of digital advertising? Keep reading to explore the full details!
Understanding the Snap VideoAmp Partnership
Snap is now the first social platform to join VideoAmp’s planning solution fully. Advertisers can now reach over 800 million active users on Snap every month. They get access to Snap’s data, video, and AR content, making it easier to reach people on TV, streaming, and online.
VideoAmp has grown a lot, with a 1400% increase in a year. They work with 11 agency groups and over 1,000 advertisers. They cover 98% of the TV world, offering powerful tools for ad planning and measurement.
This partnership is key for Snap, especially since its use in the U.S. and EU hasn’t grown. By working with VideoAmp, Snap wants to offer more to advertisers. They’re also adding Snap’s AR formats to VideoAmp’s tool, opening up new creative options.
Enhanced Reach Planning for Advertisers
Snap’s partnership with VideoAmp improves ad planning by mixing Snapchat’s ads with VideoAmp’s wide reach. Advertisers can now see how their ads perform on different platforms, including Snapchat’s 800 million users.
This team-up helps make influencer and branded content ads more effective. Marketers can use VideoAmp’s data to spend their ad budget wisely and better plan their ads across TV, streaming, and digital platforms.
VideoAmp’s fast growth shows how valuable this partnership is. This means Snap’s advertisers get access to a strong network. This new way of planning ads on Snapchat is going to change the game for brands.
Integrating Snapchat’s Inventory Into VideoAmp
Snap Inc. is making a big move by adding its full inventory to VideoAmp. This makes Snapchat the first social platform to offer cross-platform analytics and planning. Advertisers can now use Snapchat’s video ads and AR formats in new ways.
VideoAmp now has all of Snapchat’s inventory, which is huge since Snapchat has over 300 million daily AR users. Advertisers can plan campaigns that use Snapchat’s unique features with other media channels, which means they can make their campaigns even better.
The partnership brings new chances for vertical video formats. Snapchat’s video ads get 2x more attention than similar ads on other platforms. Adding AR makes this attention 5x more. These numbers show how powerful Snapchat’s inventory can be for advertisers.
This partnership lets advertisers reach Snapchat’s huge user base of 800 million monthly users. With VideoAmp’s advanced tools and Snapchat’s engaging formats, advertisers can make their campaigns more effective. This could change the game for social media advertising and cross-platform planning.
Improved Measurement Tools for Agency Partners
The Snap VideoAmp partnership brings powerful tools to agency partners. This collaboration makes planning and checking campaign performance better. Advertisers can now make smarter choices about their Snap ad spending.
With Snapchat’s inventory in VideoAmp’s solution, agencies get insights across platforms. This helps us understand how ads perform everywhere.
VideoAmp’s advanced analytics have shown great results. Warner Bros. Discovery saw a 166% growth in cross-platform use after using VideoAmp’s tools. This shows how effective these analytics are in boosting campaign success.
The partnership uses VideoAmp’s big data and VALID tech engine. These tools help measure and plan for Snap Inc. With 98% coverage of TV publishers, VideoAmp’s tools offer deep insights. Agencies can now reach Snapchat’s huge user base of over 800 million monthly active users for targeted ads.
Looking ahead, VideoAmp aims to launch outcome measurement in Q4 ’24. This will make campaign insights even more precise and seamless. As the digital ad world changes, these tools help agencies stay ahead and succeed.
Advanced Analytics and Campaign Insights
VideoAmp has seen huge growth, with $1 billion in media dollars guaranteed and a 641% increase year-over-year. This partnership brings powerful measurement tools to Snapchat campaigns.
Advertisers will now see how their Snapchat efforts compare to other channels. This partnership uses VideoAmp’s wide reach, covering 98% of TV publishers and over 1,000 advertisers. This ensures detailed insights across many platforms.
Adding Snapchat’s inventory to VideoAmp’s planning solution is a big deal. It will give media buyers advanced planning tools before the ’25-26 Upfront cycle. With Snapchat’s 800 million monthly users and 75% of 13 to 24-year-olds using it daily, advertisers will get valuable data to improve their strategies.
Leveraging AR in Snapchat Advertising
Snap’s partnership with VideoAmp opens new ways for advertisers to use augmented reality. This lets marketers mix AR content with video ads, making marketing more engaging and immersive.
Advertisers can now see how well AR ads work with regular Snapchat video ads. This gives a full view of how campaigns perform.
AR in advertising is powerful, as seen in Snapchat’s stats. Over 300 million people use AR on Snapchat every day. This shows the platform’s great potential for engaging ads.
AR ads on Snapchat get 5x more attention than ads on other platforms. VideoAmp’s partnership with Snap Inc. lets advertisers reach over 800 million users monthly.
Using AR and video ads together on Snapchat works well. Advertisers see a 1.6x increase in Ad Awareness Lift. This mix of AR and video is a strong tool for brands to connect with their audience.
Snapchat’s SnapML technology helps advertisers make custom ML Lenses. This makes creating unique, engaging content easier for them.
Vertical Video Formats and Creative Storytelling
Vertical videos are becoming more popular, especially on mobile devices. Snapchat’s young audience loves this format. It helps ads feel more natural and engaging.
Thanks to VideoAmp, tracking these ads is easier. This gives marketers valuable insights to improve their campaigns.
This partnership is all about immersive marketing. Brands can now create full-screen experiences that grab users’ attention. The vertical format makes stories feel more personal and intimate.
This approach can help brands build stronger connections with their audience. It might even lead to more sales and loyal customers.
Snapchat’s Focus on the North American Market
Snapchat is now focusing more on the North American market to increase its revenue. It has teamed up with VideoAmp to improve its services in this area. This partnership will give advertisers better tools for planning and measuring their ads, making them more effective.
The move is showing results. Snap saw a rise in North American daily users to 422 million, up by 8 million. This is a big deal since Snapchat reaches over 800 million people worldwide each month. It’s a great platform for influencer campaigns and branded content.
While it’s growing globally, most of this growth is in areas where it doesn’t make as much from ads. By enhancing its services in North America, Snap hopes to attract more ad investment. This could lead to more money for Snapchat video ads, influencer campaigns, and branded content.
Snap and VideoAmp: A New Era for Ad Performance
Snap’s partnership with VideoAmp signifies a major leap forward in digital advertising. By integrating Snapchat’s unique inventory with VideoAmp’s cross-platform analytics, this partnership empowers brands to create smarter, more effective campaigns.
The tools and insights provided will not only enhance ad performance but also solidify Snapchat’s position as a key player in the digital advertising industry.
If you’re intrigued by how Snap’s partnership with VideoAmp is shaping the future of advertising, explore more on Social Meep’s blog. My content covers social media trends, advertising strategies, and actionable insights to help you thrive in today’s fast-paced digital landscape.