[Guest Post] How social signals play a major part in SEO

Katie Day, blogger who researchers and talks about how social signals play a major part in SEO for Integrity SEO

It seems that if you’re trying to rank higher in Google then you will certainly need to make sure that you pay close attention to social signals. This is because they are more valuable than you might initially think. There have been many studies taking place lately with regards to social signals to see how they actually affect the rankings. If there’s one thing that’s clear, that is the fact that the importance of these signals is increasing with time which raises a few questions:

  • What step do you have to take right now so that you can improve your website’s social signals?
  • What is the future of social signals with regards to search engine optimization?
  • Why and how do social rankings improve rankings?

Below we’re going to take a closer look and try to answer these questions in order to understand exactly how you can improve your rankings by using social signals.

Why and how do social rankings improve rankings?

Well, the answer to this question would be a really great subject for debate, but at the end of the day, social signals have an indirect and also a direct impact on organic search rankings. So how do they impact the search rankings? Well it comes from the following:

  • Number of users having you in their circles
  • Amount of tweets including a link to your website or mentioning you in their circles
  • How many people follow you on Twitter
  • How many shares on Facebook you have
  • The number of users liking your brand on Facebook

As for the indirect impact there are various reasons for this. This includes more repeat visitors to the site, higher time spent on the website, decreased bounce rate, increased positive reviews on Yelp, increased citations and inbound links because of an improved brand awareness and online visibility.

One of the most powerful indirect impacts of social media implies the ability of generating new inbound links by improving your overall internet visibility and brand awareness. This means that if people can easily find you, then they can link to you very fast. Even though social signals are very important, according to Matt Cutts who is the head of the web spam team at Google, links are still the most important aspect of ranking highly in the search engines.

In a couple of years from now, businesses that find themselves in competitive niches but lack a solid social strategy are going to be left behind by those who do have one. In terms of the overall importance in the ranking algorithm, it seems that social signals are becoming more and more important by the day. Even though the value of links will never completely disappear, indirect and direct impacts of social signals will weigh more than the links themselves.

With that being said, it seems that anyone who is trying to rank higher in Google will certainly need to consider social signals seriously if they want to be successful. The world of SEO is continuously changing and keeping up the pace can only mean sustaining success and or achieving it.

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