It’s high time businesses look beyond Facebook like and the number of Twitter followers as their primary determinant of success. Social listening in itself is an element of social media that shouldn’t be over looked due to its importance. As it stands, social listening is one of the most important elements of any social media strategy. Social listening helps you in making critical marketing/product decisions. How are your potential customers currently behaving? The Infographic below gives you a clue by highlighting two steps businesses can follow to listen and also act on the information gotten during the listening process.