Categories
Instagram Growth

Social Recruiting War for Talent: Who Is Winning?

Social recruiting is becoming a better alternative for recruiters/hiring managers in winning the war for talent today. As we all know by now, social recruiting has come of age in recruiting and it is changing the traditional ways of recruiting.

Social media has become a new battleground in the war for talent. Companies that don’t play at all risk being left behind – but who’s leading the pack? This infographic from Recruit Loop has all the answers you desire.

Infographic Takeaways

  1. Facebook has the biggest talent pool, with 1.06 billion active monthly users, whereas Twitter has 500 million and LinkedIn has 200 million.
  2. 89% of recruiters have made a hire through LinkedIn.
  3. Google is the most desirable company to work with in 2013, and has one of the biggest Twitter followings too.
  4. Defence Jobs Australia is the YouTube company career channel with the most amount of views – over 5 million. 

There are other tools available – such as Instagram, Pinterest and Google+ – each with millions of users.

Categories
Instagram Growth

7 Key Social Recruiting Mistakes to Avoid

Today companies are gradually embracing social recruiting in their recruitment efforts by utilizing LinkedIn, Facebook, Twitter and other social networks to advertise job openings and communicate with interested candidates.

While social media is a worthwhile tool for recruiting potential candidates for your organization, it’s easy to make simple mistakes which may cost you and your company time, money and ultimately, the opportunity to reach your top recruit.

Recently, HireRabbitBlog compiled a list of 7 key social recruiting mistakes and why you should avoid them:

#1: Not creating a clear social media recruitment strategy

Social recruiting can create countless opportunities to connect with a vast number of prospective candidates, but your recruiting plan needs to be strong and well-organized before you jump into the game. With so many social media networking sites, it is easy to lose sight of your recruiting goals unless you strategize.

A Twitter account or Facebook page won’t be helpful, for example, if you don’t have time to update or communicate with people. If you don’t have the manpower to cover all bases at one time, you may instead deter top-notch applicants instead of attract.

 #2: Not defining your targeted audience before posting

It is important you first define your targeted audience and determine the most appropriate avenue for your organization. Having a well-defined target market is essential to growing your social presence. Just as it is expensive and inefficient to try and target everyone with traditional advertising, you will have more success in social recruiting if you target a specific niche. To zero in on your targeted channels consider demographics of your targeted candidates, analyze where they spend their time and research the competition.

 #3: Not taking the time to build a relationship

They say most of the online community is not actively looking for a job, so use social media to introduce future contenders to your company. While social networking offers the opportunity to create immediate bonds and social connections, it’s much more rewarding long-term to first build trust. Take the time needed to build your company brand and a rapport so you attract the best employees when the time is right.

#4: Failing to create an attractive social presence for your company

In this social media savvy world, people tend to move on quickly if something doesn’t interest them right away. As a recruiter, it’s important to catch a potential employee’s eye and create an image. Ensure your social media presence has interesting, yet informational pages so visitors don’t just breeze by them. Utilize branding opportunities available on your social pages and give candidates a reason to spend more time with your brand.

#5: Not posting relevant content

Nobody likes spam. Some recruiters make the mistake of sending out generic messages to their entire audience base when in fact this strategy is more likely to frustrate people who otherwise would have been interested in your company. Try to tailor your messages to a group within the same profession and/or job category so potential employees don’t start ignoring your posts or block you. The point is to build lasting networking relationships – not sever them.

#6: Not utilizing social media to reach the next generation

It’s easy as a recruiter to leave out a very important networking base — college students. Young people waiting to enter the job market are probably the most savvy when it comes to social media networking which makes them completely reachable without having to spend money on multiple campus visits.  Social media is a great tool for you to identify, attract, and hire the very best fresh graduates while cutting down on your recruiting cost.

#7: Not taking training and/or guidance

If you don’t feel you know how to recruit effectively using social media, be sure you reach out for help. If formal classes are not available, request sample company messages, profiles and a list of dos and don’ts so you can make the most of social media. In addition, request a list of the organization’s best practices and powerful stories to maintain a good supply of content.*Post culled from HireRabbitBlog

Categories
Instagram Growth

TweetDeck releases new update

The official twitter client, TweetDeck, today got updated. According to the official TweetDeck blog, the upgrade cuts across all supported platforms including web, Chrome, Mac and Windows.

This update makes TweetDeck easier to use with design enhancements, personalization options and the addition of several frequently-requested features.

Below are the changes we noticed in the new tweetdeck:

  • New Theme: One of the most noticeable changes in the new TweetDeck is a change in the colour theme. The default black theme has been modified, becoming a little lighter than the previous. Not just, a new theme is now available in the dashboard. The new lighter skin “offers dark text on a light background.” Now, users can “instantly” swap between both themes by clicking on a button located right beside the Tweetdeck logo on the upper left corner. 
  • Font: TweetDeck now allows users customize their font size in the settings pane. This new addition offers merely three options to choose from – Small (13pt), Medium (14pt) or Large (15pt) font sizes.

To get the new TweetDeck, simply re-launch your tweetdeck and you’ll be prompted to update.

What do you think about the new Tweetdeck?

Categories
Instagram Growth

People are more likely to survive a plane crash than click a banner ad [Infographic]

Best. Statistic. Ever. Makes me feel better about flying, but sorry for those designing banner ads.

They say that a kitten dies every time someone uses a bullet point in a presentation, so I shudder to think what’s going to happen the next time someone clicks on a banner.

Banner ads. The ugly stepchild of online marketing. Just trying to hang out in the top-right corner, minding their own business. They never asked to be overused. They never asked to be animated GIFs. But they certainly didn’t want to be ignored.

Yet, here we are, about to discuss how little action they get, and how they’re being usurped by another form of advertising. Poor little rectangular bastards. 75,000 wasted pixels in an otherwise useful area of your page. Destined to be thrown on the marketing scrap heap, never to be seen again…

Scratch that. Banners aren’t going anywhere. Yes they’re annoying. Yes they are essentially useless. But they’re here to stay, in all their 300x250px glory. They just have to compete with what’re known as ‘Native Ads’, which, as we’ll learn, have some significant advantages.

What’s a native ad? In 197 characters or less.

Native ads are contextual paid ads that appear in your content stream, designed to augment the user experience by providing semantically relevant supporting content, without breaking the flow of information.

But placing ads in content is bad, right?

It certainly is. The typical method for injecting ads is to use interruption marketing tactics to plant banners and text ads directly into the middle of a piece of content, forcing you to look at them in order to experience the whole article. People – me included – despise these ads. They provide no contextual benefit and diminish the value of the content they appear in. You can probably blame Google for this, as most of the bad behavior seems to have been built around the mass adoption of AdSense as an advertising platform.

There’s a reason for the epidemic known as banner blindness. People never liked banners and decided unconsciously to tune them out, focusing instead on the real content on the page. If you infer the same reaction to ads placed inside your content, you can imagine how unpleasant and interrupted the content consumption experience would be.

However, done correctly, ads inside content can be effective. This is where native ads come in.

So how are native ads different?

To extend the definition of native ads a bit. You can think of them as sponsored content designed to “blur the distinction between editorial and advertising in the eyes of the consumer”, according to Pilgrim Advertising. What this means, is that despite the ads being paid for, they are placed more carefully, with a heightened level of knowledge about where and how they are being used. The result is that they appear more like ‘useful supporting content that just happens to be paid for’. Read more about native ads.

The benefits of native ads

The infographic below was created based on a study to compare differences in behavior and perception between native ads and banner ads. Using eye tracking tools and surveys, the following insights were uncovered:

Native ads are more visually engaging: Native ads in the study were looked at 52% more frequently than banner ads.

Native ads drive higher brand lift: They registered a 9% lift for brand affinity and an 18% lift for purchase intent, compared to banner ads.

Native ads are more likely to be shared: 32% of respondents said they would share the ad content with a friend, compared to 19% for banner ads.

Native ads are consumed in the same way as the content they appear in: Consumers actually registered that they looked at the native ads slightly more than the content itself.

Categories
Instagram Growth

3 easy ways to make your website social

Entrepreneurs and small business owners often ask me how to make their businesses more social. While there are several ways to kick start your social journey, your website is definitely a good place to start. Your website is your first point of call for your customers and potential leads, therefore, if your website is not social enough, chances are that your social results will be limited. Today, we consider 3 ways to make your website more “social-centric”.

  1. Add social sharing buttons: Social sharing buttons are the buttons that allow your visitors share the contents on your website. Without social sharing buttons, it will be difficult for your visitors to share your pages, offers, blog posts etc directly from your website. Truth is your site visitors will mostly likely ignore sharing your pages if they can’t find a button that allows them do it with one click. I recommend placing your social sharing buttons either above each content (page, post etc) or below. You may also place it sideways or use any of the floating sharing buttons available. This depends largely on the overall layout of your website. Just ensure you place it where it can be easily noticed by your visitors.
  2. Social Profiles: These are buttons or widgets that link people to your social media profiles. If your visitors like the content of your website, chances are that they’ll want to go beyond sharing it, they may be interested in following you or liking your Facebook page. So, make it easy for them by having links to your social profiles. As a matter of fact, placing links leading to your profiles may not be enough. I recommend using the like button for Facebook as a widget so people can like your Facebook page directly from your website within a very short time. In the same fashion, instead of just linking to your Twitter profile, get the official Twitter button that allows your visitors follow you directly without leaving your website.
  3. Social Splash page: This is a tricky one and many often discourage it. However, since we installed it on SocialMeep, for instance, our following and likes increased by 50% within  a short time. This is the small dialogue box that pops up once you load a website. Instead of displaying some other messages, install the types that allows first-time visitors like your page, follow you on Twitter etc. This is a fast way to increase your following and likes and it sends a message to your visitors that “hey, we’re on Twitter, Facebook etc, so follow us…”

These are just three ways to make your site a little more social. If you’re hiring a developer, ensure he or she implements these based on the general orientation of the site. **Replace website with blog in case that is what you have. The same tactics apply.

Categories
Instagram Growth

People are more likely to survive a plane crash than click a banner ad [Infographic]

Best. Statistic. Ever. Makes me feel better about flying, but sorry for those designing banner ads.

They say that a kitten dies every time someone uses a bullet point in a presentation, so I shudder to think what’s going to happen the next time someone clicks on a banner.

Banner ads. The ugly stepchild of online marketing. Just trying to hang out in the top-right corner, minding their own business. They never asked to be overused. They never asked to be animated GIFs. But they certainly didn’t want to be ignored.

Yet, here we are, about to discuss how little action they get, and how they’re being usurped by another form of advertising. Poor little rectangular bastards. 75,000 wasted pixels in an otherwise useful area of your page. Destined to be thrown on the marketing scrap heap, never to be seen again…

Scratch that. Banners aren’t going anywhere. Yes they’re annoying. Yes they are essentially useless. But they’re here to stay, in all their 300x250px glory. They just have to compete with what’re known as ‘Native Ads’, which, as we’ll learn, have some significant advantages.

What’s a native ad? In 197 characters or less.

Native ads are contextual paid ads that appear in your content stream, designed to augment the user experience by providing semantically relevant supporting content, without breaking the flow of information.

But placing ads in content is bad, right?

It certainly is. The typical method for injecting ads is to use interruption marketing tactics to plant banners and text ads directly into the middle of a piece of content, forcing you to look at them in order to experience the whole article. People – me included – despise these ads. They provide no contextual benefit and diminish the value of the content they appear in. You can probably blame Google for this, as most of the bad behavior seems to have been built around the mass adoption of AdSense as an advertising platform.

There’s a reason for the epidemic known as banner blindness. People never liked banners and decided unconsciously to tune them out, focusing instead on the real content on the page. If you infer the same reaction to ads placed inside your content, you can imagine how unpleasant and interrupted the content consumption experience would be.

However, done correctly, ads inside content can be effective. This is where native ads come in.

So how are native ads different?

To extend the definition of native ads a bit. You can think of them as sponsored content designed to “blur the distinction between editorial and advertising in the eyes of the consumer”, according to Pilgrim Advertising. What this means, is that despite the ads being paid for, they are placed more carefully, with a heightened level of knowledge about where and how they are being used. The result is that they appear more like ‘useful supporting content that just happens to be paid for’. Read more about native ads.

The benefits of native ads

The infographic below was created based on a study to compare differences in behavior and perception between native ads and banner ads. Using eye tracking tools and surveys, the following insights were uncovered:

Native ads are more visually engaging: Native ads in the study were looked at 52% more frequently than banner ads.

Native ads drive higher brand lift: They registered a 9% lift for brand affinity and an 18% lift for purchase intent, compared to banner ads.

Native ads are more likely to be shared: 32% of respondents said they would share the ad content with a friend, compared to 19% for banner ads.

Native ads are consumed in the same way as the content they appear in: Consumers actually registered that they looked at the native ads slightly more than the content itself.

Categories
Instagram Growth

8 tips to get the most out of running a giveaway

When running a giveaway, either through your own website or through a 3rd party, you need to have a set of predetermined goals in mind so that you have a clear roadmap to success. Here are 8 tips to help you get the most out of running a giveaway.

1. Set Goals to Determine an ROI

First and foremost, what are you looking to get out of running a giveaway? Do you want more exposure for your brand, more sales, more likes on Facebook, or followers on Twitter? You must go into your promotion with predetermined goals, so that when it ends you are able to measure its success. I see way too many companies running giveaways with no predetermined goals in mind. When all is said and done, they end up feeling like they got nothing out of it, aside from it being some “fun” marketing ploy.

To set goals and track them, you can do something as simple as opening an excel spreadsheet before you run the giveaway, creating a list of the goals you want to set.

2) Sales? Probably not…

When running a giveaway, it is important to understand that you most likely won’t see sales pouring in. You may get a few sales, but don’t make sales your number one goal when running a giveaway. I’ve worked with many companies that measure the success of their giveaway based on the number of sales they received. If they did not get as many as they were hoping for, they are usually unhappy and feel as if their money was not well spent.

The problem with this train of thought is that no marketing tactic can ever really guarantee sales; giveaways are fantastic for lead generation, where you foster a relationship with your new customers, leveraging them for sales at a later time. Running a giveaway is just another marketing tactic and there will always be a cost associated with it.

If you have ever used Google Adwords or Facebook Ads you know that you have to spend a good chunk of change to get enough people to click through to your website. Even after they click, it is still JUST a click – nothing more. Your job isn’t done even after you have paid for a click; you still need to make sure those people are able to make it through your sales funnel to make a purchase. The same goes for a giveaway: you need to make sure that you have structured it correctly so that you are able to reach your goals, whether that is to capture leads, get more likes, followers, etc.

But of course, if you’re really itching to get more sales out of a giveaway, then…

3) Offer a Discount 

Providing entrants with a discount that they can redeem for products/services on your site is a great way to increase sales. Most companies either run a giveaway, or just offer a coupon, but from my experience, combining the two is more powerful.

Offering a coupon without a giveaway means that the coupon is out in the wild for anyone to see and use. People may see the coupon and say “Sweet! I’ve been wanting to buy something from them, now is the time!” Then, they get distracted. A few days go by and they completely forget about using your coupon to make a purchase. In fact, they don’t purchase at all. Unfortunately, you have no idea who this person is, or how to reach them.

However, when running a giveaway, you can offer a discount once the user has entered. This means that you have captured them as a lead, usually by collecting their email address, and you can effectively re-market to them to remind them about the coupon if they don’t end up making a purchase. A good rule of thumb is to provide a coupon for the duration of the giveaway and have it expire a week after the giveaway ends. This will encourage people that didn’t win to make an impulse purchase.

4) Interact on Facebook

Interacting with your current and new users on Facebook is especially important during a giveaway. Remember, these platforms are not meant to be used as a one-way form of communication; do less pushing, and more pulling. When you get those 500 new facebook fans, your first post shouldn’t be “HEY NEW FANS BUY OUR PRODUCTS NOW!”

Instead, engage and build a relationship with them. Much like going on a first date, you want to make a good impression in order to keep them as a fan and to eventually convert them into a customer.

For example, let’s say you run a company that sells mattresses — start out with something like “Welcome to all of our new fans. Are there any problems that you have with your current mattress that keep you up at night? Let us know, and we’ll see if our certified mattress experts can help find a solution to your problem.”

This opens the floodgates for your fans to start leaving comments talking about their sleeping problems as a result of their mattress. You then chime in and respond directly to each customer, helping to find a solution to their problem. Remember, building the relationship with them first is the key to turning them into customers who are likely to buy from you in the future.

5) Interact on Twitter

The same goes for Twitter – use it as a platform to interact with your new users, not as a platform to constantly push out tweets about your products.

Another great way to take advantage of Twitter is by using Twitter Search. This allows you to search for any keyword or phrase that people are currently tweeting. So, if you run a mattress company, you can run a search for “I hate my bed’, and you will see results from people that have recently tweeted that phrase. You can then reach out to them, let them know about your mattress giveaway, and start building a relationship by asking why they hate their mattress and what you can do to help.

6) Promote to Your Own Audience

This one is simple and should be a no-brainer. Promote your giveaway to your email list and to your audience on social media. Put a graphic on the homepage of your website linking to the giveaway.

What is the point of running a giveaway if your current audience doesn’t know about it? Sure, you may just want to bring in new people for your giveaway, but you would be foolish to ignore the fact that your current audience could bring in more of their own friends and family which you would be missing out on.

7) Promote on Giveaway Directories

Adding your giveaway to a directory can bring in a lot of traffic, but keep in mind that it is mostly non-targeted traffic and sweepstakers just looking for freebies. However, if your goal is to get as much traffic and as many leads as possible, you’ll want to submit to these sites.

Here is a great list of giveaway directories to submit your giveaway to.

8) Utilize Facebook Comments 

Utilizing the Facebook commenting system in your giveaway is a great way to continue the conversation and bring in more people. Many 3rd party giveaway tools have Facebook comments built right in, but if you’re building a custom giveaway page, use the Facebook comments plugin.

If you structure your giveaway correctly, you should be able to ask users a question that they can reply to using Facebook comments. For example, if you’re giving away a mattress you can ask: “Which mattress would you choose from our selection if you win?”

This simple question will drum up hundreds of comments because it encourages people to browse your website to find the mattress they want.

Another great thing about Facebook comments is that when you reply to people your comment will show up with your company name. Don’t forget, when a user leaves a comment, Facebook usually displays that in the newsfeed for their friends to see, which brings in more people.

Recap

  • Set goals to determine an ROI. Do not go in blind hoping for the best when running a giveaway.
  • You most likely won’t get many sales from a giveaway, if any at all. You should be capturing leads and interacting with your new fans to convert them into future customers.
  • Discounts when combined with a giveaway can help to drive sales.
  • Promote the giveaway to your current audience, and if you’re looking to get as many leads as possible, submit to giveaway directories.
  • Use Facebook, Facebook comments, and Twitter properly to increase engagement and interaction with your audience. Remember, less pushing more pulling.
Categories
Instagram Growth

How managers can prevent the death of the social media profiles of their companies

Today, more companies are gradually accepting to get social. However, many of these companies have decided to change the meaning of getting social. This is what it means to many companies: Open a Facebook page, Create an account on twitter; Post a few updates within one week on both platforms and Leave it dead.

Funny thing is the CEOs of these companies sometimes get out a press release for creating a Facebook account. Some others go ahead to include it in the end of the year report. Yet, these profiles remain dead.

Before drafting this post, I perused the profiles of some of these big companies. Dead! Dead! Dead! If you’re a manager reading this or you work in one of those companies with dead profiles, here are three ways to get your profiles back alive:

  • Outsource: Since, tweeting and posting on Facebook is a pain in the ass for bosses, a good option will be to entrust that responsibility to a reputable social media agency. They’ll help with online PRs and establish an effective social media presence for you. While this does not come free, the rewards cannot be over-emphasized.
  • Hire an Intern: There are now numerous communications undergraduates looking for companies for their industrial attachment, get one of them to manage your social media profiles. There are even graduates who are passionate about social media and are desperately looking for companies to learn (as an unpaid intern). Hire one of these people and guide them in the management of your profiles. As social media transcends just tweeting endlessly, these people can perform critical analysis and supply you with social data that can make your company more effective in serving your customers. They can also help respond to complaints from your followers/fans.
  • Schedule up front: Your company doesn’t consider social media a good idea to spend your marketing budget on? At the same time you don’t consider hiring an intern a good idea? Then you’ve got to get your hands dirty. To make it easy, most of these social media platforms have schedule features (or third party apps). Schedule updates over a long period of time when you’re less busy and let the app do the rest for you at needed times. At least, it’s better than leaving the profiles dead. The downside of scheduling is there’s usually no-one respond to customer’s queries especially those generated from a particular update.

Categories
Instagram Growth

How first nation airways increased my site traffic and what you can learn from it

Categories
Instagram Growth

[Guest Post]: What is an enterprise social network?

Chad Chalifoux is a software engineer that has been working on providing better means of enterprise social networks for various companies over the years. When he isn’t surfing through social media coding or the web, he’s usually catching a few real waves.

We’ve all heard the words social network before, explaining what Facebook, Google+ and other social media platforms were. But the introduction of enterprise social networks is a completely different area, focused around the simple concept of collaboration and communication through a specific business circle. Sure, businesses have been doing this for a while with email or even chatting in a break room, but the type of powerful communication offered through various collaboration applications can change the way a company can function and grow.

But first, when it comes down to it, what is an enterprise social network?

Social Communication

Although there can be a single definition to what an enterprise social network is, many of them function in different ways or with different components, which means while they all fall under the same umbrella term, they actually are varied in quite major degrees. One enterprise social network is LinkedIn, which focuses on providing communication to various companies within the same professional category and is particularly useful for hiring. But then you have another network like Yammer, which is more of a private network directed around a specific company, and then there is even the in between with Google+ providing circles and registration with domain addresses so that you can have a private communication application for just your business while still outreaching to areas outside of the business.

Regardless of the application though, all enterprise social networks work at one simple component and that is to spread communication within and without any company, to a degree this also means things like twitter and Facebook can be used as a business social network, but more often as a means of marketing which is not the true purpose of Enterprise social networks. It is all about proper communication to help grow and develop the company though collaboration of employees.

In Actual Practice

Most people don’t quite recognize the concept of what this kind of communication actually means for a business. In fact many people just think of it as more ways for employees to just do things they weren’t supposed to. But when you have so many employees working around forty hours of their week do you know what they have a tendency of talking about? Work; it is a considerable amount of their life and so it is bound to be something talked about, especially when you promote that work should be discussed. This allows ideas to crop up regularly and be improved upon which provides a company with a means of actual adaptation. Staying stagnant with everything can lead to a poor means of business practice.

The Technology behind Social Networking

We always see regular updates an improvements to sites like Facebook (often met with dread but then forgotten in time), so it shouldn’t be surprising that social intranet software is constantly being improved upon with the main focuses being a means of instant and direct communication to many people or only one person at once and a means of sharing documentation across the web or on a server that is not location specific. Everything else after that tends to come as extra additional things that are worked on to improve those two mentalities.

The original designs for these enterprise social networks simply just took key components that social media sites used like following and walls, but before long components from other programs were adapted like the file sharing, so that these enterprise social networks could become the only required software for employee collaboration.