Categories
Instagram Growth

3 Quick And Simple Tips To Control Search Engine Results About You

Have you ever tried to Google your name ? (business or individual) If not, I recommend you do it now and focus on the first 10 – 20 results you get. If you’re not satisfied with what you’re getting, don’t worry. I was in your shoes few years ago but I got Google to change what it’s saying about me. I’ll share 3 main things I did to change what Google says about me and how you can too.

  1. Start a BLOG: The most important thing I did was to grab a domain name in my full name. The idea behind this is that the first thing that comes to people’s mind is your full name or at least the alias you’re known as. Once you have a blog in that same name and get dirty with SEO; that should be the first thing Google will say about you when people ask Google. (“Oh, I know him/her…this is his website, do you mind visiting?”). On your blog, it’s wise to have a page to brag about yourself, you know. I’m talking about your “about me” page. From there, people can discover more about you than Google has to say.
  2. I recommend you get yourself a space on the major social media platforms such as Twitter, Facebook, LinkedIn, and others using your real name or a well known aliasSocial Media Platforms: If you tried Googling your name, you must have discovered that Facebook, Instagram and Twitter ranked higher than other sites (that’s if you used your real name on both platforms). So, your next task is to get serious on these platforms. I recommend you get yourself a space on the major social media platforms such as Instagram, Facebook, LinkedIn, and others using your real name or a well known alias. Since people are likely to click on your social profiles directly from Google, it’s important you ensure you have good content there too. Imagine your potential employer Googling you and landing on your Facebook wall, I’m pretty sure you won’t want him to see those drunk pictures you posted few weeks back. Hey, I’m not preaching Gospel here – this is strictly for the serious-minded.
  3. Write for the web: When I Google myself, I still find an article I wrote for Self Growth about four years ago ranking higher than others. The www is content driven. Every post is an additional page on the internet. Why not get yourself as much as possible. One, you’ll be helping others and making the Internet better. Two, you’re adding more to your brand. Take for instance, if you’re an accountant, you’ll want to share your accounting views with the world. So, when people come searching for you on Google, your articles talk about you. My friends call me the tech guy not because I told them so but because they stumble themselves on some of my articles when searching for help on some tech stuffs. Cool, isn’t it? I rode on that. Don’t limit articles to your blog. Write guest posts for others frequently. You can write for reputable blogs in your industry and ensure they link back to your blog. This will increase your blog’s ranking

The above is not limited to Google but other search engines too.

If you follow the above steps, you’ll begin to see the changes in no time.

Categories
Instagram Growth

3 Reasons Why Corporate Nigeria Need To Embrace Social Recruiting

Social Recruiting is NOT a completely new concept in the global Human Resources space but in Nigeria it may be NEW!

Social media has become an indispensable tool for companies leveraging it to generate sales, increase brand awareness and build communities around their brands. It offers companies a way to connect and engage with consumers, but that’s not all.

Today, staffing and corporate recruiters are now leveraging social media to post job vacancies and recruit (attract, source, engage and hire) talent, but it’s still new for a lot of organizations (corporate Nigeria inclusive). Is there any real reason why Social Recruiting must be embraced by Corporate Nigeria? To answer this simple question, the following 3 reasons would suffice:

Reason 1: Social Recruiting is the future of Recruiting – According to the JOBVITE 2012 Social Recruiting survey results, “Social media has quickly become a dominant force for companies to find and hire quality talent. Because it allows employers to tap extended networks for candidates that would not be found otherwise, social recruiting offers tremendous value to companies of all sizes. It has become an essential avenue for recruiters to successfully compete in the war for talent.” It is worthy of note that most of the beneficiary of Social Recruiting today are mainly Europe and the United States. Hence, the need for Africa or at best Nigeria to join the trend. Read my earlier post here.

Reason 2: The Nigerian ‘Social Population’ speaks for itself. As at the time of writing this post – there are over 152 Million LinkedIn members, with Africa having over 5 Million LinkedIn members and Nigeria with over 840 Thousand LinkedIn members; Facebook users crossed the 1 Billion mark few days ago, with Nigeria accounting for 5 Million of this number as at June 2012; there are over 140 Million active users on Twitter, with Nigeria been the third tweeting nation in Africa (by a survey carried out by a Kenya-based agency, read it here).  These figures are huge and must be harnessed via Social Recruiting.

Reason 3: Social Recruiting is efficient and cost-effective compared to traditional recruiting approach. So you know joining most social networking sites (like Facebook, LinkedIn and Twitter) is FREE. Once employers and job seekers join social networking sites, the opportunity to assess talent communities become available. Overall, social recruiting strategies enable more effective networking between candidates and employers, and they provide effective engagement opportunities to attract and retain both passive and active job seekers at a significantly lower cost compared to traditional techniques. We would explore this area in the days ahead.

Till next time, we are all work in progress…

Categories
Instagram Growth

A Simple Guide To Drafting Bios For The Social Web

Sometimes ago, I got a Direct Message on twitter that looks similar to the one below:

…do you know any great developer in Lagos?

I thought about who I could recommend but I was just blank despite tons of developers around me. After few minutes of deep thinking, I remembered someone whose bio reads:

I’m a software engineer, a philosopher, and also an activist. I’m a very interesting person to meet also.

The first part was all I needed. Then my recommendation went his direction. You see, it’s funny that I can recommend a twitter follower I have never seen in real life. It felt strange at first but I quickly remembered this is the digital age. I may not have met him in the real world, but I’ve e-met him 

An elevator bio, as short as it is, works wonders (permit my churchy language). In recent times, I have had to go through the bio of several people both on Twitter and Facebook and all I can do is shake my head. Here are some for your perusal:

  • “I am Me”
  • Working on it. Check back
  • “Jesus’ child”
  • “Why do you want to know? #FollowBack Team”

In my opinion, the bio section on all social avenues is the place to begin your Social Media journey. It’s just like meeting someone for the first time, the first thing I believe you want to know is “Who are you”, or “what do you do”, depending on the situation. The same applies on Social Media platforms, only that your profile speaks for you. You see, don’t just assume your friends know who you are. These days, tweets fly beyond your immediately followers via Retweets and posts go beyond your immediately self via likes, reshare and tagging. So, you never can tell who will click on your profile.

Among other things, you will have to master the art of writing a short bio (elevator pitch). Here are three quick ideas you can explore while drafting your bios:

  1. Who are you?
  2. What do you do?
  3. What Have you done?

If you can provide the above in less 160 characters or less, you rock!

Here are real samples you can use as a guide:

  • “African. Social Entrepreneur. ICT for Development (ICT4D) Consultant.”Gbenga Sesan
  • “A style and fashion enterpreneur, the brand curator of the FACUADE brand; building a local brand with global reckoning.”Tosin Olukuade

“Digital Storyteller | Advocate of Social Marketing and Nation Branding | Designer of social change projects | Creator of The 419Positive Project”Rosemary Ajayi

Categories
Instagram Growth

The Moscow Rules Of Social Media Marketing

I am certain that you must have heard about the Moscow Rules or probably seen some merchandise of sort bearing the inscription. This is an informal name for some set of rules said to have been developed during the Cold War to be used by spies and others working in Moscow. Two unique features of these rules are the simplicity and the common sense it depicts.

The short list as shown in the International Spy Museum summarized them in just 10 rules:

  • Assume nothing.
  • Never go against your gut.
  • Everyone is potentially under opposition control.
  • Don’t look back; you are never completely alone.
  • Go with the flow, blend in.
  • Vary your pattern and stay within your cover.
  • Lull them into a sense of complacency.
  • Don’t harass the opposition.
  • Pick the time and place for action.
  • Keep your options open.

The way and manner by which you brand yourself or your organization on any of the Social Media platforms is known as Social Media Marketing.

Let us now focus on one rule at a time and draw the similarities and hopefully the simplicity and common sense inherent in the rule will effortlessly be utilized in the quest of efficient and effective Social Media Marketing.

 We will work with the first five rules ONLY!

  • Assume nothing: In Social media marketing, do not assume that folks will naturally wish to connect and identify with your brand. You have the responsibility to subtly and continuously guide them to becoming acquainted with your brand.
  • Never go against your gut: In Randy Olson’s “four organs” model, the gut is ones intuition and humor, and as such plays a huge role in decision-making. Most times, if something does not feel right, then it is just because it is not right. In pushing your brand to the consciousness of your prospects and clients, your intuition should play a huge role on what you should push out their and what you should not.
  • In social media marketing, your mission is to brand yourself positively.Everyone is potentially under opposition control: In social media marketing, your mission is to brand yourself positively. Often time, this could be tricky as you may encounter criticism of some sort. Fact is that majority of these criticism may just be plain malicious. The good news is that when handled adequately you may find out that there is solution to the favela that is inherent in the favela itself.
  • Don’t look back; you are never completely alone: The exact opposite of looking back is looking forward. In your social media marketing quest, always be forward oriented. Ensure to be up to date with newer and better technology that is constantly evolving. Learn and unlearn where necessary. You are never completely alone in this. You may not need to reinvent the wheel. There abound loads of online resources that you may just embrace and adapt to your situation.
  • Go with the flow, blend in: This is where closely monitoring your competitors comes into play. What are their experiences are their lessons to learn or advantages that you can adapt into your brand? What are they trying to do, and what are the challenges they currently face? These can give you loads of ideas on how you can blend in.

Categories
Instagram Growth

7 SMART HABITS OF SUCCESSFUL JOB SEEKERS

We studied job seekers who successfully found a job within 3 months. Here’s a sneak peek at how

they used LinkedIn, and how you can too:

1. Add new skills to your profile 

Add relevant skills to your profile so recruiters looking for candidates with your background can find you.

2. Follow companies you’re interested in Stay up-to-date with the latest news, be well informed in conversations and interviews, and learn about new job opportunities.

3. Add a professional profile photo

Doing so puts a face to a name and helps project a friendly and approachable image.

4. Keep adding new connections 

Grow your network to be more visible, get your foot in the door at new companies, and expose yourself to new job opportunities.

5. Join LinkedIn Groups for your industry

Network, ask questions, and look out for job openings posted by fellow group members.

6. Get endorsed for your skills 

This helps you show – and not just tell employers – that you have what it takes to get the job done.

7. Broaden your professional horizons

Take 10 minutes each day to read the hottest news in your industry, and insights from thought leaders. LinkedIn Pulse delivers relevant articles directly to your newsfeed.

Categories
Instagram Growth

Tease, Share and Schedule! 8 fool-proof steps to drive traffic to your website using social media

 It can never be overstated that people converge on social networking sites with the major aim of building relationship and sharing aspects of their lives and careers for other people to see. For businesses, social media offer opportunities to share content and information. From images, to videos and audio files, there is almost no limit to the information we can share using popular social media sites like Twitter, Facebook, Google plus, Linked in and other pseudo-social sites like Instagram.

Social networking helps build instant virtual communities and creates relationships that are continually renewed after every visit.

Defining and Polishing your brand

The brand is the most important step any individual, group of people or corporate entity must shape and understand before relaying the message. It is defining yourself, what you have to offer and who is in need of whatever services you have on offer. For instance, a lifestyle magazine website would have to define what sort of website it is and the kind of articles, information and everything else it would share on its site.

 Evaluate your content

Now that you have understood you brand and what it is you offer. It is time to take a closer look at your content to determine if it is useful or compelling to the audience you have targeted. It is imperative therefore that the contents of your site appeal to your audience in a way that they would find useful and persuasive enough to bring them back after the first visit. Google analytics is a very useful tool in helping you understand the nature of your content.

Sharpening the message for your audience

Social networks are notorious for their short-term attention span. On Twitter, where the average user  follows about 400 accounts, your tweet is competing with tens, hundreds and possibly thousands of other tweets per minute! This means, you have to grab their attention really fast with the words that strike the right note. You have to perfect the art of the tease that would hook your audience.  Some of the organizations to have perfected the art of the attention grabbing updates are news organizations like CNN, Huffington Post. In Nigeria, this process has been replicated by news organizations including already established print media giants like Thisday, Vanguard and Punch and TV stations like Channels TV who currently enjoy massive traffic to their websites in hundreds of thousands as a direct result of their social media activity.

Schedule for regular updates

It is crucial to schedule your posts, updates or tweets to deliver regularly to your social audience. Scheduling services for social networking sites have become an indispensable tool in getting out information that leads to traffic for your website. Twitter seems to have the largest selection of scheduling applications and tools and include Tweetdeck, Tweetadder and many more. To cover a wider range of social networks, sites like Hootsuite are indispensable because they cove r other social networks like Linked In, Google plus, Facebook and many others.

Be Social/ Interact!

You have to constantly remember, it is a social network and the whole point of being on one is to interact, have relationships, share! Share! Share! This means that posting links, teasers and updates are not enough, you have to be part of the conversation, it is personal, keep it conversational in a way that does not go against your brand.

Use buttons on your website

You should include buttons that direct to your social network account. This way, your readers can follow you instantly and receive regular updates that dire ct them back to your site from your posts or updates.

Email signature

In your email signature, include links to your social network profiles from Facebook, Twitter, Linked in, Google + and any others.  It generally increases your profile and trust-worthiness in the eyes of the receiver that you are constantly available and it is possible to reach you on different relevant portals

What do you think? What other ways can be used to drive social media traffic to a website? Please share!

Categories
Instagram Growth

socialmeep.com x LookBookOutlet tall Bodycon lattice lace up dress in Black

Beautiful, just beautiful, this socialmeep.com x lookbookoutlet store amazing soft fabric dress is smooth stretch jersey and is floor length with an extreme thigh slit from mid-upper thigh to the floor. The Lattice lace top, overs a plunge v-neckline giving this dress the most beautiful and enchanting look ever. The lattice lace up dress is a bodycon fit, almost snug to the skin, combined with its long sleeves make this a sure crowd pleaser. Great for clubbing, dinner out and high end parties. This dress is designed for ultimate wear; it’s the new go to dress if you want to make people envious! The best part of this dress is it can be tossed in the machine after you wear it! The material Viscose and Elastane make this a unique fitting dress, showing all the right angles of your body. Glide along as you walk, combined with heels, light jewelry and a clutch to match you will knock everyone out!

Categories
Instagram Growth

The 6 Pillars of Hiring on Facebook

With over a billion people on Facebook, harnessing its power will go a long way toward defining your social recruiting strategy.

Recently, Jerome Ternynck, CEO & Founder of SmartRecruiters presented a webinar titled “Hiring on Facebook” where he highlighted the six pillars of Hiring on Facebook, they are namely:

1. Facebook Profile.  

2. Apply with Facebook.

3. Social Referrals.

4. Facebook Careers Tab.

5. Facebook Ads.

6. Graph Search.

Read below the slides of Hiring on Facebook as presented during the webinar.

Happy reading

Categories
Instagram Growth

The Darkside Of Social Media And How To Avoid Being A Victim

Great as it is, the internet has one dark side among others – anonymity! Today, it is more difficult to know which online personality is real and who is not with thousands of conversations going on each second. This deception is common on twitter with so many people opening parody accounts. As it is, that’s one of the negative side of Social Media we may have to live with. How do I mean?

Someone, somewhere in the corner of his room decides to create another personality other than himself. He calls it the online version of himself. He chooses a name such as Tom Smith. Then he proceeds to create email accounts such as tomsmith@yahoo.com, tomsmith@gmail.com and the likes. Off to Facebook and Twitter he goes. He creates accounts on as much Social Media platform as he has access to. As if that’s not enough, he then creates another personality for another purpose and goes through the same process.

With these accounts, he ensures he uses different tones on each. He can even set different locations for each. And so on, just to hide his real identity. Both good and bad have been through this method. Many have fallen victim of this. At times, people get into deep conversations with a stranger just because he/she has been following them on twitter for over 6 months only to discover that they’ve been talking to a fraudster. The deed has been done. BUT, his good tweets won’t make it easy believe at first sight. You see, “It’s too easy to be and say anything with the anonymity of the internet.”

Here are five quick tips for dealing with anonymity:

  • Always strive to take your friendship beyond the internet. Request for a meet-up somewhere, somehow. He doesn’t show up after few attempts and always gives an excuse for it? Err, you just caught him. Do not take him serious henceforth.
  • If you can’t meet-up offline due to distance, identify someone who has an offline relationship with such person. Ensure it’s someone you’ve met (and not another anonymous account) and trust.
  • You can also request a video chat via Skype. Often may be.
  • Treat confidential as confidential online, recipient notwithstanding.
  • Be smart. Always!

So, should you stop interacting with people you’ve never met? NO! Doing that will defy the whole idea behind the WWW. Just ensure you have bankable proofs before you get deep with anyone over the WWW.

Someone, somewhere in the corner of his room decides to create another personality other than himself. He calls it the online version of himself. He chooses a name such as Tom Smith. Then he proceeds to create email accounts such as tomsmith@yahoo.com, tomsmith@gmail.com and the likes. Off to Facebook and Twitter he goes. He creates accounts on as much Social Media platform as he has access to. As if that’s not enough, he then creates another personality for another purpose and goes through the same process.

With these accounts, he ensures he uses different tones on each. He can even set different locations for each. And so on, just to hide his real identity. Both good and bad have been through this method. Many have fallen victim of this. At times, people get into deep conversations with a stranger just because he/she has been following them on twitter for over 6 months only to discover that they’ve been talking to a fraudster. The deed has been done. BUT, his good tweets won’t make it easy believe at first sight. You see, “It’s too easy to be and say anything with the anonymity of the internet.”

Here are five quick tips for dealing with anonymity:

  • Always strive to take your friendship beyond the internet. Request for a meet-up somewhere, somehow. He doesn’t show up after few attempts and always gives an excuse for it? Err, you just caught him. Do not take him serious henceforth.
  • If you can’t meet-up offline due to distance, identify someone who has an offline relationship with such person. Ensure it’s someone you’ve met (and not another anonymous account) and trust.
  • You can also request a video chat via Skype. Often may be.
  • Treat confidential as confidential online, recipient notwithstanding.
  • Be smart. Always!

So, should you stop interacting with people you’ve never met? NO! Doing that will defy the whole idea behind the WWW. Just ensure you have bankable proofs before you get deep with anyone over the WWW.

Categories
Instagram Growth

What the new look for Facebook news feed may mean to Business

I’m pretty excited about the new look to the Facebook News Feed!

Let’s face it, a big business like Facebook doesn’t make these decisions lightly; without a lot of thought, research, testing and such. Yes, they’ll likely get some flack from this change. Some of us like change more than others. And, hey, that’s what makes the world interesting.

But I happen to like what I’ve seen of the change so far. I’m thinking that the change may be a big improvement for business Pages, most of whom struggle to find interesting content to share that also, at least occasionally, promotes their business and makes it into the Facebook news feed.

Yes, Facebook is a social platform and fans do not want to be barraged non-stop with advertising messages. That said, brands – small and large – use social media to build name recognition, relationships with potential clients and to improve their bottom line. As much as we might like to do it just for fun, few of us can afford to do so.

So how will this change be an improvement for business?

The layout of the news feed provides a variety of options for people to choose to view what they would like to see, one of which is ‘Following’, in other words ‘Pages’.

Why is that good? Here’s why: the ‘Following’ tab will be listed, along with all the other options, in the drop down menu at the top of the page for fans to choose.

The menu (listed below) is one that regular Facebook users are likely to take advantage of when signed in, if they want to view anything other than the default (Facebook ‘Top Stories’ sorted) News Feed:

  • News Feed (the default)
  • Most Recent
  • All Friends
  • Photos
  • Music
  • Following
  • Games
  • Groups
  • See All

When one of the menu items, other than default is chosen, it looks like Facebook will include all posts in that grouping in the order they were posted (no screening).

And chances are, if I’m looking through the list of news feed options available I may be more likely to, at least periodically, check into the ‘Following’ news feed.

The default news feed will continue to be screened by Facebook and only show ‘top stories’, but not the other news feeds, from what I’ve seen so far.

Assuming this is the case, brand Pages are more likely to be seen by those who have ‘liked’ their Pages, because they now have two shots at appearing in their news feed:

  1. Chosen as a ‘Top Story’ by Facebook based on their criteria
  2. In with the crowd, unsorted, on the ‘Following’ Page

Of course, none of this guarantees brands will be more successful with Facebook but it will remove the ability to blame Facebook for not giving us enough exposure in the news feed.

We’ll now have two opportunities to get in front of our audience and it’s up to each brand to do their homework and deliver to their fans what they’re looking for in order to gain a following.

Facebook is touting this new look as:

  • Goodbye Clutter | Hello bright, beautiful stories
  • Bursting With Color | Vibrant new visuals bring your News Feed to life.
  • Fresh Feeds | Get Facebook just how you want it with your choice of feeds.
  • Everywhere You Go | See the same clean look wherever you use Facebook – on mobile, tablet, or web.

From first glance, I think it may be a winner!Source: Social Media Today