Categories
Instagram Growth

7 Benefits Of Effective Social Media Recruiting

According to a recent CareerBuilder publication using social media recruiting has a lot of benefits. Highlighted below are the top 7 of such benefits:

1. Better Candidate Quality: social media recruiting brings recruiters/hiring managers to encounter candidates who frequently use social networks are not only tech-savvy, but they can keep up with the trend toward social media. These kinds of candidates are more of loyal fans that can become loyal employees.

2. Better ROI: adopting social media recruiting result in better ROI (return on investment) than that of traditional recruiting as the benefits far exceed its cost.

3. Shorter Time-To-Hire: social media recruiting allows for immediate response across multiple social media channels, so recruiters/hiring managers can fill positions faster, lowering time-to-hire.

4. A Wider, More Diverse Pool of Talent: social networking could help recruiters/hiring managers get in front of candidates whom they may never find – or who may never find them – using other traditional methods.

5. Stronger Employer Brand: using social networks increases an employers visibility among job seekers and enables them multiple platforms on which to communicate information about their company culture and the benefits of working for their organization.

6. Higher Response Rates: because there is less spam and in most cases you must be invited before you can send a message, using social networks to communicate can result in better response rates when recruiters/hiring managers send messages to prospects and candidates.

7. Competitive Advantage: using social networks gives recruiters/hiring managers a competitive advantage over other talent competitors who aren’t using social media recruiting.

That is all for today. Till next time, we are all work in progress…

Categories
Instagram Growth

Social Recruiting: The Future Of Recruitment

Social media is not a new concept to many; it is what is in vogue now, the ‘in thing’. People find it even more comfortable to send you a Facebook invite, follow you on twitter or ask for your BB pin than ask for your mobile number these days. You know what I mean?

While, trying to find an anchor for my maiden post on SocialMeep.Com today, the aforementioned quote from a post I wrote earlier this year titled – “Hello…” – Using Social Media To Get Your Dream Job, came to rescue. This quote is meant to set the tone for our discuss of Social Recruiting today and in the days ahead.

Recruitment seems to be the ‘most popular’ human resources terminology known to everyone. Though, its real definition is often confused with employment. Both terms are completely different. Employment has to do with the actual job contract that exists between an employee and an employer. While, recruitment has to do with the process of attracting, screening, and selecting a qualified person for a job. See the difference now?

Social Recruiting: The Future Of Recruitment

Every organization is always in the business of recruitment amidst the War For Talent with a constant message of come work for us if you have what it takes. On the other divide, potential employees are on the lookout for employment opportunities from organizations that require their skills/competences. The traditional approach is the usual hardcopy job advert and hardcopy job application. But, today this trend can be said to be completely non-existent. Who needs a hardcopy CV when you can send a soft copy via a click of an email?

The interesting part is the number of job vacancies placed in the newspapers these days are reducing in numbers. Why, you would ask? The next big thing is online job ads! That’s where potential employees reside now and not on the ‘streets or their homes’. Any employer or potential employee not playing in the online space is almost ‘disadvantaged’!

The online job space is even rapidly getting even ‘more social’ today. Hence, the evolution of social recruiting. Social Recruiting is a growing trend in human resources today. In simple terms, Social Recruiting is the effective use of Social Media & Social Networks by employers to attract, source, engage with and hire candidates. It is a relatively new concept which HR professionals in most parts of the world are using to support their recruitment efforts. I must add that Social Recruiting is not a completely new idea in the global HR space but in Nigeria it may be NEW!

In the days ahead, we would be exploring Social Recruiting together. So stay on this space. Till next time, we are all work in progress…

Categories
Instagram Growth

27 Proven Marketing Strategies For A Small Budget

Digital marketing strategies abound that can strengthen your brand or business’s social clout (and Klout).

In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days” – and while that promise may be an exaggeration, depending on your industry and the size of your audience, the tactics are definitely worth checking out.

  1. COMMENT ON BLOGS

A GREAT WAY TO GET YOUR WEBSITE POPULAR IS TO COMMENT ON OTHER BLOGS. FOR THIS TO WORK YOU HAVE TO LEAVE COMMENTS ON BLOGS THAT ARE RELATED TO YOUR WEBSITE AND THE COMMENTS YOU LEAVE HAVE TO BE INSIGHTFUL.

2.LEVERAGE MESSAGE BOARDS

  MESSAGE BOARDS MAY SOUND BORING AND DULL BECAUSE THEY’VE BEEN AROUND FOR YEARS, BUT THEY ARE STILL EFFECTIVE. THERE ARE MILLIONS OF MESSAGE BOARDS ON THE INTERNET AND THERE IS ONE FOR ALMOST EVERY

3.OPTIMIZE YOUR WEBSITE FOR SEARCH ENGINES

GOOGLE IS THE MOST POPULAR WEBSITE ON THE INTERNET, SO WHY WOULDN’T YOU LEVERAGE IT? THROUGH SEARCH ENGINE OPTIMIZATION YOU CAN RANK HIGHER ON GOOGLE SO YOU CAN GET MORE VISITORS TO YOUR WEBSITE.

4.START A BLOG

IT DOESN’T MATTER WHAT KIND OF BUSINESS YOU ARE RUNNING, YOU CAN STILL HAVE A BLOG. WITH THE STARTUP KISSMETRICS, THEIR BLOG ACCOUNTS FOR OVER 70% OF OUR MONTHLY TRAFFIC. THAT TRAFFIC IS THEN CONVERTING INTO LEADS FOR OUR SALES DEPARTMENT TO FOLLOW UP ON AND THEN CLOSE INTO CUSTOMERS.

5.GOOGLE LOCAL

SEARCH IS BECOMING MORE AND MORE PERSONALIZED. WHEN YOU PERFORM A SEARCH ON GOOGLE. YOU’LL START NOTICING THAT THE RESULTS ARE BECOMING TAILORED TO YOUR LOCATION. BECAUSE OF THIS I DECIDED TO CLAIM THE HYATT HOTEL IN SEATTLE (I LIVE THERE) AS THE BUSINESS LOCATION.

6.LEVERAGE SOCIAL NETWORKS

FROM FACEBOOK, TO TWITTER, TO GOOGLE PLUS, THEY ARE ALL POPULAR SITES THAT YOU SHOULD BE LEVERAGING. CREATE PROFILES ON EACH OF THOSE SITES AS THEY ARE A GOOD SOURCE OF TRAFFIC AND THEY’LL CREATE NEW OPPORTUNITIES FOR YOU TO FIND CUSTOMERS.

7.BECOME A GUEST AUTHOR

AN EASY WAY TO GET YOUR COMPANY OUT THERE IS TO WRITE GUEST BLOG POSTS ON OTHER BLOGS. FROM TECHCRUNCH TO HUFFINGTON POST, THERE ARE THOUSANDS OF POPULAR BLOGS ON THE INTERNET. AND THE ONE THING ALL OF THESE BLOGS WANT IS MORE CONTENT.

8.CASE STUDIES

IF YOU ALREADY HAVE HAPPY CUSTOMERS, WHY NOT GET A CASE STUDY FROM THEM? GET THEM TO TALK ABOUT YOUR PRODUCT OR SERVICE, HOW THEY USED IT. AND THE RESULTS THEY GOT.

9.WRITE BEGINNER’S GUIDES

DO YOU REMEMBER WHEN COMPANIES USED TO WRITE WHITE PAPERS? ALTHOUGH THEY ARE STILL EFFECTIVE, THE NEW VERSION OF THEM ARE “BEGINNER’S GUIDES”. THESE GUIDES VARY IN LENGTH, BUT THE ONE THING THEY HAVE IN COMMON IS THAT THEY ARE THOROUGH.

10.SPEAK AT CONFERENCES

SPEAKING AT CONFERENCES IS A HUGE WAY TO GET NEW CUSTOMERS. NOT ONLY DOES IT HELP POSITION YOU AND YOUR COMPANY AS THE AUTHORITY, BUT YOU CAN MAKE SALES. HOW MANY TIMES HAVE YOU BEEN TO A SEMINAR AND LISTENED TO A SALES PITCH? I’M SURE YOU HAVE. BUT THEY WORK IF YOU’RE SELLING SOMETHING OF VALUE AND YOU JUST BLEW EVERYONE’S MIND WITH HIGH LEVEL KNOWLEDGE.

11.START AN AFFILIATE PROGRAM

IF YOU DON’T HAVE THE MONEY TO SPEND ON MARKETING, YOU CAN ALWAYS GET PEOPLE TO MARKET FOR YOU FOR FREE. THE ONLY THING YOU HAVE TO DO IS PAY PEOPLE FOR EACH SALE THEY BRING TO YOU. THINK OF IT AS PERFORMANCE BASED MARKETING.

12.ANSWER QUESTIONS

PEOPLE NEED HELP. IF YOU CAN ANSWER QUESTIONS RELATED TO THE PRODUCTS AND SERVICES YOUR

COMPANY PROVIDES, YOU CAN GET NEW CUSTOMERS. YOU CAN FIND THESE POTENTIAL CUSTOMERS ON FORUMS ON QUESTION AND ANSWER SITES LIKE YAHOO ANSWERS.

13. IF YOU CAN’T BE A SPEAKER AT A CONFERENCE. IT DOESN’T MEAN YOU SHOULDN’T ATTEND THEM. EVERYDAY THERE IS A NEW EVENT GOING ON. YOU JUST HAVE TO FIND RELEVANT ONES TO ATTEND. SOONER OR LATER YOU’LL REALIZE THAT PEOPLE GO TO THESE EVENTS TO MEET OTHER PEOPLE.

14.TALK SMACK

THE GOOD PART ABOUT HAVING A BLOG IS THAT IT GIVES YOU AN AUDIENCE THAT YOU CAN COMMUNICATE WITH. AND WHEN YOU TELL THEM SOMETHING, IT WILL START SPREADING VIRALLY ON THE WEB.

15.GIVE AWAY THE FARM

TALKING SMACK ABOUT A COMPANY ON A BLOG IS ONE WAY TO GET NEW CUSTOMERS, BUT ANOTHER WAY IS TO GIVE AWAY THE FARM. SIMILAR TO THE STRATEGY ABOVE, YOU CAN USE ALSO EMAIL COMPANIES AND TELL THEM IN A STEP BY STEP FORMAT OF EVERYTHING THEY NEED TO CHANGE ON THEIR WEBSITE TO GET MORE TRAFFIC

16.ASK FOR REFERRALS

DO YOU ALREADY HAVE CUSTOMERS? IF SO, HAVE YOU ASKED THEM FOR REFERRALS? IT’S A PRETTY EFFECTIVE APPROACH AS LONG AS YOUR CURRENT CUSTOMERS ARE HAPPY WITH YOU.

17.LEVERAGE YOUTUBE

NOT ONLY DO VIDEOS NOW APPEAR IN SEARCH RESULTS, BUT YOU ALSO CAN USE THEM TO SHOW HOW GOOD YOUR PRODUCTS ACTUALLY ARE. BLENDTEC HAS DONE THIS FOR YEARS AND IT’S BEEN EFFECTIVE. THEY DON’T JUST CLAIM THAT THEIR BLENDERS ARE POWERFUL, BUT THEY ALSO SHOW YOU BY BLENDING THINGS LIKE BRICKS, IPHONES, AND OTHER COOL DEVICES.

18.OFFER STEEP DISCOUNTS

GROUPON AND LIVINGSOCIAL ARE ABLE TO DRIVE THOUSANDS OF SALES FOR ANY PRODUCT OR SERVICE… ASSUMING YOU GIVE A REALLY GOOD DEAL.

19.HAVE EXCEPTIONALLY GREAT CUSTOMER SERVICE

ONE OF THE EASIEST WAYS TO INCREASE THE LIFETIME VALUE OF YOUR CUSTOMERS IS TO OFFER EXCEPTIONALLY GREAT CUSTOMER SERVICE. FOR EXAMPLE, ZAPPOS WILL AUTOMATICALLY UPGRADE YOUR SHIPPING TO NEXT DAY AIR EVERY ONCE IN A WHILE, AND THEY ALSO OFFER A 1 YEAR RETURN POLICY WITH LITTLE TO NO QUESTIONS ASKED.

20GET PRESS

THE MORE PEOPLE THAT TALK ABOUT YOUR COMPANY IN A POSITIVE WAY, THE MORE PEOPLE WILL COME TO YOUR WEBSITE AND CHECK OUT WHAT YOU ARE OFFERING. THE HARD PART ABOUT PRESS IS THAT IT’S NOT EASY TO GET THE ATTENTION OF THE MAJOR NEWS OUTLETS.

21.PAY WITH A TWEET

IF YOU WANT MORE CUSTOMERS, THEN ENTICE PEOPLE TO PROMOTE YOUR COMPANY, SIMPLY MEASURED DOES A GREAT JOB OF THIS BY LETTING YOU SIGN UP FOR FREE IF YOU TWEET ABOUT THEIR PRODUCT. AND AS MORE PEOPLE TWEET, MORE PEOPLE COME TO THEIR WEBSITE AND SIGNUP. AND ONCE YOU ARE IN THEIR SYSTEM, THEY GET YOU HOOKED ONTO THEIR SOFTWARE AND THEY UPSELL YOU INTO PAID PLANS.

22.YOUTUBE ADS 

YOU CAN GET $.01 CLICKS ON YOUTUBE FROM PEOPLE WHO WANT TO SEE YOUR VIDEOS. YOUTUBE IS ONE OF THE SECRET PPC METHODS OUT THERE THAT WON’T BE SECRET FOR MUCH LONGER. GOOGLE IS ADVERTISING VIDEO PPC NOW. SO BY THE END OF 2013. THEY COST WILL START RISING SIGNIFICANTLY. BUT FOR NOW. IT’S STILL HOT.

23.LINKEDIN ADS

LINKEDIN IS A POWERFUL WAY TO GENERATE LEADS. IT’S GREAT BECAUSE IT’S STILL RELATIVELY NEW AND NOT MANY PEOPLE ARE ADVERTISING YET – SIMILAR TO YOUTUBE. YOU CAN TARGET PEOPLE BASED ON THEIR SKILLS – WHICH IS VERY VALUABLE. SO IF YOU WANT TO TARGET DENTISTS IN BETWEEN THE AGE OF 55-60 WHO HAVE COSMETIC DENTISTRY SKILLS, THEN YOU CAN.

24.SLIDESHOW SHARING SITES

YOU CAN SUBMIT A SLIDESHOW OR POWERPOINT PRESENTATION TO SITES LIKE

SLIDESHARE.NET AND RANK IT ON GOOGLE FOR YOU

TARGET KEYWORDS. YOU CAN ALSO GET THE SAME slides

PIECE OF CONTENT SHARED TO 30+ OTHER SITES LIKE Present Yourself

SLIDESHARE.NET ON FIVERR. NOT ONLY CAN YOU GET TRAFFIC, BUT YOU GET QUALITY LINKS. THAT’S THE REAL REASON. SO THIS IS MORE OF AN SEO METHOD, BUT IT’S ONE THAT IS OFTEN OVERLOOKED.

25.PODCASTS 

ONE OF THE BEST WAYS TO BUILD A LOYAL FOLLOWING IS TO DO A WEEKLY PODCAST THAT OFFERS VALUABLE CONTENT. THINK ABOUT JOE POLISH AND DEAN JACKSON FROM I LOVE MARKETING. THEY DO A WEEKLY PODCAST THAT OFFERS GREAT CONTENT RELATED TO MARKETING, AND THEY HAVE A HUGE FOLLOWING. PLUS, THAT PRETTY MUCH ENCOMPASSES ALL THE CONTENT THEY POST ON THEIR BLOG. SO YOU CAN REPURPOSE CONTENT. IF YOU RECORD A PODCAST, YOU COULD WRITE A BLOG POST WITH THE SAME SIMPLE MESSAGE OR IDEA. YOU COULD ALSO CREATE A VIDEO ON YOUTUBE. YOU COULD CREATE SOCIAL MEDIA POSTS TALKING ABOUT THE SAME IDEA. DON’T COPY AND PASTE – BUT ESSENTIALLY YOU CAN TURN ONE MESSAGE INTO A BUNCH OF DIFFERENT FORMS OF CONTENT THAT PEOPLE LOVE.

26.RETARGETING

RETARGETING IS WHEN YOU SHOW ADS TO PEOPLE WHO PREVIOUSLY CAME TO YOUR WEBSITE BUT LEFT WITHOUT THEM TAKING THE ACTION YOU WANTED THEM TO. HAVE YOU EVER NOTICED HOW ADS FROM VARIOUS SITES YOU’VE PREVIOUSLY VISITED NEVER SEEM TO GO AWAY? THAT’S RETARGETING IN ACTION. IT’S VERY POWERFUL AND VERY CHEAP. GENERALLY, IT’S AT LEAST 50% THE COST OF TRADITIONAL ADWORDS. THAT’S MOSTLY DUE TO THE FACT THAT LESS PEOPLE DO RETARGETING. THEY DON’T KNOW ABOUT IT YET. IT CONTINUES TO GROW IN POPULARITY, BUT IS RIPE TO DOMINATE NOW.

27.FIND AUTHORITIES FOR GUEST POSTING

FOR GUEST POSTING, IDEALLY THIS IS WHAT YOU WOULD DO. GUEST POST ON HIGH AUTHORITY WEBSITES. THAT WAY YOU GET GREAT LINK JUICE, AND YOU BUILD YOUR BRAND AND A FOLLOWING. BUT THERE’S ANOTHER SIDE TO BLOGGING. HOW ABOUT

Guest Post YOU GET FAMOUS PEOPLE TO WRITE A BLOG POST FOR YOUR BLOG AND TWEET OUT THE FINISHED POST TO THEIR LIST? SOUND PRETTY GOOD? THEY WILL SEND YOU A BUNCH OF TRAFFIC. YOU CAN PAY THEM IF YOU NEED TO, BUT MOST OF THE TIME YOU CAN GET IT DONE FOR FREE. YOU’RE OFFERING THEM A LITTLE VALUE AS WELL – THEY ARE GETTING A LINK FROM YOUR SITE.

Categories
Instagram Growth

INFOGRAPHICS 5 Ways To Source Tomorrow’s Top Talent

Today’s talent market is a new frontier. We’ve moved beyond traditional sourcing techniques – things like billboards and cold calls – to address advances in technology, skills shortages, shifting global dynamics, and increased competition. And amidst all the change, one thing has become clear: Sourcing success demands adaptation and innovation. If you want to be the company with the most qualified talent, you can’t wait for an open job requisition to go on the hunt. You must source in advance — and start big.

From social recruiting to communication campaigns to the application of real-time sourcing analytics, Jobvite came up with 5 must-have strategies currently dictating the future of talent sourcing and they are expressed in the below inforgraphics, happy reading :-)

CATCHING BIG FISH

5 WAYS TO SOURCE TOMORROW’S TOP TALENT

From social recruiting to communication campaigns to the application of real-time sourcing analytics, here are 5 must-have strategies currently dictating the future of sourcing.

1. STORM THE SOCIAL NETWORKS

Social networks are familiar and intuitive and continue to be mobile hangouts for active job seekers, as well as passive candidates-who are the Holy Grail of recruiting, as they are

candidates with the right skills.

people credited social media with finding their current jobs, found the 2012 Social Job Seeker Survey by Jobvite.

Percentage of Active Job Seekers Using Social Networks to Find Work, by Network Preference:

2. ARM YOUR COMPANY WITH THE RIGHT SKILLS

The right skills are in short supply today, and that’s driving serious competition for talent.

According to the 2012 McKinsey Global Institute report, by 2020, companies will be unable to meet demands for 13% of the necessary high-skills workers and 15% of middle-skills workers.

What happens when you lack the right skills? 77% of companies see lower productivity, and 42% are less efficient, according to the 2012 Bridging the Skills Gap report by the American Society for Training & Development.

How can you be sure to have the right skills on hand?

STOP waiting for open job requisitions to source talent.

DO act fast to be competitive. Only 7%

START building your talent pool now.

of global companies dealing with skills shortages are currently trying to fill their talent through proactively sourcing skills, according to the 2012 Talent Shortage Survey by Manpower Group.

DON’T be afraid to target passive candidates. The only reason they’re not looking for work is because THEY HAVE SKILLS IN HIGH DEMAND.

3. KNOW THE RULES OF ENGAGEMENT

Remember, your goal is to convert prospects to candidates when the time is right, and that requires engaging communication that is:

TARGETED

CONSISTENT

CREATIVE

RELEVANT

URGENT

4. HAVE THE RIGHT TOOLS 

You need a Candidate Relationship Management (CRM) system that’s capable of helping you build, manage, and mine a lasting talent pool.

Seek Technology That: 

Puts everything in C one place, accessible by those who need it.)

Allows easy prospect addition.

Shows social media (Creates and delivers innovation. communication

campaigns.

Integrates well and tracks everything.

CENTRALIZED DATABASE = Company Asset

SPREADSHEETS & STICKY NOTES = Massive Exit Risk

5. APPLY ANALYTICS

You’ve built your talent pool; now keep it fresh and full. That means no more guessing games. Sourcing is a dynamic and continuous process. You need current data on your sourcing progress that you can apply in real time. These 5 strategies will help prepare you to spot the big fish ahead. Just keep your eyes on the prize: a long-term talent pool and a highly qualified, high-performing workforce.

Categories
Instagram Growth

The Social Recruiting Pocket Guide

THE SOCIAL RECRUITING POCKET GUIDE

A cheat sheet to best practices in social recruiting. 

Social recruiting gives recruiting a human face, letting you engage candidates with direct conversation and attract talent that is well matched to your business.

_ _ _ _ _ _ _ _ _  _ _ _ _ _ _ _ _ _ _ __ _ __ _ _

WHY GO SOCIAL ?

The turnover rate for referred employees is only 12.8% vs.

19.3% for traditionally hired staff ,

Social recruiting gives recruiters a human face, letting you engage candidates with direct conversation and attract talent that is well-matched to your business. And as more human resources professional embrace social recruiting, it’s becoming increasingly popular.

LinkedIn, Facebook, Twitter, Google and even Pinterest have all become go-to resources for recruiters who are trying to vet every candidate and uncover top talent. As the prevalence of social media has grown, hiring managers have become more open to the idea that they can discover important details about applicants and potential hires by checking out their social media profiles.

In the light of the above, Herd Wisdom recently released an infographic titled “The Social Recruiting Pocket Guide” which is a cheat sheet to best practices in social recruiting.

Takeaways:

  • 20% of recruiters say social recruitment takes less time than more traditional methods.
  • 55% of applicants say they were influenced by employee testimonials on social networks.
  • 10,200 applicants found their job on LinkedIn, the world’s largest professional network.
  • Read the rest of the statistics in the infographic below :)

The Social Recruiting Pocket Guide

THE SOCIAL RECRUITING POCKET GUIDE

A cheat sheet to best practices in social recruiting. 

Social recruiting gives recruiting a human face, letting you engage candidates with direct conversation and attract talent that is well matched to your business.

_ _ _ _ _ _ _ _ _  _ _ _ _ _ _ _ _ _ _ __ _ __ _ _

WHY GO SOCIAL ?

Over 60% of employees who personal connection to get hired report being extremely satisfied to get hired report being extremely satisfied with their jobs.

57% of job seekers expect a company to interact with fans and followers .

20% of recruiters report that social recruiting takes less time than traditional hiring methods .

59% of applicants believes what others say about a company  say about a company , rather than what that company say about itself .

 55% of applicants say they were influenced by employee testimonials on social networks .

70% agree that they would be more likely to apply at a company if they saw positive  posts on social media from the company’s fans and followers. 

A healthy social presence improves SEO, and that’s important because 30% of Google searches  are related to employment .

 HOW?

Facebook is about trusted relationships .

  • use  your company facebook page to cultivate a relationship with fan , follower , and potential candidates .
  • Encouirage employees to share your job postings with facebook friends and reach out to them for referrals.

26% of recruiters have hired someone through facebook.

184,00,000  applicants found their job on facebook .

Linkedin is the most popular professional network .   

  • Built with recruiting in mind, linkedin is all about professional experience and skills – great information for recruiters, especially when you’re looking for a specific skill set . 
  • Make sure your posting has plenty of specifics so your candidates can quickly assess whether the position is a good fit .

89% of recruiters have hired someone through linkedin  .

10,200,000 applicants found their jobs on linkedin .

Twitter is the social network built around concise, relevant messages.

  • people  usually like to follow other people more than brands . recruiting tweets from a relevant person like “HR” or “IT” may get more traction . 
  • use  hiring specific hashtags like #ITjobs so that people searching for specific jobs can find your tweet,

@pathjobs  #salesjobs patch is actively #hiring #salessreps nationwide!

15% of recruiters have hired someone through twitter. 

8,000,000 applicants found their job on twitter.

Youtube is the biggest video community online.  Use it to find great synergy by communicating more about the company and position than the written word can .

  • Post videos showing a day in the life of your company . sharing your corporate culture this way will  help you find applicants who will appreciate your company atmosphere. 
  • take  advantage of video to show and describe exactly what a position entails and how the team gets things done.

Google plus is the social network of the most powerful search company on the internet. On top of its fast growth, using it can help you make sure that google can find your company online.      

  • Make good use of Recommended links to increase exposure to your jobs listings along with your blog, videos, etc .., be sure to link to your website’s career section .
  • Google plus lets you host hangouts – live video conference with other members, invite candidates to hangouts to discuss current job opportunities.
Categories
Instagram Growth

10 Proven Ways to Monetize Your Instagram Following

The Kardashians make somewhere between $250,000 and $500,000 for a single sponsored Instagram post. Top bloggers can charge anywhere between $5,000 and $25,000 for an Instagram content collaboration. It’s clear that those who have a significant and loyal Instagram following can monetize it.

There are a number of ways to turn Instagram followers into financial success, including becoming an Instagram influencer or micro-influencer, launching a social media consultancy and starting an ecommerce business. Here are 10 proven ways you can build a successful business around Instagram followers.

1. Become an Instagram influencer.

Influencer marketing is becoming increasingly popular among marketers of all stripes. One study found that roughly 95% of marketers who use some form of influencer marketing believe the strategy is effective. That means it is likely that more and more marketers will be in need of Instagram influencers of all kinds.

While it will be difficult to amass millions of followers, even micro-influencers have an important role to play. Micro-influencers with a small number of passionate Instagram followers can successfully work with brands of all sizes to deliver a highly targeted message to prospective customers. Brands like Mercedes, Reebok and KitchenAid use Instagram micro-influencers as part of their social media strategy.

10 Proven Ways to Monetize Your Instagram Following

The software engineer who started the account CoderGirl (above) has built a following of loyal tech enthusiasts. As a result, she has been able to form valuable partnerships with tech-related brands like Vettery.

2. Start a social media marketing consultancy.

Amassing a large Instagram following is no easy task. It requires a deep familiarity with Instagram marketing best practices. Rather than become an influencer yourself, you can help brands craft more effective Instagram marketing strategies by becoming a consultant.

Reaching out to small- or medium-size brands through Instagram direct message or email can be an effective way to get your foot in the door as a social media consultant. Or you can use freelancing platforms like Upwork to connect with businesses actively looking for help with social media marketing. You can also reach out to social media marketing agencies to see if they are looking for contributions from freelancers like you.

3. Launch an ecommerce store.

Instagram marketing has served as a driving force behind the success of a number of popular ecommerce brands. From fashion companies like Brandy Melville to health brands like Women’s Best (below), Instagram is well suited for ecommerce.

10 Proven Ways to Monetize Your Instagram Following

Instagram provides brands with a platform to show off interesting products in a way that is attractive to prospective customers. Furthermore, Instagram has recently released a number of new features, such as the “buy now” advertising button, to help ecommerce stores.

4. Develop a lifestyle brand.

Unlike an ecommerce store, a lifestyle brand usually offers the target audiences a wide variety of products and services catering to those who wish to live a particular type of life. Examples include GORUCK, Burton and Patagonia.

Instagram serves as an ideal medium to launch a lifestyle brand, since the platform provides marketers with an excellent way to showcase activities and products aligned with a particular point of view.

10 Proven Ways to Monetize Your Instagram Following

Take a look at GORUCK’s Instagram profile. The channel showcases GORUCK products, outdoor activities and GORUCK community events as a way of evangelizing a particular way of life that prioritizes physical fitness and social responsibility.

5. Begin a media company.

Rather than selling a product or service, you can use your Instagram audience to launch a media company that sells ad space. Instagram can be used as a channel to distribute new pieces of media content to the target audience.

10 Proven Ways to Monetize Your Instagram Following

Media companies of all sizes, from the New York Times to Vox News (above) use Instagram as a way of sharing important photos, videos and quotes with Instagram users.

6. Become a professional storyteller.

Assuming you already use Instagram to tell compelling stories through images, video or Instagram captions, you can monetize this ability by helping brands to construct compelling narratives.

10 Proven Ways to Monetize Your Instagram Following

Becoming a professional storyteller is a bit different from becoming a social media marketing consultant. A storyteller is usually the person who is developing content on behalf of brands. Take Zach Houghton as an example. While he does use his personal Instagram account to promote various destinations and activities via sponsored posts, he also helps organizations to tell compelling Instagram Stories through his consulting.

7. Charge people for in-depth gated content.

If you have developed an audience of truly dedicated followers, you can always charge them to consume longer-form content. Instagram can then become an effective marketing channel to distribute preview content that encourages your followers to purchase the full piece.

Jimmy Chin used Instagram to do just that. Chin amassed nearly 2 million Instagram followers. He then went on to create the movie Meru, which was essentially a long-form version of the content he frequently posts on Instagram.

8. Go on a professional speaking circuit.

Becoming a professional speaker can be a great way to build a well-regarded personal brand. One recent estimate found that the average professional speaker makes around $6,000 per speech.

Depending on your area of interest, you may be able to market yourself as an industry influencer if you are able to build a large enough Instagram following. Often, event organizers are interested in working with speakers who are able to promote an event to an audience of prospective attendees.

Becoming a professional speaker can also help you to build a larger Instagram following, which can in turn create a cycle of more speaking gigs thanks to a large online presence.

9. Use your following to land a new day job.

Perhaps your Instagram account is something you simply maintain for fun. If that’s the case, it can be used to advance your career by showing your current or future employers that you are regarded as an industry expert. Consider mentioning your Instagram presence (if relevant) the next time you interview for a new position.

10. Survey your audience to develop a new product or service.

The key to developing a successful business is learning the wants and needs of the target audience as quickly as possible. Instagram can provide you with convenient access to prospective customers if used correctly. From there, your Instagram followers can help you to launch a new product or service, and may even become early customers. 

Conclusion

Instagram has already helped celebrities big and small to establish new revenue streams. The platform can help readers like you launch a successful business venture, assuming you are able to build a dedicated following.

From becoming an Instagram influencer or consultant to launching an ecommerce business or media company, once you have a loyal Instagram following a wide variety of monetization options become available.

Categories
Instagram Growth

50 Proven Ways to Get More Followers on Instagram

Starting out on Instagram can be a disheartening experience. Even with the flood of users accessing it every day, attracting new followers can feel like an agonizingly slow drip.

Don’t despair, though. With the right approach, you can turn your luck around. This article will give you 50 tips to help boost your follower count in no time.

1. Improve your Instagram experience with SocialMeep.

SocialMeep is the leading platform in Instagram automation. With its sophisticated artificial intelligence, it can target and interact with real users for you. This takes the workload off your hands, and will bring you rapid and organic growth.

2. Follow other users.

You can’t expect people to follow you if you don’t do the same for others. Use the Explore tab to find accounts whose personalities and interests align with your brand. Don’t hesitate in following users who don’t have many followers. They might appreciate the attention. There’s also a list of “Suggested Users,” which you can find by clicking the icon in the upper right on your profile and choosing “Find and invite friends.”

3. Give out likes and comments.

Feel free to like as many posts as you want. Give them to anything that catches your eye, or to any user who you think might enjoy your brand. Furthermore, leave a positive comment on these posts as well. Compliment them on their photography skills, or their choice of subject. You might just make somebody’s day and earn a follower in return.

4. Have conversations.

If somebody leaves a thoughtful comment on your post, you should write a reply back to them. Instagram is a social platform first and foremost. It thrives on connecting people and fostering meaningful interactions. So, get out there and make some friends!

5. Use hashtags.

Hashtags are an absolute necessity on Instagram. Without them, nobody would be able to find your posts if they didn’t already know your username. Hashtags are the primary way of searching for content.

Take a look at the most popular hashtags on any given day. Consider which ones you could contribute to in a relevant way. You can add up to 30 hashtags to a single post, although I wouldn’t suggest going any higher than a dozen. You don’t want your captions to get cluttered.

6. Create branded hashtags.

If you have enough followers, you could get your own hashtags trending. Just ask them to add the tag to their content. Doing this will extend your reach out further than before. You can also connect the hashtags to any campaigns you are currently running.

7. Make high-quality content.

Content should be your primary focus on Instagram. It is the key to gaining followers. If you aren’t putting out visually pleasing photos and videos, then you won’t get anywhere on the platform. Socializing isn’t enough. You need to put in the time, money, and resources to make your content look professional.

8. Develop a recognizable style.

Your aesthetics should reflect your brand’s identity. Think about what you want to convey with your content.

Are you serious and committed to your customers? Relaxed and fun-loving? Humorous and irreverent?

You can communicate these things through the compositions and colors of your content. This will give viewers a better understanding of the brand while viewing your page. If they like the image that you project, then you might win them over as a follower.

9. Light your photos well.

There are too many poorly lit photos on Instagram. Some are downright incomprehensible in how dark they are. Avoid this by making sure that your photos are bright enough to be clear. Just make sure that you don’t overcompensate and wash it out with too much light.

10. Feature faces often.

According to recent studies, people tend to enjoy pictures more if they have faces in them. In fact, Instagram posts with faces tend to get 38% more likes than those without. This makes sense when you think about it. Our brains are hardwired to recognize faces and interpret their expressions. So when somebody is browsing through a feed, faces are more likely to stand out to them.

11. Write fitting captions.

Don’t neglect the captions section of your posts. Some brands do the bare minimum with them, which is a mistake. A good caption can complement your content and even enhance it. The most impactful captions either provide contextual information, entertain the viewers, or provoke thoughts and feelings.

12. Ask viewers questions.

Instagram is filled with people who want to be seen and heard. One way you can provide this to your audience is by asking them questions. You can solicit their personal opinions and preferences, or get their thoughts on the direction on your content. Who knows, they might even provide some valuable insight that you could use in the future.

13. Post frequently.

If you aren’t active on Instagram, then not enough people will be able to discover your account. Try to post at least a couple times each day. Be sure to space out your posts if you post more than that, though. You don’t want to dump all of your content at once and clog people’s feeds.

14. Post at the right times.

Another thing to keep in mind is the times at which you are posting. Some studies have shown that posting at 5 p.m. and 2 a.m. EST tended to yield the most engagement on average. However, there are some days in which other times are better. Overall it seems to vary depending on which day of the week it is.

The best thing to do here is do research and pay attention to your intended audience. Take note of when they seem to be the most active, and when they are more dormant.

15. Incorporate your username on printed materials.

If your business makes fliers, pamphlets, signs, decals, or any other physical marketing, then you might want to include your Instagram handle somewhere. All you need is some space for the Instagram logo and then your username next to it. That should be enough to guide curious viewers to your account.

16. Call your audience into action.

If you want something, then you should try asking for it. Put a call to action in your captions to encourage interaction with your posts. A CTA can be a short phrase such as “tell us your thoughts in the comments,” “tag a friend who this reminds you of,” or “visit the link in our bio for more information.”

17. Keep consistent.

Viewers enjoy consistency. They like knowing what they’re going to get before they commit to it. It also gives your brand a sense of identity and reliability.

Try to maintain a similar tone across your posts. Find an attitude that fits your brand and stick with it. Come up with unifying themes across your posts, and follow them for awhile. Think about how your content flows together as a whole.

18. Be authentic.

Authenticity is one of the most respected traits that anybody could have online. It’s easy to understand why, as the internet is filled with phonies, imposters, and scam artists. Honesty and openness feels rare in comparison.

Be truthful and sincere with your audience. Don’t pretend to be somebody that you’re not. Address criticisms and admit when you are wrong. Viewers will find this refreshing and will be more likely to follow you.

19. Make an emotional appeal.

The strongest connection you can make with a viewer is an emotional one. If you can evoke joy, sadness, awe, inspiration, or wistfulness, then you will have accomplished something noteworthy. It will make you stand out in the vast sea of boring, dry marketing around you.

20. Be a storyteller.

Storytelling is ingrained in every culture. We tell stories to communicate information, entertain audiences, and make deeper connections with others. A well-told story can captivate people and bring them back for more.

Instagram has endless opportunities to tell stories. You can tell it in a single image, or in the captions of a post. A narrative can be formed between multiple pictures, or within the span of a short video.

21. Hold contests and giveaways.

Who doesn’t like free stuff?

You can get hundreds, possibly thousands, of Instagram users to flock to your page with a contest or a giveaway. To ensure that you gain followers, you can ask them to follow your account in order to qualify. You can also ask them to use branded hashtags or like certain posts to help spread brand awareness.

22. Have limited-time sales.

What’s the next best thing after free stuff? Discounts, of course.

Occasionally holding limited-time sales is an easy way to get more followers. You could make a post with a special coupon code, or put it in an Instagram Story. The latter will disappear within 24 hours, so it gives viewers more incentive to closely monitor your activity.

23. Geotag your photos.

If you are a business with a main store or central location, then geotagging is the way to go. Any images that you tag will appear on that region’s Instagram page, and consequently will be visible to anybody from that area who visits it.

24. Tag any relevant people.

Locations aren’t the only thing that you can tag. You can also tag other Instagram users. Do this whenever it is relevant to the content of your photo, such as if you take a snapshot of an influencer at an event. This will make it show up in their feed. Hopefully they’ll share your post in return.

25. Work with influencers.

Influencers are an essential part of any marketing plan. The reason they are so effective is because people trust them. They are seen as dependable, influential people within their communities, so their opinions about brands are valued.

Find an influencer that meshes well with your brand’s image. If they have an actual passion for your products, then it will shine through. Work out a deal that benefits both parties, such as sending them products for review.

Just don’t try to control their content if you form a partnership. It’s important that they maintain their authenticity and don’t seem like “sell-outs” to their fans.

26. Host a takeover.

A takeover is a particularly fun event that you can do with an influencer. This is where you give the reigns to your account to another user for awhile. It can really spice up your content and attract lots of new visitors.

27. Exchange shoutouts for shoutouts.

You’ve probably seen the #s4s hashtag if you’ve browsed Instagram long enough. It stands for “shoutout-for-shoutout.” This means they’re looking to trade mentions with other people. You can’t really lose when you participate in a #s4s agreement. Both parties involved get exposure to each other’s follower base, which will hopefully result in a crossover between them.

28. Share user-generated content.

Sometimes you’ll see incredible content from followers that features your brand. If you’d like to share it on your page, then try asking the user for permission to do so. Most of the time they’ll likely say yes. Putting a spotlight on UGC will motivate others to make content for you, in the hope that you’ll showcase their work too.

29. Cut down on filters.

When Instagram was first introduced, filters were a staple on the platform. However, in recent years, people seem to be using them less and less. Now it’s common for most posts to have no filter at all. So consider using them less, or not at all.

30. Spend extra time on editing.

Even if you don’t use filters, it’s still a wise idea to tidy up pictures before publishing them. You want your content to look the best it possibly can. So if you need to tweak the brightness or contrast levels, or crop the photo just right, then go ahead. It’ll be worth the effort if it results in a more appealing image.

31. Give viewers a peek behind the scenes.

People are always intrigued about what goes on behind the scenes of businesses. Need proof? Check out the countless television shows and web series that cover this topic.

One of the benefits of sharing behind the scenes photos and images is that it humanizes the brand. It shows your audience that there are real people working to make the products that they own.

32. Cross-promote your Instagram on other platforms.

Are you already established on Facebook, Twitter, Snapchat, YouTube, or any other network? Then don’t forget to let your followers on those websites know that you’re on Instagram too. Some of them might be unaware of your account, or never thought to look up if you have one.

33. Approach everything with a plan.

It’s never advised to dive in and improvise on Instagram. In almost every case, having a clear strategy has proven to be a better idea.

Create a list of goals that you hope to achieve, starting with the smallest and most practical ones. Figure out ways to accomplish them, and come up with backup plans if something doesn’t work out. Schedule your posts weeks or months in advance if you can.

Aimlessness is the central reason why so many accounts flounder and fail to see stable growth.

34. Team up with other brands.

Not everything has to be a competition. In fact, brands tend to prosper when they pool their resources and work together.

Perhaps there’s some sort of promotion you can run cooperatively with another brand, like a charity event or fundraiser. Maybe there’s a uniquely visual way that your products connect that would make for a neat campaign. Either way, you’re sure to reach a wider audience than you would alone.

35. Hide unwelcome tagged photos.

The internet is filled with trolls and haters. Anybody who has been on it for longer than a day can tell you that. Instagram isn’t unlike every other website in that regard. You will eventually run into some unsavory users who will try to drag you down and scare away your followers.

One way these types will mess with you is through abusing the tagging system. They might tag your username to some content you wouldn’t want associated with your brand. If this happens, don’t worry. It’s easy to hide these posts so people can’t view them from your profile.

Go to your profile. There should be an icon that looks like a person on a box, somewhere beneath your bio next to the bookmark icon. Tapping it will bring you to Photos of You. From there, tap on the settings icon in the upper right corner. It will give you a scroll-down menu of options, including Hide Photos. Then you can select the photos you want to hide and hit Hide from Profile to confirm.

Additionally, under settings, you can also choose Tagging Options. If you tap Add Manually, then all tagged photos of you will need your approval first.

36. Remove inappropriate comments.

Another thing that could be turning away potential followers are the comments sections on your posts. Nobody wants to join a community that seems hostile and contentious.

You can take care of this problem by deleting the offending messages. Tap the speech bubble beneath the comment, swipe left on it, and then click the trash icon. It’s as simple as that.

Don’t be afraid to curate a comments section when necessary. It’ll turn it into a more inviting place for newcomers.

37. Participate in local events.

The internet isn’t the only place that you can make your Instagram presence know. You can even promote it in your own backyard.

Get involved in your local community. Hold events and gatherings that are exclusive to your area. These can be great opportunities to distribute materials that mention your Instagram account.

38. Share Instagram Stories.

Instagram Stories is a lot like Snapchat, but with more features. It’s been gaining in popularity lately and has surpassed its competitor in terms of users. That’s why it would be a shame not to use it.

The biggest advantage to Stories is that they can be discovered by users other than your follower base. Another upside is their temporary nature, which means you can spend less time fussing over them. Also, you can do live streaming video through Stories.

39. Produce lots of video content.

It wasn’t until last year that Instagram expanded its video capabilities. The maximum video length was expanded from 15 seconds to a full minute. Ever since then, video content has swelled in prevalence on the platform.

While photography is still the most favored medium on Instagram, that shouldn’t dissuade you from making videos. Some brands have found enormous success in making it their primary form of content, such as Red Bull.

40. Include some emojis.

A recent study found that adding emojis in your captions often leads to a higher rate of engagement.

Think of them as colorful splashes of emotion that liven up your writing. Not only do emojis save you character space, but they can also convey tone and ideas.

41. Optimize your profile.

Every part of your profile should be optimized for maximum appeal. This includes your profile picture, name, and bio. Make certain that everything looks good, reads well, and represents the brand.

42. Make sure your account is public.

If your account is private, then nobody will be see your content. Rectify this by going into the settings on your profile and disabling Photos are Private.

43. Invest in Instagram ads.

Instagram offers a variety of advertising options. Your ads can come in the form of photos, videos, or carousels of multiple images. You can also buy ads for Instagram Stories.

44. Review with analytics.

Utilizing an analytics tool can assist you in figuring out what works and what doesn’t. Hootsuite, for instance, can tell you which posts resonate with your audience the most. It can also give you detailed information about your followers.

45. Don’t be pushy about sales.

On Instagram, it’s better to blend in than stand out. Nothing makes you stand out more than being blatantly promotional. Viewers generally don’t like it when brands are overly pushy, as it feels like an intrusion into their casual browsing.

46. Pay attention to trends.

Keep track of the latest trends and styles. Capitalize on them whenever it fits with the brand, so that you can remain fresh and current.

47. Keep an eye on the competition.

Carefully observe your competitors. What are they doing to get followers? What mistakes are they making? Knowing these things can aid you in formulating your Instagram strategies.

48. Use apps to create collages.

A beautiful collage can make for an alluring piece of content. Try using Instagram’s own Layout app to make your own. It’s intuitive, totally free, and available for both iOS and Android.

49. Carefully curate your feed.

Always have a bigger picture in mind. Think about how each post will look alongside each other in your feed. If your page has visual cohesion, it will draw more followers in.

50. Find a niche and fill it.

Some brands try to be everything for everyone. They go for the widest market possible and end up stretching themselves too thin in the process.

Remember that it’s perfectly fine to occupy a specific niche. The audience may be smaller, but they are more enthusiastic. This usually results in greater levels of engagement, especially with groups that feel ignored or underrepresented.