LinkdeIn recently hosted 100 local small businesses in their Mountain View and New York offices with the goal of learning more about their unique business goals and challenges. As a fallout from the event, they were so inspired by the amazing small business owners and entrepreneurs who attended, and LinkedIn decided to develop a snapshot of what small business looks like on LinkedIn.

This nifty infographic below is a glimpse into what small businesses look like on LinkedIn – what they’re talking about, what sparks their interests and what inspires them. Happy reading 🙂

WHAT A SMALL BUSINESSES ARE TALKING ABOUT ON LINKEDIN

DIE HARD LOYALISTS

59% of LinkedIn members who have worked for a small business have never worked for a company

larger than 200 employees.

TOP INDUSTRIES OF SMALL

BUSINESS GROWTH

1. E-LEARNING 

2. APPAREL & FASHION 

3. FOOD & BEVERAGES 

4. INDIVIDUAL & FAMILY SERVICES 

5. CIVIC & SOCIAL ORGANIZATION

PASSIONATE AND PROUD

When it comes to feeling inspired, “I’m passionate and proud about my work” is what entrepreneurs say describes them best.

TOP COUNTRIES OF SMALL BUSINESS GROWTH

1. TURKEY 

2. COLOMBIA 

3. RUSSIA 

4. CZECH REPUBLIC 

5. SPAIN

ENTREPRENEURS ARE MADE

In a recent LinkedIn group poll in Succeed: Small Business Network, Powered by Staples, 56% of members say entrepreneurs are made, not born.

LINKEDIN INFLUENCERS TALKING

ABOUT SMALL BUSINESS

1. BRAD SMITH 

2. ILYA POZIN 

3. JAMES CAAN 

4. ERIC RIES 

5. JOHN A. BYRNE

TRUST WORD OF MOUTH

60% of small businesses pick word of mouth as the most trustworthy resource for

making decisions.

TOP LINKEDIN INFLUENCERS

THEY FOLLOW

1. RICHARD BRANSON 

2. JACK WELCH 

3. BILL GATES 

4. JEFF WEINER 

5. DEEPAK CHOPRA, MD

TOP LINKEDIN CHANNELS

THEY FOLLOW

1. SOCIAL MEDIA 

2. TECHNOLOGY 

3. MARKETING STRATEGIES 

4. LEADERSHIP & MANAGEMENT 

5. ENTREPRENEURSHIP & SMALL BUSINESS

YOUNG AT HEART

(AND IN LIFE!) 

The largest concentration of small business employees is age 25, and

just over 50% are age 18-31

TOP PUBLISHERS THEY

FOLLOW ON LINKEDIN

1. CNNMONEY.COM 

2. MASHABLE 

3. INC. MAGAZINE 

4. TECHCRUNCH 

5. ENTREPRENEUR MEDIA

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