How Does HR Use Social Media In 2014? SuccessFactors and BLR have the answer to that in the infographic below 🙂

Key Takeaways:

69% of HR professionals use social media for recruiting purposes.

HR professionals use social media for recognition – by giving praise for an achievement.

60.3% of HR professionals say their social media usage will increase this year.

HOW DOES HR USE SOCIAL MEDIA?

HR departments are using social media for a surprising number of tasks, and their use of social media will increase significantly in 2014, according to the recent HR Trends survey.

FOR WHICH TASKS DOES HR USE SOCIAL MEDIA?

Teambuilding 25%

Onboarding 26%

Traninng 34%

Employee communications 41%

Recruiting 69%

10 WAYS HR PROS SAY THEY USE SOCIAL MEDIA

COMMUNICATION

Sharing ideas within HR and within the company.

Informing our employees of training and promotional events.

Use yammer.com

BRANDING

Brand reinforcement Sharing information with the general public.

PROMOTING EVENTS

Show pictures of activities and events we have held on site.

Showcasing company activities (helping charities, etc.)

BACKGROUND CHECKS

Finding out what a possible new hire does or does not do in social media.

Researching other information that may not be readily found on a resume

EMPLOYEE ACTIONS

Employees can check Schedules and request time off online.

Work delegation

BENEFITS COMMUNICATION

Wellness initiatives.

Benefit information updates on a generic and more directed level, like advising about updates on formularies, etc.

WEEKLY HR BLOG

Start a blog for our weekly HR Tip and to keep managers engaged and constantly learning.

RESEARCH

Viewing trends, getting new ideas. Knowledge management

EMERGENCY NOTIFICATION

Set up Twitter account so we can Send messages to employees in the event of an emergency

RECOGNITION

Giving praise or recognition of achievement

WILL YOUR SOCIAL MEDIA USE CHANGE IN 2014?

0.3%

our use will diminish

35.1%

our use will stay the same

60.3% 

our will increase

4.3% Other

OTHER HR TRENDS

The HR Trends Survey also asked HR professionals to share current practices for retention and engagement formal programs for tracking and development,and HR metrics.

RETENTION

36% plan to add a wellness program in the next year

TRACKING 

60% maintain formal programs for applicant tracking.

HR METRICS

57% maintain metrics on number of days positions are vacant

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