WHY IS IT IMPORTANT?

YOUTUBE IS THE THIRD MOST TRAFFICKED WEBSITE IN THE WORLD, TRAILING ONLY GOOGLE AND FACEBOOK ACCORDING TO ALEXA.

YouTube is a highly underutilized social network when it comes to recruiting. A lot of companies have jumped into the social recruiting feast with recruiting on Facebook and twitter. But have you included YouTube in your social recruiting mix?

You would need to include YouTube in your social recruiting strategy as it is the third most trafficked website in the world, trailing only Google and Facebook according to Alexa.

If you still need to be convinced further at using it as a tool for recruiting and employer brand building then this infographic by HireRabbit will definitely get you thinking as opportunities abound from using it for recruiting.

Happy reading :-)

WHY IS IT IMPORTANT?

YOUTUBE IS THE THIRD MOST TRAFFICKED WEBSITE IN THE WORLD, TRAILING ONLY GOOGLE AND FACEBOOK ACCORDING TO ALEXA.

YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE TRAILING ONLY gOOGLE.

IN 2011, YOUTUBE HAD MORE THAN I TRILLION VIEWS

TIP:INCLUDE YOUTUBE IN YOUR SOCIAL RECRUITING STRATEGY.

OVER 800 MILLION UNIQUE USERS

VISIT  YOUTUBE EACH MONTH

3 Billion HOURS OF VIDEO

ARE WATCHED EACH MONTH, FROM ACROSS 39 COUNTRIES.

TIP:YOUR CHANCE TO SHOW OFF THE PERSONALITY OF YOUR COMPANY, DON’T MISS IT.

JON POSTING WITH VIDEO ICON ARE VIEWED

12% MORE THAN POSTING WITHOUT VIDEO.

JON POSTING WITH VIDEO ICON RECEIVE A 34% GREATER APPLICATION RATE.

TIP: UTILIZE VIDEOS TO GET HIGHER RESPONSE RATES.

1 MIN OF VIDEO IS WORTH 1.8 MILLION WORDS

PEOPLE ARE OVER 2X MORE LIKELY TO VISIT A SITE UPON SEEING A VIDEO

THE AVERAGE VISITOR  SPENDS 15 MIN EVERYDAY ON YOUTUBE.

REGULARLY POSTING VIDEOS CAN HELP YOUR SITE RECEIVE 200% TO 300% MORE MONTHLY UNIQUE VISITORS AND A 100% LONGER AVERAGE TIME-ON-SITE SPENT PER VISITOR.

YOUTUBE’S DEMOGRAPHIC IS BROAD

TIP:ENGAGE YOUR TARGETED AUDIENCE;SHOW YOUR COMPANY CULTURE INSTEAD OF WRITING ABOUT IT.

OVER 1855 MILLION JOB RELATED SEARCHES THROUGH GOOGLE EACH MONTH

VIDEO APPEARS IN 70% OF THE TOP 100 SEARCH LISTINGS

VIDEOS ARE 53 TIMES MORE LIKELY THAN TEXT PAGES TO SHOW UP ON THE FIRST PAGE OF SEARCH RESULTS

TIP:TAO ON THE TALENT POOL SEARCHING ONLINE FOR JOBS

51% OF VIDEO VIEWERS BETWEEN THE AGES OF 18-44 WOULD LOOK UP A BRAND IF THEY SAW IT MENTIONED IN A VIDEO.

58% OF USERS AGED 18-34 THAT FOLLOW BRANDS ON SOCIAL MEDIA WOULD WATCH A VIDEO IF A BRAND THEY FOLLOW POSTED A VIDEO.

500 YEARS OF YOUTUBE VIDEO ARE WATCHED EVERY DAY ON FACEBOOK.

OVER 700 YOUTUBE VIDEOS ARE SHARED ON TWITTER EACH MINUTE

TIP:ENCOURAGE SHARING ON SOCIAL NETWORKS TO WIDEN YOUR BRAND’S REACH.

100 MILLION PEOPLE TAKE A SOCIAL ACTION ON YOUTUBE (LIKES,SHARES,COMMENTS,ETC)EVERY WEEK

MILLIONS OF SUBSCRIPTIONS HAPPEN EACH DAY,WHICH ALLOW YOU TO CONNECT WITH SOMEONE YOU’RE INTERESTED IN.

MORE THAN 50% OF VIDEOS ON YOUTUBE HAVE EITHER BEEN RATED OR COMMENTED ON BY THE COMMUNITY

MILLIONS OF VIDEOS ARE FAVORITES EVERY DAY

TIP:OPTIMIZE YOUR VIDEOS FOR ENGAGEMENT AND SCALE YOUR COMPANY STORE EFFICIENTLY.

3 YEARS WAYS TO

TO HUMANIZE YOUR BUSINESS USING VIDEO

COMPANY  CULTURE-SHOW HOW GREAT IT IS WORK WITH YOUR COMPANY

EMPLOYEE VIDEOS-SHARE EMPLOYEE EXPERIENCE AND TESTIMONIAL

VIDEO NEWSLETTERS-KEEP CANDIDATES UP TO DATE ON YOUR COMPANY.

TOP 5 BRANDS CAREER CHANNELS ON YOUTUBE.

GOOGLE 3,096,952 VIEWS

US Coast Guard 976,833 VIEWS

KPMG 555,501 VIEWS

Northwestern Mutual 416,107 VIEWS

Bertelsmann 312,638 VIEWS

HOW TO CREATE AN AWESOME YOUTUBE CHANNEL

RESEARCH YOUR AUDIENCE AND DETERMINE WHAT INTERESTS THEM.

IDENTIFY  THE TONE AND MESSAGE YOU WANT TO DELIVER.

CREATE  HIGH QUALITY VIDEOS,POST AT REGULAR INTERVAL

INCLUDE A CALL TO ACTION AT THE END OF THE VIDEO.

MAKE YOUR VIDEO SHARABLE & ASK VIEWERS TO SPREAD THE WORD.

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