This infographic was originally published on Mashable. Facebook, with over 850-million potential candidates and candidate’s friend network as potential referrals, is a goldmine of untapped recruiting opportunities.
So you’ve got a great job that’s waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting. You start to wrestle with the big kahuna, LinkedIn, and you’re also covering niche social media sites for your industry. But you may be ignoring an intensely powerful tool hiding right under your nose — Facebook. The social media mega-site has proven successful for snapping up young professionals, but it can be a great resource for finding talent at any level.
Facebook is a great way to start building a talent community of candidates who are interested in working with your company. In this infographic by HireRabbit, you would see why Facebook recruiting is important and what you can do to build a great community.
According to HireRabbit, 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year. That’s a lot of eyes searching for opportunities, and if your brand is already active on the network, it could be worth engaging power users to recommend applicable candidates.
Take a look at the infographic below to learn more about recruiting on Facebook.
WHY IS IT IMPORTANT?
FACEBOOK IS THE SECOND MOST TRAFFICKED WEBSITE IN THE WORLD TRAILING ONLY GOOGLE ACCORDING TO ALEXA.COM
85% OR INTERNET USERS HAVE FACEBOOK ACCOUNTS
HIGH TIME,START BUILDING A FACEBOOK TALENT COMMUNITY NOW.
ACCOUNTED FOR IN TERMS OF ENGAGEMENT APPROXIMATELY 3 IN EVERY 4 MINUTES SPENT ON SOCIAL NETWORKING SITES AND 1 IN EVERY 7 MINUTES SPENT ONLINE AROUND THE WORLD.
74% OF INTERNET USERS USE FACEBOOK DAILY
PARTICIPATE REGULARLY AND ENGAGE YOUR AUDIENCE.
57% OF INTERNET USERS HAVE MORE THAN 100 FRIENDS ON FACEBOOK.
58% OF FACEBOOK USERS HAVE LIKED A BRAND ON FACEBOOK.
GO VIRAL BY UNLOCKING THE NETWORK OF YOUR BRAND CHAMPIONS.
42% OF PEOPLE HAVE MENTIONED A BRAND IN A FACEBOOK STATUS UPDATE.
41% OF PEOPLE HAVE SHARED A LINK, VIDEO OR STORY ABOUT A BRAND ON FACEBOOK.
PEOPLE WANT TO TALK ABOUT YOU,GIVE THEM A REASON TO.
66% OF FACEBOOK USERS
WHO HAVE LIKED A BRAND HAVE 100+FRIENDS.
84% OF FACEBOOK USERS
WHO HAVE LIKED A BRAND ARE ACTIVE ON FACEBOOK DAILY.
59% OF FACEBOOK USERS
WHO HAVE LIKED A BRAND HAVE MENTIONED A BRAND IN A STATUS UPDATE.
57% OF FACEBOOK USERS
WHO HAVE LIKEDA BRAND HAVE SHARED A LINK/VIDEO ABOUT A BRAND.
BRAND CHAMPIONS ARE INFLUENTIAL AND BETTER CONNECTED.
TOP 5 BRANDS
WITH CAREER PAGES ON FACEBOOK.
AS MEASURED BY NUMBER OF ‘LIKES’ A BRAND HAS RECEIVED ON FACEBOOK 01/2012
WHAT A JOB HUNTERS ARE DOING ON FACEBOOK:
84% OF JOB SEEKERS HAVE A FACEBOOK PROFILE
48% OF ALL JOB SEEKERS
(63% OF THOSE WITH A PROFILE)
HAVE DONE AT LEAST ONE SOCIAL JOB HUNTING ACTIVITY ON FACEBOOK IN THE LAST YEAR.
1 IN 5
JOB SEEKERS ADDED PROFESSIONAL INFORMATION TO THEIR FACEBOOK PROFILE IN THE PAST YEAR.
16% OF ALL JOB SEEKERS RECEIVED A JOB REFERRAL FROM A FACEBOOK FRIEND.
56% OF ALL JOB SEEKERS ARE MALE, 64% ARE UNDER THE AGE OF 40,36% EARN MORE THAN $75,000 AND 42% ARE COLLEGE GRADUATES.
HOE TO BE AWESOME ON FACEBOOK:
DESIGN BEAUTIFUL CAREER PAGES,AVOID CLUTTER.
SHARE FRESH & INTERESTING CONTENT TO TICK YOUR AUDIENCE.
LISTEN TO CANDIDATES AND BE RESPONSIVE.
ENGAGE YOUR PROSPECTIVE HIRES THROUGH QUIZ AND CONTESTS.
GIVE INDUSTRY INSIGHTS,POST EMPLOYEE EXPERIENCE.
SCHEDULE UPDATES AND MONITOR RESULTS.
NO SILVER BULLETS, IT’S A LONG TERM INVESTMENT.