ays ensure you use a tone that sounds more conversational. Articles that are not conversational are most times boring irrespective of the depth of the insight offered.

Be Emotional: If you can get into the emotions of your readers, you have won them to your side. This should reflect in your choice and command of words. My next point provides more help on this.

Use Great Images: As often said “a picture speaks a thousand times louder than words”. Let your pictures help you drive your point home in all your posts. Pictures also help activate the emotional sense of your readers. Images also help keep your readers busy thereby preventing boredom while reading.

Be Brief: Brevity rules the World Wide Web. A handful of online readers have short attention span. So, you want to ensure that you make your point clear in few words. Chances are that your readers are part of the many online readers who scroll down to see how long your write up is. These set of people will only scan through your page or even leave your site completely if they consider your post too long. This is one of the reasons why I love Seth Godin’s blog. He offers depths in few words.