Have you Googled your name recently? There are tons of information about you that can pass either the right or wrong message. Be careful what you tweet; even deleted posts have a way of popping up. You don’t want to tweet “My Boss is mad” and then your boss sees it. Also the photos and blogs you post, search engines improve on a daily basis.  Make sure that what you find is appropriate for anyone to read. You might be surprised at what’s there.

As a Brand, find out what your consumers are saying about your brand, few weeks back I Googled “MTN”, “Win an Aeroplane”, “Best network”. I found the details to the promo quite alright but a lot of negative comments about the brand which in turn affects the brand’s growth.

Go ahead. Check and as I said before, you might be surprised at what’s there.