For simplicity LinkedIn can be described as ‘Facebook for professionals’. Funny definition right? Yes, its intentional… If you are a professional and you want to be known for what you are good at, then you need a LinkedIn professional profile today.

Being on LinkedIn gives you the opportunity to access over 175 million professionals who use LinkedIn to exchange information, ideas and opportunities. It also, increases your visibility to recruiters and hiring managers.

As the need for hard-copy CVs are fading off, a professional LinkedIn profile is gradually replacing hard-copy CVs. LinkedIn is becoming a data-rich talent pool for professionals and now is the best time to be on LinkedIn.

In order to make your joining LinkedIn simple, follow the steps highlighted below:

1. Go to LinkedIn.com to signup for your FREE account: joining LinkedIn is FREE and all you need to do so, are your full name (first name and last name), email and password (minimum of 6 characters).

2. Start by providing a little information about yourself: go ahead to fill where you live, postal code and indicate if employed (with job title and company) or otherwise (any of job seeker or student).

3. Go ahead to confirm your e-mail: LinkedIn would need to confirm your email before your LinkedIn account can be activated. *The email to be used is not necessary a gmail account, as I used one for the sake of this demo.

4. Connect with people you know on LinkedIn: after the email confirmation, LinkedIn would look through your email contacts and find your friends that are already on LinkedIn for you to connect with.

5. Congratulations! You now have a LinkedIn Professional Profile: once you get the notification below on your browser screen, you have created your professional profile and the LinkedIn journey has began. Happy connections…

This is the first part of the “How To Set-Up A LinkedIn Profile” series. Watch this space in the days ahead for more, as we would be exploring LinkedIn professional profiles in deeper details.

Till next time, we are all work in progress…

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According to a recent CareerBuilder publication using social media recruiting has a lot of benefits. Highlighted below are the top 7 of such benefits:

1. Better Candidate Quality: social media recruiting brings recruiters/hiring managers to encounter candidates who frequently use social networks are not only tech-savvy, but they can keep up with the trend toward social media. These kinds of candidates are more of loyal fans that can become loyal employees.

2. Better ROI: adopting social media recruiting result in better ROI (return on investment) than that of traditional recruiting as the benefits far exceed its cost.

3. Shorter Time-To-Hire: social media recruiting allows for immediate response across multiple social media channels, so recruiters/hiring managers can fill positions faster, lowering time-to-hire.

4. A Wider, More Diverse Pool of Talent: social networking could help recruiters/hiring managers get in front of candidates whom they may never find – or who may never find them – using other traditional methods.

5. Stronger Employer Brand: using social networks increases an employers visibility among job seekers and enables them multiple platforms on which to communicate information about their company culture and the benefits of working for their organization.

6. Higher Response Rates: because there is less spam and in most cases you must be invited before you can send a message, using social networks to communicate can result in better response rates when recruiters/hiring managers send messages to prospects and candidates.

7. Competitive Advantage: using social networks gives recruiters/hiring managers a competitive advantage over other talent competitors who aren’t using social media recruiting.

That is all for today. Till next time, we are all work in progress…

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Social media is not a new concept to many; it is what is in vogue now, the ‘in thing’. People find it even more comfortable to send you a Facebook invite, follow you on twitter or ask for your BB pin than ask for your mobile number these days. You know what I mean?

While, trying to find an anchor for my maiden post on SocialMeep.Com today, the aforementioned quote from a post I wrote earlier this year titled – “Hello…” – Using Social Media To Get Your Dream Job, came to rescue. This quote is meant to set the tone for our discuss of Social Recruiting today and in the days ahead.

Recruitment seems to be the ‘most popular’ human resources terminology known to everyone. Though, its real definition is often confused with employment. Both terms are completely different. Employment has to do with the actual job contract that exists between an employee and an employer. While, recruitment has to do with the process of attracting, screening, and selecting a qualified person for a job. See the difference now?

Social Recruiting: The Future Of Recruitment

Every organization is always in the business of recruitment amidst the War For Talent with a constant message of come work for us if you have what it takes. On the other divide, potential employees are on the lookout for employment opportunities from organizations that require their skills/competences. The traditional approach is the usual hardcopy job advert and hardcopy job application. But, today this trend can be said to be completely non-existent. Who needs a hardcopy CV when you can send a soft copy via a click of an email?

The interesting part is the number of job vacancies placed in the newspapers these days are reducing in numbers. Why, you would ask? The next big thing is online job ads! That’s where potential employees reside now and not on the ‘streets or their homes’. Any employer or potential employee not playing in the online space is almost ‘disadvantaged’!

The online job space is even rapidly getting even ‘more social’ today. Hence, the evolution of social recruiting. Social Recruiting is a growing trend in human resources today. In simple terms, Social Recruiting is the effective use of Social Media & Social Networks by employers to attract, source, engage with and hire candidates. It is a relatively new concept which HR professionals in most parts of the world are using to support their recruitment efforts. I must add that Social Recruiting is not a completely new idea in the global HR space but in Nigeria it may be NEW!

In the days ahead, we would be exploring Social Recruiting together. So stay on this space. Till next time, we are all work in progress…

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Digital marketing strategies abound that can strengthen your brand or business’s social clout (and Klout).

In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days” – and while that promise may be an exaggeration, depending on your industry and the size of your audience, the tactics are definitely worth checking out.

  1. COMMENT ON BLOGS

A GREAT WAY TO GET YOUR WEBSITE POPULAR IS TO COMMENT ON OTHER BLOGS. FOR THIS TO WORK YOU HAVE TO LEAVE COMMENTS ON BLOGS THAT ARE RELATED TO YOUR WEBSITE AND THE COMMENTS YOU LEAVE HAVE TO BE INSIGHTFUL.

2.LEVERAGE MESSAGE BOARDS

  MESSAGE BOARDS MAY SOUND BORING AND DULL BECAUSE THEY’VE BEEN AROUND FOR YEARS, BUT THEY ARE STILL EFFECTIVE. THERE ARE MILLIONS OF MESSAGE BOARDS ON THE INTERNET AND THERE IS ONE FOR ALMOST EVERY

3.OPTIMIZE YOUR WEBSITE FOR SEARCH ENGINES

GOOGLE IS THE MOST POPULAR WEBSITE ON THE INTERNET, SO WHY WOULDN’T YOU LEVERAGE IT? THROUGH SEARCH ENGINE OPTIMIZATION YOU CAN RANK HIGHER ON GOOGLE SO YOU CAN GET MORE VISITORS TO YOUR WEBSITE.

4.START A BLOG

IT DOESN’T MATTER WHAT KIND OF BUSINESS YOU ARE RUNNING, YOU CAN STILL HAVE A BLOG. WITH THE STARTUP KISSMETRICS, THEIR BLOG ACCOUNTS FOR OVER 70% OF OUR MONTHLY TRAFFIC. THAT TRAFFIC IS THEN CONVERTING INTO LEADS FOR OUR SALES DEPARTMENT TO FOLLOW UP ON AND THEN CLOSE INTO CUSTOMERS.

5.GOOGLE LOCAL

SEARCH IS BECOMING MORE AND MORE PERSONALIZED. WHEN YOU PERFORM A SEARCH ON GOOGLE. YOU’LL START NOTICING THAT THE RESULTS ARE BECOMING TAILORED TO YOUR LOCATION. BECAUSE OF THIS I DECIDED TO CLAIM THE HYATT HOTEL IN SEATTLE (I LIVE THERE) AS THE BUSINESS LOCATION.

6.LEVERAGE SOCIAL NETWORKS

FROM FACEBOOK, TO TWITTER, TO GOOGLE PLUS, THEY ARE ALL POPULAR SITES THAT YOU SHOULD BE LEVERAGING. CREATE PROFILES ON EACH OF THOSE SITES AS THEY ARE A GOOD SOURCE OF TRAFFIC AND THEY’LL CREATE NEW OPPORTUNITIES FOR YOU TO FIND CUSTOMERS.

7.BECOME A GUEST AUTHOR

AN EASY WAY TO GET YOUR COMPANY OUT THERE IS TO WRITE GUEST BLOG POSTS ON OTHER BLOGS. FROM TECHCRUNCH TO HUFFINGTON POST, THERE ARE THOUSANDS OF POPULAR BLOGS ON THE INTERNET. AND THE ONE THING ALL OF THESE BLOGS WANT IS MORE CONTENT.

8.CASE STUDIES

IF YOU ALREADY HAVE HAPPY CUSTOMERS, WHY NOT GET A CASE STUDY FROM THEM? GET THEM TO TALK ABOUT YOUR PRODUCT OR SERVICE, HOW THEY USED IT. AND THE RESULTS THEY GOT.

9.WRITE BEGINNER’S GUIDES

DO YOU REMEMBER WHEN COMPANIES USED TO WRITE WHITE PAPERS? ALTHOUGH THEY ARE STILL EFFECTIVE, THE NEW VERSION OF THEM ARE “BEGINNER’S GUIDES”. THESE GUIDES VARY IN LENGTH, BUT THE ONE THING THEY HAVE IN COMMON IS THAT THEY ARE THOROUGH.

10.SPEAK AT CONFERENCES

SPEAKING AT CONFERENCES IS A HUGE WAY TO GET NEW CUSTOMERS. NOT ONLY DOES IT HELP POSITION YOU AND YOUR COMPANY AS THE AUTHORITY, BUT YOU CAN MAKE SALES. HOW MANY TIMES HAVE YOU BEEN TO A SEMINAR AND LISTENED TO A SALES PITCH? I’M SURE YOU HAVE. BUT THEY WORK IF YOU’RE SELLING SOMETHING OF VALUE AND YOU JUST BLEW EVERYONE’S MIND WITH HIGH LEVEL KNOWLEDGE.

11.START AN AFFILIATE PROGRAM

IF YOU DON’T HAVE THE MONEY TO SPEND ON MARKETING, YOU CAN ALWAYS GET PEOPLE TO MARKET FOR YOU FOR FREE. THE ONLY THING YOU HAVE TO DO IS PAY PEOPLE FOR EACH SALE THEY BRING TO YOU. THINK OF IT AS PERFORMANCE BASED MARKETING.

12.ANSWER QUESTIONS

PEOPLE NEED HELP. IF YOU CAN ANSWER QUESTIONS RELATED TO THE PRODUCTS AND SERVICES YOUR

COMPANY PROVIDES, YOU CAN GET NEW CUSTOMERS. YOU CAN FIND THESE POTENTIAL CUSTOMERS ON FORUMS ON QUESTION AND ANSWER SITES LIKE YAHOO ANSWERS.

13. IF YOU CAN’T BE A SPEAKER AT A CONFERENCE. IT DOESN’T MEAN YOU SHOULDN’T ATTEND THEM. EVERYDAY THERE IS A NEW EVENT GOING ON. YOU JUST HAVE TO FIND RELEVANT ONES TO ATTEND. SOONER OR LATER YOU’LL REALIZE THAT PEOPLE GO TO THESE EVENTS TO MEET OTHER PEOPLE.

14.TALK SMACK

THE GOOD PART ABOUT HAVING A BLOG IS THAT IT GIVES YOU AN AUDIENCE THAT YOU CAN COMMUNICATE WITH. AND WHEN YOU TELL THEM SOMETHING, IT WILL START SPREADING VIRALLY ON THE WEB.

15.GIVE AWAY THE FARM

TALKING SMACK ABOUT A COMPANY ON A BLOG IS ONE WAY TO GET NEW CUSTOMERS, BUT ANOTHER WAY IS TO GIVE AWAY THE FARM. SIMILAR TO THE STRATEGY ABOVE, YOU CAN USE ALSO EMAIL COMPANIES AND TELL THEM IN A STEP BY STEP FORMAT OF EVERYTHING THEY NEED TO CHANGE ON THEIR WEBSITE TO GET MORE TRAFFIC

16.ASK FOR REFERRALS

DO YOU ALREADY HAVE CUSTOMERS? IF SO, HAVE YOU ASKED THEM FOR REFERRALS? IT’S A PRETTY EFFECTIVE APPROACH AS LONG AS YOUR CURRENT CUSTOMERS ARE HAPPY WITH YOU.

17.LEVERAGE YOUTUBE

NOT ONLY DO VIDEOS NOW APPEAR IN SEARCH RESULTS, BUT YOU ALSO CAN USE THEM TO SHOW HOW GOOD YOUR PRODUCTS ACTUALLY ARE. BLENDTEC HAS DONE THIS FOR YEARS AND IT’S BEEN EFFECTIVE. THEY DON’T JUST CLAIM THAT THEIR BLENDERS ARE POWERFUL, BUT THEY ALSO SHOW YOU BY BLENDING THINGS LIKE BRICKS, IPHONES, AND OTHER COOL DEVICES.

18.OFFER STEEP DISCOUNTS

GROUPON AND LIVINGSOCIAL ARE ABLE TO DRIVE THOUSANDS OF SALES FOR ANY PRODUCT OR SERVICE… ASSUMING YOU GIVE A REALLY GOOD DEAL.

19.HAVE EXCEPTIONALLY GREAT CUSTOMER SERVICE

ONE OF THE EASIEST WAYS TO INCREASE THE LIFETIME VALUE OF YOUR CUSTOMERS IS TO OFFER EXCEPTIONALLY GREAT CUSTOMER SERVICE. FOR EXAMPLE, ZAPPOS WILL AUTOMATICALLY UPGRADE YOUR SHIPPING TO NEXT DAY AIR EVERY ONCE IN A WHILE, AND THEY ALSO OFFER A 1 YEAR RETURN POLICY WITH LITTLE TO NO QUESTIONS ASKED.

20GET PRESS

THE MORE PEOPLE THAT TALK ABOUT YOUR COMPANY IN A POSITIVE WAY, THE MORE PEOPLE WILL COME TO YOUR WEBSITE AND CHECK OUT WHAT YOU ARE OFFERING. THE HARD PART ABOUT PRESS IS THAT IT’S NOT EASY TO GET THE ATTENTION OF THE MAJOR NEWS OUTLETS.

21.PAY WITH A TWEET

IF YOU WANT MORE CUSTOMERS, THEN ENTICE PEOPLE TO PROMOTE YOUR COMPANY, SIMPLY MEASURED DOES A GREAT JOB OF THIS BY LETTING YOU SIGN UP FOR FREE IF YOU TWEET ABOUT THEIR PRODUCT. AND AS MORE PEOPLE TWEET, MORE PEOPLE COME TO THEIR WEBSITE AND SIGNUP. AND ONCE YOU ARE IN THEIR SYSTEM, THEY GET YOU HOOKED ONTO THEIR SOFTWARE AND THEY UPSELL YOU INTO PAID PLANS.

22.YOUTUBE ADS 

YOU CAN GET $.01 CLICKS ON YOUTUBE FROM PEOPLE WHO WANT TO SEE YOUR VIDEOS. YOUTUBE IS ONE OF THE SECRET PPC METHODS OUT THERE THAT WON’T BE SECRET FOR MUCH LONGER. GOOGLE IS ADVERTISING VIDEO PPC NOW. SO BY THE END OF 2013. THEY COST WILL START RISING SIGNIFICANTLY. BUT FOR NOW. IT’S STILL HOT.

23.LINKEDIN ADS

LINKEDIN IS A POWERFUL WAY TO GENERATE LEADS. IT’S GREAT BECAUSE IT’S STILL RELATIVELY NEW AND NOT MANY PEOPLE ARE ADVERTISING YET – SIMILAR TO YOUTUBE. YOU CAN TARGET PEOPLE BASED ON THEIR SKILLS – WHICH IS VERY VALUABLE. SO IF YOU WANT TO TARGET DENTISTS IN BETWEEN THE AGE OF 55-60 WHO HAVE COSMETIC DENTISTRY SKILLS, THEN YOU CAN.

24.SLIDESHOW SHARING SITES

YOU CAN SUBMIT A SLIDESHOW OR POWERPOINT PRESENTATION TO SITES LIKE

SLIDESHARE.NET AND RANK IT ON GOOGLE FOR YOU

TARGET KEYWORDS. YOU CAN ALSO GET THE SAME slides

PIECE OF CONTENT SHARED TO 30+ OTHER SITES LIKE Present Yourself

SLIDESHARE.NET ON FIVERR. NOT ONLY CAN YOU GET TRAFFIC, BUT YOU GET QUALITY LINKS. THAT’S THE REAL REASON. SO THIS IS MORE OF AN SEO METHOD, BUT IT’S ONE THAT IS OFTEN OVERLOOKED.

25.PODCASTS 

ONE OF THE BEST WAYS TO BUILD A LOYAL FOLLOWING IS TO DO A WEEKLY PODCAST THAT OFFERS VALUABLE CONTENT. THINK ABOUT JOE POLISH AND DEAN JACKSON FROM I LOVE MARKETING. THEY DO A WEEKLY PODCAST THAT OFFERS GREAT CONTENT RELATED TO MARKETING, AND THEY HAVE A HUGE FOLLOWING. PLUS, THAT PRETTY MUCH ENCOMPASSES ALL THE CONTENT THEY POST ON THEIR BLOG. SO YOU CAN REPURPOSE CONTENT. IF YOU RECORD A PODCAST, YOU COULD WRITE A BLOG POST WITH THE SAME SIMPLE MESSAGE OR IDEA. YOU COULD ALSO CREATE A VIDEO ON YOUTUBE. YOU COULD CREATE SOCIAL MEDIA POSTS TALKING ABOUT THE SAME IDEA. DON’T COPY AND PASTE – BUT ESSENTIALLY YOU CAN TURN ONE MESSAGE INTO A BUNCH OF DIFFERENT FORMS OF CONTENT THAT PEOPLE LOVE.

26.RETARGETING

RETARGETING IS WHEN YOU SHOW ADS TO PEOPLE WHO PREVIOUSLY CAME TO YOUR WEBSITE BUT LEFT WITHOUT THEM TAKING THE ACTION YOU WANTED THEM TO. HAVE YOU EVER NOTICED HOW ADS FROM VARIOUS SITES YOU’VE PREVIOUSLY VISITED NEVER SEEM TO GO AWAY? THAT’S RETARGETING IN ACTION. IT’S VERY POWERFUL AND VERY CHEAP. GENERALLY, IT’S AT LEAST 50% THE COST OF TRADITIONAL ADWORDS. THAT’S MOSTLY DUE TO THE FACT THAT LESS PEOPLE DO RETARGETING. THEY DON’T KNOW ABOUT IT YET. IT CONTINUES TO GROW IN POPULARITY, BUT IS RIPE TO DOMINATE NOW.

27.FIND AUTHORITIES FOR GUEST POSTING

FOR GUEST POSTING, IDEALLY THIS IS WHAT YOU WOULD DO. GUEST POST ON HIGH AUTHORITY WEBSITES. THAT WAY YOU GET GREAT LINK JUICE, AND YOU BUILD YOUR BRAND AND A FOLLOWING. BUT THERE’S ANOTHER SIDE TO BLOGGING. HOW ABOUT

Guest Post YOU GET FAMOUS PEOPLE TO WRITE A BLOG POST FOR YOUR BLOG AND TWEET OUT THE FINISHED POST TO THEIR LIST? SOUND PRETTY GOOD? THEY WILL SEND YOU A BUNCH OF TRAFFIC. YOU CAN PAY THEM IF YOU NEED TO, BUT MOST OF THE TIME YOU CAN GET IT DONE FOR FREE. YOU’RE OFFERING THEM A LITTLE VALUE AS WELL – THEY ARE GETTING A LINK FROM YOUR SITE.

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Today’s talent market is a new frontier. We’ve moved beyond traditional sourcing techniques – things like billboards and cold calls – to address advances in technology, skills shortages, shifting global dynamics, and increased competition. And amidst all the change, one thing has become clear: Sourcing success demands adaptation and innovation. If you want to be the company with the most qualified talent, you can’t wait for an open job requisition to go on the hunt. You must source in advance — and start big.

From social recruiting to communication campaigns to the application of real-time sourcing analytics, Jobvite came up with 5 must-have strategies currently dictating the future of talent sourcing and they are expressed in the below inforgraphics, happy reading :-)

CATCHING BIG FISH

5 WAYS TO SOURCE TOMORROW’S TOP TALENT

From social recruiting to communication campaigns to the application of real-time sourcing analytics, here are 5 must-have strategies currently dictating the future of sourcing.

1. STORM THE SOCIAL NETWORKS

Social networks are familiar and intuitive and continue to be mobile hangouts for active job seekers, as well as passive candidates-who are the Holy Grail of recruiting, as they are

candidates with the right skills.

people credited social media with finding their current jobs, found the 2012 Social Job Seeker Survey by Jobvite.

Percentage of Active Job Seekers Using Social Networks to Find Work, by Network Preference:

2. ARM YOUR COMPANY WITH THE RIGHT SKILLS

The right skills are in short supply today, and that’s driving serious competition for talent.

According to the 2012 McKinsey Global Institute report, by 2020, companies will be unable to meet demands for 13% of the necessary high-skills workers and 15% of middle-skills workers.

What happens when you lack the right skills? 77% of companies see lower productivity, and 42% are less efficient, according to the 2012 Bridging the Skills Gap report by the American Society for Training & Development.

How can you be sure to have the right skills on hand?

STOP waiting for open job requisitions to source talent.

DO act fast to be competitive. Only 7%

START building your talent pool now.

of global companies dealing with skills shortages are currently trying to fill their talent through proactively sourcing skills, according to the 2012 Talent Shortage Survey by Manpower Group.

DON’T be afraid to target passive candidates. The only reason they’re not looking for work is because THEY HAVE SKILLS IN HIGH DEMAND.

3. KNOW THE RULES OF ENGAGEMENT

Remember, your goal is to convert prospects to candidates when the time is right, and that requires engaging communication that is:

TARGETED

CONSISTENT

CREATIVE

RELEVANT

URGENT

4. HAVE THE RIGHT TOOLS 

You need a Candidate Relationship Management (CRM) system that’s capable of helping you build, manage, and mine a lasting talent pool.

Seek Technology That: 

Puts everything in C one place, accessible by those who need it.)

Allows easy prospect addition.

Shows social media (Creates and delivers innovation. communication

campaigns.

Integrates well and tracks everything.

CENTRALIZED DATABASE = Company Asset

SPREADSHEETS & STICKY NOTES = Massive Exit Risk

5. APPLY ANALYTICS

You’ve built your talent pool; now keep it fresh and full. That means no more guessing games. Sourcing is a dynamic and continuous process. You need current data on your sourcing progress that you can apply in real time. These 5 strategies will help prepare you to spot the big fish ahead. Just keep your eyes on the prize: a long-term talent pool and a highly qualified, high-performing workforce.

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THE SOCIAL RECRUITING POCKET GUIDE

A cheat sheet to best practices in social recruiting. 

Social recruiting gives recruiting a human face, letting you engage candidates with direct conversation and attract talent that is well matched to your business.

_ _ _ _ _ _ _ _ _  _ _ _ _ _ _ _ _ _ _ __ _ __ _ _

WHY GO SOCIAL ?

The turnover rate for referred employees is only 12.8% vs.

19.3% for traditionally hired staff ,

Social recruiting gives recruiters a human face, letting you engage candidates with direct conversation and attract talent that is well-matched to your business. And as more human resources professional embrace social recruiting, it’s becoming increasingly popular.

LinkedIn, Facebook, Twitter, Google and even Pinterest have all become go-to resources for recruiters who are trying to vet every candidate and uncover top talent. As the prevalence of social media has grown, hiring managers have become more open to the idea that they can discover important details about applicants and potential hires by checking out their social media profiles.

In the light of the above, Herd Wisdom recently released an infographic titled “The Social Recruiting Pocket Guide” which is a cheat sheet to best practices in social recruiting.

Takeaways:

  • 20% of recruiters say social recruitment takes less time than more traditional methods.
  • 55% of applicants say they were influenced by employee testimonials on social networks.
  • 10,200 applicants found their job on LinkedIn, the world’s largest professional network.
  • Read the rest of the statistics in the infographic below :)

The Social Recruiting Pocket Guide

THE SOCIAL RECRUITING POCKET GUIDE

A cheat sheet to best practices in social recruiting. 

Social recruiting gives recruiting a human face, letting you engage candidates with direct conversation and attract talent that is well matched to your business.

_ _ _ _ _ _ _ _ _  _ _ _ _ _ _ _ _ _ _ __ _ __ _ _

WHY GO SOCIAL ?

Over 60% of employees who personal connection to get hired report being extremely satisfied to get hired report being extremely satisfied with their jobs.

57% of job seekers expect a company to interact with fans and followers .

20% of recruiters report that social recruiting takes less time than traditional hiring methods .

59% of applicants believes what others say about a company  say about a company , rather than what that company say about itself .

 55% of applicants say they were influenced by employee testimonials on social networks .

70% agree that they would be more likely to apply at a company if they saw positive  posts on social media from the company’s fans and followers. 

A healthy social presence improves SEO, and that’s important because 30% of Google searches  are related to employment .

 HOW?

Facebook is about trusted relationships .

  • use  your company facebook page to cultivate a relationship with fan , follower , and potential candidates .
  • Encouirage employees to share your job postings with facebook friends and reach out to them for referrals.

26% of recruiters have hired someone through facebook.

184,00,000  applicants found their job on facebook .

Linkedin is the most popular professional network .   

  • Built with recruiting in mind, linkedin is all about professional experience and skills – great information for recruiters, especially when you’re looking for a specific skill set . 
  • Make sure your posting has plenty of specifics so your candidates can quickly assess whether the position is a good fit .

89% of recruiters have hired someone through linkedin  .

10,200,000 applicants found their jobs on linkedin .

Twitter is the social network built around concise, relevant messages.

  • people  usually like to follow other people more than brands . recruiting tweets from a relevant person like “HR” or “IT” may get more traction . 
  • use  hiring specific hashtags like #ITjobs so that people searching for specific jobs can find your tweet,

@pathjobs  #salesjobs patch is actively #hiring #salessreps nationwide!

15% of recruiters have hired someone through twitter. 

8,000,000 applicants found their job on twitter.

Youtube is the biggest video community online.  Use it to find great synergy by communicating more about the company and position than the written word can .

  • Post videos showing a day in the life of your company . sharing your corporate culture this way will  help you find applicants who will appreciate your company atmosphere. 
  • take  advantage of video to show and describe exactly what a position entails and how the team gets things done.

Google plus is the social network of the most powerful search company on the internet. On top of its fast growth, using it can help you make sure that google can find your company online.      

  • Make good use of Recommended links to increase exposure to your jobs listings along with your blog, videos, etc .., be sure to link to your website’s career section .
  • Google plus lets you host hangouts – live video conference with other members, invite candidates to hangouts to discuss current job opportunities.
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