Starting out on Instagram can be a disheartening experience. Even with the flood of users accessing it every day, attracting new followers can feel like an agonizingly slow drip.

Don’t despair, though. With the right approach, you can turn your luck around. This article will give you 50 tips to help boost your follower count in no time.

1. Improve your Instagram experience with SocialMeep.

SocialMeep is the leading platform in Instagram automation. With its sophisticated artificial intelligence, it can target and interact with real users for you. This takes the workload off your hands, and will bring you rapid and organic growth.

2. Follow other users.

You can’t expect people to follow you if you don’t do the same for others. Use the Explore tab to find accounts whose personalities and interests align with your brand. Don’t hesitate in following users who don’t have many followers. They might appreciate the attention. There’s also a list of “Suggested Users,” which you can find by clicking the icon in the upper right on your profile and choosing “Find and invite friends.”

3. Give out likes and comments.

Feel free to like as many posts as you want. Give them to anything that catches your eye, or to any user who you think might enjoy your brand. Furthermore, leave a positive comment on these posts as well. Compliment them on their photography skills, or their choice of subject. You might just make somebody’s day and earn a follower in return.

4. Have conversations.

If somebody leaves a thoughtful comment on your post, you should write a reply back to them. Instagram is a social platform first and foremost. It thrives on connecting people and fostering meaningful interactions. So, get out there and make some friends!

5. Use hashtags.

Hashtags are an absolute necessity on Instagram. Without them, nobody would be able to find your posts if they didn’t already know your username. Hashtags are the primary way of searching for content.

Take a look at the most popular hashtags on any given day. Consider which ones you could contribute to in a relevant way. You can add up to 30 hashtags to a single post, although I wouldn’t suggest going any higher than a dozen. You don’t want your captions to get cluttered. Take it one step further and use a smart Instagram Bot to automatically engage with users within your target hashtag audience and convert them into followers. 

6. Create branded hashtags.

If you have enough followers, you could get your own hashtags trending. Just ask them to add the tag to their content. Doing this will extend your reach out further than before. You can also connect the hashtags to any campaigns you are currently running.

7. Make high-quality content.

Content should be your primary focus on Instagram. It is the key to gaining followers. If you aren’t putting out visually pleasing photos and videos, then you won’t get anywhere on the platform. Socializing isn’t enough. You need to put in the time, money, and resources to make your content look professional.

8. Develop a recognizable style.

Your aesthetics should reflect your brand’s identity. Think about what you want to convey with your content.

Are you serious and committed to your customers? Relaxed and fun-loving? Humorous and irreverent?

You can communicate these things through the compositions and colors of your content. This will give viewers a better understanding of the brand while viewing your page. If they like the image that you project, then you might win them over as a follower.

9. Light your photos well.

There are too many poorly lit photos on Instagram. Some are downright incomprehensible in how dark they are. Avoid this by making sure that your photos are bright enough to be clear. Just make sure that you don’t overcompensate and wash it out with too much light. This is where Instagram editing apps can really make you shine.

10. Feature faces often.

According to recent studies, people tend to enjoy pictures more if they have faces in them. In fact, Instagram posts with faces tend to get 38% more likes than those without. This makes sense when you think about it. Our brains are hardwired to recognize faces and interpret their expressions. So when somebody is browsing through a feed, faces are more likely to stand out to them.

11. Write fitting captions.

Don’t neglect the captions section of your posts. Some brands do the bare minimum with them, which is a mistake. A good caption can complement your content and even enhance it. The most impactful captions either provide contextual information, entertain the viewers, or provoke thoughts and feelings.

12. Ask viewers questions.

Instagram is filled with people who want to be seen and heard. One way you can provide this to your audience is by asking them questions. You can solicit their personal opinions and preferences, or get their thoughts on the direction on your content. Who knows, they might even provide some valuable insight that you could use in the future.

13. Post frequently.

If you aren’t active on Instagram, then not enough people will be able to discover your account. Try to post at least a couple times each day. Be sure to space out your posts if you post more than that, though. You don’t want to dump all of your content at once and clog people’s feeds.

14. Post at the right times.

Another thing to keep in mind is the times at which you are posting. Some studies have shown that posting at 5 p.m. and 2 a.m. EST tended to yield the most engagement on average. However, there are some days in which other times are better. Overall it seems to vary depending on which day of the week it is.

The best thing to do here is do research and pay attention to your intended audience. Take note of when they seem to be the most active, and when they are more dormant.

15. Incorporate your username on printed materials.

If your business makes fliers, pamphlets, signs, decals, or any other physical marketing, then you might want to include your Instagram handle somewhere. All you need is some space for the Instagram logo and then your username next to it. That should be enough to guide curious viewers to your account.

16. Call your audience into action.

If you want something, then you should try asking for it. Put a call to action in your captions to encourage interaction with your posts. A CTA can be a short phrase such as “tell us your thoughts in the comments,” “tag a friend who this reminds you of,” or “visit the link in our bio for more information.”

17. Keep consistent.

Viewers enjoy consistency. They like knowing what they’re going to get before they commit to it. It also gives your brand a sense of identity and reliability.

Try to maintain a similar tone across your posts. Find an attitude that fits your brand and stick with it. Come up with unifying themes across your posts, and follow them for awhile. Think about how your content flows together as a whole.

18. Be authentic.

Authenticity is one of the most respected traits that anybody could have online. It’s easy to understand why, as the internet is filled with phonies, imposters, and scam artists. Honesty and openness feels rare in comparison.

Be truthful and sincere with your audience. Don’t pretend to be somebody that you’re not. Address criticisms and admit when you are wrong. Viewers will find this refreshing and will be more likely to follow you.

19. Make an emotional appeal.

The strongest connection you can make with a viewer is an emotional one. If you can evoke joy, sadness, awe, inspiration, or wistfulness, then you will have accomplished something noteworthy. It will make you stand out in the vast sea of boring, dry marketing around you.

20. Be a storyteller.

Storytelling is ingrained in every culture. We tell stories to communicate information, entertain audiences, and make deeper connections with others. A well-told story can captivate people and bring them back for more.

Instagram has endless opportunities to tell stories. You can tell it in a single image, or in the captions of a post. A narrative can be formed between multiple pictures, or within the span of a short video.

21. Hold contests and giveaways.

Who doesn’t like free stuff?

You can get hundreds, possibly thousands, of Instagram users to flock to your page with a contest or a giveaway. To ensure that you gain followers, you can ask them to follow your account in order to qualify. You can also ask them to use branded hashtags or like certain posts to help spread brand awareness.

22. Have limited-time sales.

What’s the next best thing after free stuff? Discounts, of course.

Occasionally holding limited-time sales is an easy way to get more followers. You could make a post with a special coupon code, or put it in an Instagram Story. The latter will disappear within 24 hours, so it gives viewers more incentive to closely monitor your activity.

23. Geotag your photos.

If you are a business with a main store or central location, then geotagging is the way to go. Any images that you tag will appear on that region’s Instagram page, and consequently will be visible to anybody from that area who visits it.

24. Tag any relevant people.

Locations aren’t the only thing that you can tag. You can also tag other Instagram users. Do this whenever it is relevant to the content of your photo, such as if you take a snapshot of an influencer at an event. This will make it show up in their feed. Hopefully they’ll share your post in return.

25. Work with influencers.

Influencers are an essential part of any marketing plan. The reason they are so effective is because people trust them. They are seen as dependable, influential people within their communities, so their opinions about brands are valued.

Find an influencer that meshes well with your brand’s image. If they have an actual passion for your products, then it will shine through. Work out a deal that benefits both parties, such as sending them products for review.

Just don’t try to control their content if you form a partnership. It’s important that they maintain their authenticity and don’t seem like “sell-outs” to their fans.

26. Host a takeover.

A takeover is a particularly fun event that you can do with an influencer. This is where you give the reigns to your account to another user for awhile. It can really spice up your content and attract lots of new visitors.

27. Exchange shoutouts for shoutouts.

You’ve probably seen the #s4s hashtag if you’ve browsed Instagram long enough. It stands for “shoutout-for-shoutout.” This means they’re looking to trade mentions with other people. You can’t really lose when you participate in a #s4s agreement. Both parties involved get exposure to each other’s follower base, which will hopefully result in a crossover between them.

28. Share user-generated content.

Sometimes you’ll see incredible content from followers that features your brand. If you’d like to share it on your page, then try asking the user for permission to do so. Most of the time they’ll likely say yes. Putting a spotlight on UGC will motivate others to make content for you, in the hope that you’ll showcase their work too.

29. Cut down on filters.

When Instagram was first introduced, filters were a staple on the platform. However, in recent years, people seem to be using them less and less. Now it’s common for most posts to have no filter at all. So consider using them less, or not at all.

30. Spend extra time on editing.

Even if you don’t use filters, it’s still a wise idea to tidy up pictures before publishing them. You want your content to look the best it possibly can. So if you need to tweak the brightness or contrast levels, or crop the photo just right, then go ahead. It’ll be worth the effort if it results in a more appealing image.

31. Give viewers a peek behind the scenes.

People are always intrigued about what goes on behind the scenes of businesses. Need proof? Check out the countless television shows and web series that cover this topic.

One of the benefits of sharing behind the scenes photos and images is that it humanizes the brand. It shows your audience that there are real people working to make the products that they own.

32. Cross-promote your Instagram on other platforms.

Are you already established on Facebook, Twitter, Snapchat, YouTube, or any other network? Then don’t forget to let your followers on those websites know that you’re on Instagram too. Some of them might be unaware of your account, or never thought to look up if you have one.

33. Approach everything with a plan.

It’s never advised to dive in and improvise on Instagram. In almost every case, having a clear strategy has proven to be a better idea.

Create a list of goals that you hope to achieve, starting with the smallest and most practical ones. Figure out ways to accomplish them, and come up with backup plans if something doesn’t work out. Schedule your posts weeks or months in advance if you can.

Aimlessness is the central reason why so many accounts flounder and fail to see stable growth.

34. Team up with other brands.

Not everything has to be a competition. In fact, brands tend to prosper when they pool their resources and work together.

Perhaps there’s some sort of promotion you can run cooperatively with another brand, like a charity event or fundraiser. Maybe there’s a uniquely visual way that your products connect that would make for a neat campaign. Either way, you’re sure to reach a wider audience than you would alone.

35. Hide unwelcome tagged photos.

The internet is filled with trolls and haters. Anybody who has been on it for longer than a day can tell you that. Instagram isn’t unlike every other website in that regard. You will eventually run into some unsavory users who will try to drag you down and scare away your followers.

One way these types will mess with you is through abusing the tagging system. They might tag your username to some content you wouldn’t want associated with your brand. If this happens, don’t worry. It’s easy to hide these posts so people can’t view them from your profile.

Go to your profile. There should be an icon that looks like a person on a box, somewhere beneath your bio next to the bookmark icon. Tapping it will bring you to Photos of You. From there, tap on the settings icon in the upper right corner. It will give you a scroll-down menu of options, including Hide Photos. Then you can select the photos you want to hide and hit Hide from Profile to confirm.

Additionally, under settings, you can also choose Tagging Options. If you tap Add Manually, then all tagged photos of you will need your approval first.

36. Remove inappropriate comments.

Another thing that could be turning away potential followers are the comments sections on your posts. Nobody wants to join a community that seems hostile and contentious.

You can take care of this problem by deleting the offending messages. Tap the speech bubble beneath the comment, swipe left on it, and then click the trash icon. It’s as simple as that.

Don’t be afraid to curate a comments section when necessary. It’ll turn it into a more inviting place for newcomers.

37. Participate in local events.

The internet isn’t the only place that you can make your Instagram presence know. You can even promote it in your own backyard.

Get involved in your local community. Hold events and gatherings that are exclusive to your area. These can be great opportunities to distribute materials that mention your Instagram account.

38. Share Instagram Stories.

Instagram Stories is a lot like Snapchat, but with more features. It’s been gaining in popularity lately and has surpassed its competitor in terms of users. That’s why it would be a shame not to use it.

The biggest advantage to Stories is that they can be discovered by users other than your follower base. Another upside is their temporary nature, which means you can spend less time fussing over them. Also, you can do live streaming video through Stories.

39. Produce lots of video content.

It wasn’t until last year that Instagram expanded its video capabilities. The maximum video length was expanded from 15 seconds to a full minute. Ever since then, video content has swelled in prevalence on the platform.

While photography is still the most favored medium on Instagram, that shouldn’t dissuade you from making videos. Some brands have found enormous success in making it their primary form of content, such as Red Bull.

40. Include some emojis.

A recent study found that adding emojis in your captions often leads to a higher rate of engagement.

Think of them as colorful splashes of emotion that liven up your writing. Not only do emojis save you character space, but they can also convey tone and ideas.

41. Optimize your profile.

Every part of your profile should be optimized for maximum appeal. This includes your profile picture, name, and bio. Make certain that everything looks good, reads well, and represents the brand.

42. Make sure your account is public.

If your account is private, then nobody will be see your content. Rectify this by going into the settings on your profile and disabling Photos are Private.

43. Invest in Instagram ads.

Instagram offers a variety of advertising options. Your ads can come in the form of photos, videos, or carousels of multiple images. You can also buy ads for Instagram Stories.

44. Review with analytics.

Utilizing an analytics tool can assist you in figuring out what works and what doesn’t. Hootsuite, for instance, can tell you which posts resonate with your audience the most. It can also give you detailed information about your followers.

45. Don’t be pushy about sales.

On Instagram, it’s better to blend in than stand out. Nothing makes you stand out more than being blatantly promotional. Viewers generally don’t like it when brands are overly pushy, as it feels like an intrusion into their casual browsing.

46. Pay attention to trends.

Keep track of the latest trends and styles. Capitalize on them whenever it fits with the brand, so that you can remain fresh and current.

47. Keep an eye on the competition.

Carefully observe your competitors. What are they doing to get followers? What mistakes are they making? Knowing these things can aid you in formulating your Instagram strategies.

48. Use apps to create collages.

A beautiful collage can make for an alluring piece of content. Try using Instagram’s own Layout app to make your own. It’s intuitive, totally free, and available for both iOS and Android.

49. Carefully curate your feed.

Always have a bigger picture in mind. Think about how each post will look alongside each other in your feed. If your page has visual cohesion, it will draw more followers in.

50. Find a niche and fill it.

Some brands try to be everything for everyone. They go for the widest market possible and end up stretching themselves too thin in the process.

Remember that it’s perfectly fine to occupy a specific niche. The audience may be smaller, but they are more enthusiastic. This usually results in greater levels of engagement, especially with groups that feel ignored or underrepresented.

Share:
Reading time: 16 min

The Kardashians make somewhere between $250,000 and $500,000 for a single sponsored Instagram post. Top bloggers can charge anywhere between $5,000 and $25,000 for an Instagram content collaboration. It’s clear that those who have a significant and loyal Instagram following can monetize it.

There are a number of ways to turn Instagram followers into financial success, including becoming an Instagram influencer or micro-influencer, launching a social media consultancy and starting an ecommerce business. Here are 10 proven ways you can build a successful business around Instagram followers.

1. Become an Instagram influencer.

Influencer marketing is becoming increasingly popular among marketers of all stripes. One study found that roughly 95% of marketers who use some form of influencer marketing believe the strategy is effective. That means it is likely that more and more marketers will be in need of Instagram influencers of all kinds.

While it will be difficult to amass millions of followers, even micro-influencers have an important role to play. Micro-influencers with a small number of passionate Instagram followers can successfully work with brands of all sizes to deliver a highly targeted message to prospective customers. Brands like Mercedes, Reebok and KitchenAid use Instagram micro-influencers as part of their social media strategy.

10 Proven Ways to Monetize Your Instagram Following

The software engineer who started the account CoderGirl (above) has built a following of loyal tech enthusiasts. As a result, she has been able to form valuable partnerships with tech-related brands like Vettery.

2. Start a social media marketing consultancy.

Amassing a large Instagram following is no easy task. It requires a deep familiarity with Instagram marketing best practices. Rather than become an influencer yourself, you can help brands craft more effective Instagram marketing strategies by becoming a consultant.

Reaching out to small- or medium-size brands through Instagram direct message or email can be an effective way to get your foot in the door as a social media consultant. Or you can use freelancing platforms like Upwork to connect with businesses actively looking for help with social media marketing. You can also reach out to social media marketing agencies to see if they are looking for contributions from freelancers like you.

3. Launch an ecommerce store.

Instagram marketing has served as a driving force behind the success of a number of popular ecommerce brands. From fashion companies like Brandy Melville to health brands like Women’s Best (below), Instagram is well suited for ecommerce.

10 Proven Ways to Monetize Your Instagram Following

Instagram provides brands with a platform to show off interesting products in a way that is attractive to prospective customers. Furthermore, Instagram has recently released a number of new features, such as the “buy now” advertising button, to help ecommerce stores.

4. Develop a lifestyle brand.

Unlike an ecommerce store, a lifestyle brand usually offers the target audiences a wide variety of products and services catering to those who wish to live a particular type of life. Examples include GORUCK, Burton and Patagonia.

Instagram serves as an ideal medium to launch a lifestyle brand, since the platform provides marketers with an excellent way to showcase activities and products aligned with a particular point of view.

10 Proven Ways to Monetize Your Instagram Following

Take a look at GORUCK’s Instagram profile. The channel showcases GORUCK products, outdoor activities and GORUCK community events as a way of evangelizing a particular way of life that prioritizes physical fitness and social responsibility.

5. Begin a media company.

Rather than selling a product or service, you can use your Instagram audience to launch a media company that sells ad space. Instagram can be used as a channel to distribute new pieces of media content to the target audience.

10 Proven Ways to Monetize Your Instagram Following

Media companies of all sizes, from the New York Times to Vox News (above) use Instagram as a way of sharing important photos, videos and quotes with Instagram users.

6. Become a professional storyteller.

Assuming you already use Instagram to tell compelling stories through images, video or Instagram captions, you can monetize this ability by helping brands to construct compelling narratives.

10 Proven Ways to Monetize Your Instagram Following

Becoming a professional storyteller is a bit different from becoming a social media marketing consultant. A storyteller is usually the person who is developing content on behalf of brands. Take Zach Houghton as an example. While he does use his personal Instagram account to promote various destinations and activities via sponsored posts, he also helps organizations to tell compelling Instagram Stories through his consulting.

7. Charge people for in-depth gated content.

If you have developed an audience of truly dedicated followers, you can always charge them to consume longer-form content. Instagram can then become an effective marketing channel to distribute preview content that encourages your followers to purchase the full piece.

Jimmy Chin used Instagram to do just that. Chin amassed nearly 2 million Instagram followers. He then went on to create the movie Meru, which was essentially a long-form version of the content he frequently posts on Instagram.

8. Go on a professional speaking circuit.

Becoming a professional speaker can be a great way to build a well-regarded personal brand. One recent estimate found that the average professional speaker makes around $6,000 per speech.

Depending on your area of interest, you may be able to market yourself as an industry influencer if you are able to build a large enough Instagram following. Often, event organizers are interested in working with speakers who are able to promote an event to an audience of prospective attendees.

Becoming a professional speaker can also help you to build a larger Instagram following, which can in turn create a cycle of more speaking gigs thanks to a large online presence.

9. Use your following to land a new day job.

Perhaps your Instagram account is something you simply maintain for fun. If that’s the case, it can be used to advance your career by showing your current or future employers that you are regarded as an industry expert. Consider mentioning your Instagram presence (if relevant) the next time you interview for a new position.

10. Survey your audience to develop a new product or service.

The key to developing a successful business is learning the wants and needs of the target audience as quickly as possible. Instagram can provide you with convenient access to prospective customers if used correctly. From there, your Instagram followers can help you to launch a new product or service, and may even become early customers. 

Conclusion

Instagram has already helped celebrities big and small to establish new revenue streams. The platform can help readers like you launch a successful business venture, assuming you are able to build a dedicated following.

From becoming an Instagram influencer or consultant to launching an ecommerce business or media company, once you have a loyal Instagram following a wide variety of monetization options become available.

Share:
Reading time: 5 min
3 Strong Target Areas Brands Can Launch A Successful Social Media Holiday Campaign

UPDATED: October 2020

Hi Brand Managers – and fellow Instagrammers, the Holiday isn’t over yet, you can still pull off a wonderful social media marketing campaign.

There are three commonly used social media campaigns that can help your brand regardless of the stage of your social media marketing presence. Whether you are still building a brand community or are more focused on your social media ROI, you can successfully leverage these common campaigns by focusing on your campaign strategy.

1)  Contests

Contests  are one of the most widely used campaigns out there. They are low maintenance and, with most social platforms, are relatively easy to implement.

Use if:

  • You are more focused on community building.
  • Your timeline is tight.
  • You are able to provide offerings for the winners.

Do:

  • Use rich relevant design to grab the attention of your community and reach out to a new audience.
  • Offer new or favorite products and services to raise more awareness
  • Take advantage of paid advertising. Sweepstakes are counterintuitive and result in less social sharing.

Don’t:

  • Require extensive demographic data.  Consumers tend to have privacy concerns and may not participate.
  • Rely solely on the sharing features of social media to promote your campaign. People purposely tend not to share Sweepstakes to increase their chance of winning.

2)  Charitable Campaigns

Charitable Campaigns are more popular around the holidays and often benefit from the spirit of giving and sharing that people practice this time of the year. These campaigns are great for building customer and brand relationships. In a study reported by “NewMediaandMarketing”,  68% of the consumers cited shared values as the reason of their loyalty towards a brand.

Use if:

  • You are more focused on raising awareness and gaining a loyal community base.

Do:

  • Provide information on your targeted goals and details for the audience you are reaching to.
  • Share the results of the charitable contributions with your audience after the campaign is over. .

Don’t:

  • Require extensive personal information from the contributors.

3)  User Generated Content Competitions

User generated competitions bring the greatest social amplification as they require the user to promote their own content in order to participate and win. These campaigns can be very innovative and often go viral.  Note – these campaigns work best if they are custom made and have a dedicated community manager.

Use if:

  • You are looking for greater social amplifications
  • You have a more extended timeline.
  • You have enough resources to implement and moderate the campaign.

Do:

  • Work on a strong strategy and story for your campaign.
  • Think about stories that involve using your product or services.
  • Consider options that provide content moderation

Don’t:

  • Build the campaign around stories that are not relevant to your product and services just for the hope of going viral. Having the stories center around your products and services can help with your brand promotion and awareness.

Social media is no longer dependent solely on community building.  If you do not start with a strong strategy, it is unlikely that you will get the desired value from any of the aforementioned campaign options. Webtrends not only provides the competitive strategy and implementation solutions for your future campaigns but also provides an award winning analytics solution to measure and optimize your campaigns.

Source: blogs.webtrends.com

Embrace Social.

Share:
Reading time: 2 min

To get customers talking about your company, you need to give them something to talk about. There is nothing more word of mouth worthy than surprising and delighting customers.

Share:
Reading time: 1 min

Using a dataset of more than 2 million link-containing retweets I compared those that contained an “!” and those that did not.

Share:
Reading time: 1 min

Pinterest released its own site analytics so that users can start to better understand the reach of their influence on the popular photo-bookmarking site. The analytics tool will now compete with third-party applications that had already been on the market in the absence of a proprietary tool.

Pinterest analytics measure the number of pins and pinners sharing content from your site, as well as the number of repins and repinners. You can also find the number of impressions, clicks, visitors and reach for those pins. You can then break down the data to specifically see your most recent pins, your most repinned pins and your most clicked pins. The data can be broken down by date range and exported.

The introduction of analytics provides a valuable tool for businesses who have come to see the site as a powerful asset for marketing. You can use the analytics to measure your user engagement and to reach your goals for your site, mostly by determining the type of content that your users most respond to and how. Here’s how you can use these analytics to help grow your business:

Determine the Best Time of Day to Share

Every social media network has its own peak times. With analytics, you can determine what these times are for Pinterest. By knowing the best times to share your pins, you can get more repins, clicks and follows — and, therefore, more exposure for your brand.

Though the analytics won’t tell you times for pins, you can test the data by limiting your new pins to certain periods of the day. You can then track those pins in your analytics to see which ones get more repins and clicks. By reviewing the data, you can then determine the best time to pin based on the ensuing repins and clicks.

Understand the Types of Posts that Go Viral

Every pin on Pinterest leads to a page on a website (or at least it should). When you are creating your pins, you shouldn’t just be sharing interesting images — you should be sharing interesting images that lead to useful and informative articles on your site.

By using the analytics, you can better understand which types of posts go viral: Tutorials, recipes, resource guides, and so on. You can also understand which types of information get the most interest. Your next step is simple: Once you know what kinds of posts go viral, make more of them and then watch your exposure soar.

Get Insights Into Photo v. Video

Photos aren’t the only visuals you can pin. You can also pin a still from a video. By looking through your analytics, you can see which type of post is more popular and gets more clicks, impressions and re-pins. Then, of course, you can start creating more content with the one that gets the most interaction.

Learn How You Can Tweak Your Site Design

If you are using Pinterest to its fullest potential, you are also encouraging users on your site to share your content on Pinterest. You can do this by including “Pin It” buttons at the bottom of your posts, including a call to action on your site, and including a profile badge on your sidebar. There are many other ways that you can promote your presence on the site or to encourage users to share your content.

The analytics can help you to understand which of this tools has been effective. Again, this is something that you will have to test yourself. For example, you can include the “Pin It” button at the bottom of your posts for a week, then switch to a floating sidebar with the “Pin It” button the next week. Look at your Pinterest analytics and see which week generated the most pins and engagement. Make tweaks to your site design as necessary.

Take advantage of the new Pinterest analytics to enhance your engagement on the site so you can get the most exposure for your brand and traffic for your site. Use these tips and explore other uses for the analytics so you can maximize the effectiveness of your marketing campaign.

Share:
Reading time: 3 min

HootSuite, a social media management system for brand management with system’s user interface that takes the form of a dashboard, and supports social network integrations, recently released a white paper titled “8 Tips for Social Business”. Below is an excerpt from the white paper:

Social is now a pivotal point for business transactions. It’s no longer new and is mature beyond the point of being an enjoyable way to pass the time or play games. Social media is, however, young enough that best practices for social business are still being carved out – the standard for enterprise integration of social media has yet to drawn.

The future of business engagement on all levels, whether it be from a sales, HR, customer service or marketing standpoint, is inherently social. It’s where your customers dwell and is now the first language of the next generation of customers and employees alike.

Your business is becoming social, and understanding how is the key to success. This paper outlines the path to success in eight simple steps that you can use to implement and evaluate social within your various teams and departments.

Understanding Social Business

What is social business, exactly? At the simplest level, social business is when any organization engages with an audience either internal or external, maybe both, using one or many social platforms. This principle applies to businesses of all manner, including boutique fashion designers using Twitter to let eager bloggers and shoppers know that next season’s pieces are en route to retail outlets. Or maybe you’re a globally distributed corporation using multiple social platforms to prospect for sales leads, amplify your corporate culture to support HR, and allow teams to collaborate inter-departmentally, across time zones and diverse cultures. Both examples could be described, reasonably, as practicing social business albeit they occupy positions on either end of a spectrum we define as the Social Maturity Model.

Read full report as compiled by HootSuite by downloading the FREE PDF here…

Share:
Reading time: 1 min

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.

Since launching the UK’s first fully-managed Blogging Service in 2005, it’s been interesting to see the fortunes of some firms as compared to their competitors. The early adopters of blog marketing, for example, are way, way ahead of their industry competitors.

Trying to catch up a thought leader is a virtually impossible task, after all. But, some are still unwilling to invest in social media.

There are also those companies getting online and making a hash of it, then claiming social media marketing doesn’t work for them – even though, with the right guidance, their products and services could have successfully been marketed via social media engagement.

The four types of social media marketing failure I see most often are:

We don’t have time

This type of social media marketing failure masks a bigger problem – any business not committing time and energy to marketing its products and services is asking to be taken out of business. Particularly with more companies getting involved in effective social media marketing and blog marketing to drive traffic, increase loyalty and increase sales via social media engagement.

Solution – create dedicated time for consistent social media marketing, or outsource it to a trusted professional consultant.

We’re dipping our toes in

This type of social media marketing failure is common: businesses doing a bit of social media engagement, the odd tweet, a sporadic blog post now and then. Then, three or four months later, they’ll exclaim in a disgruntled fashion that social media didn’t work for them. In the words of Yoda – ‘Do Or Not Do, There Is No Try‘ especially when it comes to social media marketing.

Solution – invest in social media management workshops and social media marketing training, to create effective strategies.

We’re having a go at it

This type of social media marketing failure is common amongst small businesses and solo entrepreneurs. The hapless, untrained, uneducated DIY-ers, jumping onto social media platforms and trying to deliver successful social media engagement without any knowledge, training or professional guidance. Would you ask a trainee Doctor to ‘have a go’ at heart bypass surgery for you?

Solution – same as above, invest in professional consultancy to make sure your social media marketing is achieving results.

We don’t have budget

This type of social media marketing failure is on the increase, and comes from the assumption that social media engagement comes for free. Obviously, as with any other well-planned, strategic, effective marketing activity, it takes time, energy, investment and cold, hard cash. A business not investing in social media marketing is losing customers to competitors online.

Solution – allocate budget to social media marketing and start taking the online revolution seriously, before it’s too late.Source: Social Media Today

Share:
Reading time: 2 min

So you are fresh out of university, NYSC is behind you and the JOB search starts. Or maybe you are looking to change jobs, social media can be useful in finding your first or next job.

Social Media shouldn’t replace your normal Job Searching Strategies but should complement them

Note: Social Media shouldn’t replace your normal Job Searching Strategies but should complement them. The more effort you put in on all fronts, the better.

I am an example of how Social Media can help you find a Job. Right from when I was still in the University I have been working and every job I have had till date has been because of SOCIAL MEDIA and I have worked for some great companies.

How did it happen? It always starts with being spotted on a social media site and someone refers me and I go for an interview and BAM! I get the job. Now for everybody it doesn’t always happen like that. For me I think my blog which I have had since 2003 put me out there, it showed my creativity and highlighted my capabilities and people saw potentials.

I’ve gotten internships, freelance writing jobs, Social Media Marketing Jobs and even my current job all through SOCIAL MEDIA. So yes it is possible!!!!

So how can social Media Help in your Job Search? Here are a few tips

  • Be On It: Make sure you are active on the three main social media platforms that will help your Job Search i.e Facebook, Twitter & Linkedin.  LinkedIn especially.
    •  Linkedin: This site is very popular with employers and recruiters. Think of Linkedin as the facebook for professionals. Keep your Linkedin profile as professional and as up to date as possible.  Some employers will do a LinkedIn search on potential candidates.  Make sure that when employers find you , your profile is up to date and your professional accomplishments are on display.
    • Facebook: With Facebook  it is important to also try and keep your account professional. Facebook also enables you to read up on an organization that particularly interests you, see how they interact with people, learn what’s important to them. Also apps on facebook like Branchout (a professional networking site) can help you expand your career network to include absolutely everyone you know on Facebook. With branchout you can
  • Find out where your friends work, this can come in handy
  • Also you can find connections at top companies (Connect with the people who can get you results)
  • Post jobs to the BranchOut network
  • Post jobs to your Facebook Page

Find out more about Branchout HERE http://branchout.com/about/home

  • Twitter:  This is useful in building relationships, talk about things you know and interests you. Be a thought leader in a particular field. Follow organizations you are interested in, follow the right people- (Influencers, Thought leaders) to name a few. Certain opportunities or chats might spring up that will help you display your knowledge about a certain field, enough for the right people to notice you. Share Job vacancy info you come across with your followers and they’ll return the favour.
  • Do your Research: So you have  clinched an interview with a company. Using Linkedin or google search you can find out who you might be meeting, also  learn about the company through their social media accounts and website. It will  allow you come prepared and will give you an edge over other interviewers. Companies like it when they know you have done your homework, you have been reading up about them. You can also search for past employees who might be able to give insights that will prove useful for your interview. Finding someone can be as easy as tweeting ‘ Please do you know anyone who used to work at so and so company’ who knows you just might get a response and someone who is willing to share some insights with you. Tweet it, put it up on Facebook, send blackberry broadcasts, someone is bound to know someone who works at the company.
  • Keep tabs on Job Search Sites Twitter & Facebook Accounts: An easy way to always be informed about available jobs is to follow the Facebook and Twitter accounts of JOB SEARCH SITES. That way you get real-time information about available jobs and you can apply quickly.

Below are some twitter accounts you should be following and facebook pages you should like

Blogs: Connect with people who share similar interests as you. Blog about your ideas, blog about what you know. What you do and ideas you have that can improve or solve problems in a certain field. Interact with other bloggers, who knows a reader of yours might just be impressed about your insight in a particular field and might know someone who is willing to hire someone with your drive, knowledge and passion. So get blogging.

Share:
Reading time: 4 min

1-999    33.2%

1000-4999   24.9%

5000-9 999    16.7%

10 000-24 999   17.1%

25 000-49 999   11.1%

50 000-99 999   10.8%

100 000-999 999  8.2%

1 000 000+       5.6%

Share:
Reading time: 1 min
Page 1 of 18123410...Last »