Who is a social media influencer?

A social media influencer is a person who has the ability to affect/influence the thinking of others in his network/social community. They range from just normal every folks to companies, celebrities who share relevant content that are of interest to a community.

Before you start a social media campaign, it is important to identify who the Influencers are in your social community as they are very useful in spreading the word about brands, product or services. Influencers usually can use their presence on social network for personal gain or as ambassadors/reps for a brand or company.

So how do you identify INFLUENCERS? Are they the ones with thousands of followers?  The highest number of Facebook friends? The most controversial? Not necessarily.  Here are a few tips on how to identify Social Media Influencers

  • Using Social Influence Measuring Tools(SIMT) : Websites like the popular KLOUT tracks a user’s Twitter, Facebook, Linkedin and Foursquare activity and helps you understand a person’ influence on all platforms. Another SIMT is Peer Index which measures interactions across the web to help you understand individuals impact in social media. Others twitter specific tools include TWEET GRADER, TWITTER COUNTER
  • Quality over Quantity:  Quality of content remains the basis of influence on social media. Influencers truly engage, they have interesting conversations with people in their network, they usually post the funniest, wittiest, most informative things and are really interested in sharing. Popularity on social networks or the amount of followers an individual has matters BUT doesn’t necessarily make them a social media influencer. A lot of people have a huge number of followers but not the ability to prompt engagement and conversations. They have no influence over their followers, they usually have that many followers because  they engage in some silly online antics. Companies are usually swayed by large followership which is normal, if you identify someone with 60,000 followers you would readily choose them over someone with 10,000 followers because you assume they can reach more people. All I am saying is apart from their large network it is important to take other things into consideration. A large followership is not the most important  aspect of being a social media influencer, it is just one of many. A large followership is also useless if you are not able to engage and interact with those in your social community.
  • Will The Real Followers Please Stand Up: Did you know that is possible to buy facebook likes, ,twitter followers and even youtube views? Well now you know. Thankfully for twitter there is a site that helps you find out how many ‘fake’ followers or bots an individual has. A bot is an entity that tweets but is either not a real person or never has anything personal to say. Mechanical, automatic. I stumbled on a site recently http://fakers.statuspeople.com that helps you find out how  many fake/real/ followers an individual has on twitter. If you enlist the help of an influencer who has 50% fake followers it defeats the purpose because messages about your brand are not reaching real people.
  • Look for thought leaders: Thought leaders are individuals in the social community whose tweets get the most retweeted and replied. They are usually seen as leaders in a chosen field (music, politics, film, sports) whenever they speak about a particular issue people tend to take them serious. These individuals as brand ambassadors can be very effective. They are highly respected and have opinions that are greatly valued.  Find an active, subject led influencer.
  • Social Sharers: Social Sharers, these are individuals who have knack for sharing any and every information. They are the go-to person for the latest information on anything ranging from music, entertainment to politics. They are steadily pushing out important information that people need and as such people see them as a valuable part of their network. Social Sharers can also be bloggers, or just individuals who just can’t help but share information on their platforms. They can be very useful in pushing out a message about a brand. They are the ones forever sharing links on whatever social platform you are on, they always seem to be the first to get the information about that topic that is currently HOT. They are sharing stuff on facebook, twitter, blogs, linked in, Google +, youtube. I am sure you have seen one of two people in your network that fit this category.

Celebrities: Certain high profile celebrities can drive immense amounts of buzz with just one share. These celebrities are usually well respected and most times have a likable personality. With celebrities, individuals like the more social, engaging celebs. The celebrities that take the time out to interact with them. Celebrities who are VERY active on social media networks. For example Rihanna, Justin Bieber, Don Jazzy, eLDEE the Don, Banky W, Wizkid, Iceprince and so many others. If one of such celebrities recommends your twitter handle you can be sure that people will definitely follow you and for the next 3 hours the mentions just won’t stop. That is how much social power they have come to have. Celebrities have been known to recommend a thing and in hours its buzzing all over the internet. For example, Take latest internet sensation South Korean Rapper– PSY whose comical video and dance – Gangnam Style has taken over the world. The video had been gaining views in a slow pace but after several celebrities got wind of it, celebrities like Britney Spears, T-Pain, Josh Groban, Robbie Williams, Katy Perry and  tweeted about him the buzz for his funny video went ballistic. He even appeared on the Ellen Degeneres show. With over 500million views since July of this year, he has one of the most viewed videos in YouTube history. Look for the popular celebrities who are very active on social media networks but be sure to also be ready to pay them. It’s not free you know.

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Recently, the campaign about everyone setting up a blog has gotten hotter. Really, not that it’s bad in itself; it’s only that many people get into the blogosphere with dreams of overnight success and an aim to cash out big time without minimal efforts. This was the basis of a one hour plus discussion last Friday between I and one of my clients.

His need was simple, he wants high traffic to his blog; not just that, he wants ad-clicking traffic. He requested that I explain how Google adsense works and also get it working on his site. Then I told him it’s pointless to get adsense working when you barely get less than 10 visitors on your site. The focus shifted to traffic. First things first, you’ll say.

So, I started ‘lecturing’ him about the importance of great unique contents on his blog. After few minutes of explanation, he seems not to get the whole gist of a great content, so I asked him a very simple question – “Why should people visit your website”? That was the killer question. He had no solid answer to that question…revealing the major reason for his failure.

This is one of the major reasons why people fail in the blogosphere. Installing WordPress or any other blogging platform is the simplest part of blogging. The real sh*t lies in churning out unique content on a consistent basis. And for that to happen, the main reason for the blog has to be defined. See it as a value proposition. As simple as the question is, you will be shocked at the number of bloggers that have no answer to it.

As a blogger, no one owes you a single visit to your blog. The acceptance of this fact should push you to do your assignment on how to get constant traffic. As a newbie blogger, about 90% of your traffic will come from organic sources (i.e. search engines etc), it is your duty to retain them. If they visit the first time and see no concrete reason why they should make a repeat visit, you may NEVER have them back. Every hit is another opportunity to win the heart of a wondering visitors, and it can only be won with a value-adding content. People only move to a place where they perceive value. If your blog falls short of that, I’m sorry, you’ll never get it.

At SocialMeep, we are yet to win the kind of traffic we’re aiming but we have watched our average daily traffic increase overtime. We’ve seen how people flood in on certain days based on the type of post(s) we publish. I make bold to say that it all started with a mission – a mission to be the one-stop destination for all things social media. Helping businesses and individuals get the social media advantage in their endeavours. Almost every single visitor I know have testified to the kind of value they get on every visit. Dear blogger, what are your visitors saying about your blog? Pause, ponder and re-strategize.

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Last week on Technology 101, we considered the various importance of owning your own website/blog. As promised last week, we will talk about one of the most popular platforms you can use to create yourblog, Blogger.

“Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com.” – (Wikipedia).

Follow the steps below to get yourself a blogger account:

  • Visit www.blogger.com.
  • Click on Get Started.
  • A form will be displayed, ensure you fill all details appropriately and click on continue

If the form was filled correctly, you will be taken to a page where you’ll need to name your blog and assign a URL. You need to choose a suitable name for your blog. It all depends in what kind of topic you are going to be blogging about. You may also want to use your name or nick name if it is a personal blog. Your URL is simply the address of your blog. The best way I can explain the idea of URL is to compare it with your house. You may name your house “Amazing Grace Villa”(Blog Name), but when people want to visit you, you’ll have to them an address to “Amazing Grace Villa”. At least, you will have tog

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Yesterday, Oma Areh wrote 6 ways to drive sales via social media. Among the 6 great point she gave, I found one to build on – contests. Thanks to Oma for being the angel of the moment 

Your contest sucks if it’s difficult and lacks equal reward in exchange for the efforts of your potential participants

Truly, one of the major ways to boost sales or brand awareness via social media is to launch a contest. We’ve seen several companies do this over and over again both local and international. Among this, we’ve seen the kick-ass contest and we’ve as well seen the poor ones. Your contest sucks if it’s difficult and lacks equal reward in exchange for the efforts of your potential participantsSomewhere in between, we have lessons to learn from both. Fortunately, I’ve ran quite a number of contests for certain brands, so you should listen, shouldn’t you?

Considering a social media contest for your business? Here are few tips for you:

  • Ease of participation: People don’t fancy complexities. They have more complex issues to deal with than your newly launched contest. More people are likely to turn their eyes off a contest if they perceive it very difficult for them to participate in. Put yourself in the position of your customers, will you participate in this type of contest?
  • Ease of Understanding: The second is like unto the first :). Yeah, you may have a cool contest, but if it leaves potential participants with so much questions to ask, failure is likely in view.
  •  Reward: Err, follow this and break the first tip if you like. Though, you aim is to drive sales or increase awareness, you want to ensure you give something exciting in exchange for it. Your contest will suck if participants do not consider the rewards a good exchange for their efforts. State the rewards (prizes) ahead of time. Let them know what’s in for them. A handful of people who participate in contests do so primarily to aim for a big reward. Also, ensure you set realistic reward. Err… you don’t want to announce an airplane as gift, do you? Emm, a certain brand did and we all saw the outcome.
  • Social Media cut beyond borders and transcends boundariesDistribution: You decide up front how you intend to get prizes across to your winners (assumming you’re giving out something ‘handy’). Social Media cut beyond borders and transcends boundaries, therefore, you should decide if your contest is geographically limited before you start. Never assume all participants recide within the geographical boundry of your local city. Social Media cut beyond borders and transcends boundariesIf you have to ship prizes, who bears the cost of shipment? I recommend you state this upfront.

CONCLUSION

It is imperative to put yourself in the shoes of your customers when launching a new contest. What will be your response to this kind of contest? Be sincere and realistic. If you won’t participate, ask yourself why and review immediately. Your potential participants are humans like you and they just might have the same feeling.

Your contest sucks if it’s difficult and lacks equal reward in exchange for the efforts of your potential participants.

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ays ensure you use a tone that sounds more conversational. Articles that are not conversational are most times boring irrespective of the depth of the insight offered.

Be Emotional: If you can get into the emotions of your readers, you have won them to your side. This should reflect in your choice and command of words. My next point provides more help on this.

Use Great Images: As often said “a picture speaks a thousand times louder than words”. Let your pictures help you drive your point home in all your posts. Pictures also help activate the emotional sense of your readers. Images also help keep your readers busy thereby preventing boredom while reading.

Be Brief: Brevity rules the World Wide Web. A handful of online readers have short attention span. So, you want to ensure that you make your point clear in few words. Chances are that your readers are part of the many online readers who scroll down to see how long your write up is. These set of people will only scan through your page or even leave your site completely if they consider your post too long. This is one of the reasons why I love Seth Godin’s blog. He offers depths in few words.

Evolve!

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Why firms should embrace social media recruiting -Expert

FEBRUARY 21, 2013 BY TEMITAYO FAMUTIMI – LEAVE A COMMENT

In this interview, Segun Akiode, a social media recruiting strategist and career coach, tells Temitayo Famutimi, that local firms in Nigeria should take advantage of opportunities inherent in social media recruiting

What is social media recruiting?

In simple terms, it is the effective use of social media and networks by employers to attract, engage with and hire candidates. Social recruiting is a growing trend in human resources today.

It is a relatively new concept which human resource professionals in most parts of the

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Beautiful, just beautiful, this socialmeep.com x lookbookoutlet store amazing soft fabric dress is smooth stretch jersey and is floor length with an extreme thigh slit from mid-upper thigh to the floor. The Lattice lace top, overs a plunge v-neckline giving this dress the most beautiful and enchanting look ever. The lattice lace up dress is a bodycon fit, almost snug to the skin, combined with its long sleeves make this a sure crowd pleaser. Great for clubbing, dinner out and high end parties. This dress is designed for ultimate wear; it’s the new go to dress if you want to make people envious! The best part of this dress is it can be tossed in the machine after you wear it! The material Viscose and Elastane make this a unique fitting dress, showing all the right angles of your body. Glide along as you walk, combined with heels, light jewelry and a clutch to match you will knock everyone out!

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Though still at infancy, social media has suffered from several self proclaimed “expert” in this field. Whether it is articles like “5 things you must do about your social media presence” or “10 guaranteed ways to engage your customers via social media” and all sorts of articles or even books out there – most of these have one thing in common, generalizations. This shouldn’t be an issue, right?

See, social media is not chemical science where you’re sure to get certain results (reaction) everywhere, anywhere, anytime after mixing certain quantities of chemicals together. Nah. Any business that deals with people (not things) cannot be so predicted.

Several rules, do this, don’t do this…blah blah blah. Wrong! I’ve watched certain brands break a handful of those rules and still became successful on social media. I make bold to say that social media is a “game” of doing what works for your brand. For instance, I’ve read several reports that claim that evening tweets are not effective, yet ALL the accounts I oversee to get good results with evening tweets. There are several other rules I have personally broken and I’ve seen the results roll out like magic.

In this context, I’ll like to say that there is no rule on social media, except the ones you make for yourself. Study your audience and ensure you’re engaging them and achieving results. The process can never be pre-defined. Plan your strategies right, if you don’t get the desired results, re-strategize. I bet this is one of the constantly changing faculties of every business.

At the end of the day, do what works for you. For my Nigerian brands, if tweeting humorously in pidgin English gets you more result, go ahead, so long it doesn’t go against your values. Many things work here. Not one thing is guaranteed to work for all. Everyone can only write about what works for them, or at least what they’ve seen work for others. Either ways, it doesn’t mean they will work for you. Just be social.

As Jay bear would say “focus on being social and not how to do social media”

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If you were active online last year, chances are that you must have heard about Beni American University – Africa’s first Hybrid University.

Beni American University is a great example of the kind of advantage social media can give you when you don’t have a fat bank dough (money) to be spent on blind traditional marketing. Till date, Beni is yet to spend a penny on offline ads, not even online ads – to the best of my knowledge. So, how did they manage to do it? What exactly did they do to get such awareness both locally and internationally?

  • Tell your story: One thing evident in Beni’s social strategy was (or is) the fact that they told their story constantly and consistently. They did this via blog posts, Facebook posts and several Twitter posts, intimating their followers and distant admirers on every progress made. The result of this was that the public became a part of their story. This included the founder, Gossy Ukanwoke, himself sharing several “exclusives” via his Twitter handle. To go viral online, understand that you have to be great in digital story telling. Researches have proved that customers feel more associated with businesses that tell their stories. This may be from Google posting pictures of its data centers across the world to other small businesses sharing their business stories. The result cannot be overemphasized. Give your customers (potential/current) something to talk about.
  • Interviews: If you have a great business, why should you run away from interviews? At some point, the founder of Beni American University posted a tweet (informally) asking technology blogs in Nigeria for an opportunity to be interviewed via their platform. Within 2 minutes, a tech blogger, Jesse Oguns (then with Otekbits) picked it up and alerted the Otekbits team. Voila, the interview date was set and did rock. This is just another way to tell your story, but this time, you’re giving your fan base an opportunity to question your actions.
  •  Show, don’t tell: Before launch, Beni organized a beta session for the public. Here’s the catch: if you want to get money out of your customers’ pocket, show and not just tell. This is beyond story telling. It’s actually showing them a real life benefit of your core propositions. It’s the same reason why companies will allow you try their product for 30 days and then ask you to pay afterwards. The result of this can be seen in the next point.
  • Customer story telling: Nothing, I mean nothing, can be as effective as having your customers tell your story on your behalf. Surveys have revealed that customers trust the opinions of a fellow customer who has a direct experience with a product that marketing stunts of businesses. After all, which business will advertise against itself? At every point in your business, ensure your customers are telling your story. Take it a step further by rewarding them for this, if you can. When we took the beta class, I noticed several participants sharing the experience on-the-go. This made their followers eager to know more or even participate themselves (but beta applications were closed). At the end, some participants (like me) took it a step further by writing a blog post about the experience. First, have social sharing buttons across your site so it becomes easy for your visitors to share your story. Second, after delivering a world class service or product, call your customers to action. Let them advertise on your behalf. A tweet from one customer does a lot than dollars spent on ads. You gotta trust me on that.
  • Listening: Get off social media if you’re not ready to listen to your customers. One of the things I noticed Beni did effectively (I think :)) was that they listened to the opinions of the participants of the Beni session. This made them adjust their models. Social media is not a broadcast medium. It’s a two-way channel. While it’s good to ask your customers for feedback, it’s smarter to device ways of listening to them even when they’re not aware of you. Customers communicate freely among themselves; social media has made these conversations easy to track. A Twitter search of your name and related terms may say the day.

I hear Beni has some major projects coming up. I personally can’t wait to get full details.

These are strategies noticed from afar. It will be great to interview the Beni team to get an insider detail of their social strategy soon enough. Let’s hope they see this J

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For the past few years, customer relationship has slowly left the confines of the telephone and the front desk and has made a strong foothold in the social media atmosphere. If you are asking why, it is simple: because that is where the people/the audience/the customers are! Added to that these days, traditional media are all on social media platforms.

WATCH THE TRENDS

If you have any interest in grabbing and sustaining the attention of your customers, make a habit of watching trends. This means of course that you ensure that you are positioned to receive such information. Be hungry for information, watch your competition and other similar individuals or organizations and observe what it is they are doing. If you watch carefully enough, you would notice a pattern and would be able to identify the brands that are successful in social media engagement.

GO WHERE YOUR AUDIENCE/CUSTOMER IS

So you have you been on Facebook for a few years now, then Twitter, now it’s obvious Google+ is getting a lot of attention. What are you waiting for? You’ve been watching the figures; the next step is to get there. For brands, the earlier you are on a social media portal and are able to gain some mastery the better.

You do not want to be like the company that joined Twitter after a customer made a complaint that became a major trend for a long while.

You do not want to be like the company that joined Twitter after a customer made a complaint that became a major trend for a long while. By the time they joined, they had lost the opportunity to have a say in the matter and an incredible amount of goodwill.

BE SOCIAL

It is a social network, you are not just there to be counted, you are there to interact and connect with your fans and followers on a one-on-one basis. This simply means no short detached answers, no rude commentary and one of the most unforgivable sins for a brand to commit on a social network is to be non-committal or act superior to its customers. This was clearly the case with Nigerian airline Arik air that got more than it bargained for by hoping that a customer’s complaint would die away. What followed was a long (by social media standards) drawn out war-of-words which led to a public perception of notoriety of the brand. This means, address customer’s complaints politely and always give feedback. If you are not ready for that, don’t join the train!

BE REGULAR

To connect and engage with your audience via social networks, brands must learn to provide information on a regular basis in such a manner that the audience is expectant of certain information at certain times, this leads to engagement in the long term. If you give tips for instance, you can schedule them for a certain time of the day or on a certain day of the week.

DON’T MARKET ALWAYS

It is difficult to resist selling your brand and products all the time especially if it has started to work. If you want to maintain that connection via social media, you must learn to give out other information and support others. Brands like “Victoria’s Secret” do this by celebrating their models, fans and other issues that revolve around their brand. Their numbers and interactions tell the story; their personal level of interaction is working.

What other ways are there to connect? Feel free to share!

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