This infographic was originally published on Mashable. Facebook, with over 850-million potential candidates and candidate’s friend network as potential referrals, is a goldmine of untapped recruiting opportunities.

So you’ve got a great job that’s waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting. You start to wrestle with the big kahuna, LinkedIn, and you’re also covering niche social media sites for your industry. But you may be ignoring an intensely powerful tool hiding right under your nose — Facebook. The social media mega-site has proven successful for snapping up young professionals, but it can be a great resource for finding talent at any level.

Facebook is a great way to start building a talent community of candidates who are interested in working with your company. In this infographic by HireRabbit, you would see why Facebook recruiting is important and what you can do to build a great community.

According to HireRabbit, 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year. That’s a lot of eyes searching for opportunities, and if your brand is already active on the network, it could be worth engaging power users to recommend applicable candidates.

Take a look at the infographic below to learn more about recruiting on Facebook.

Facebook RECRUITING

WHY IS IT IMPORTANT?

FACEBOOK IS THE SECOND MOST TRAFFICKED WEBSITE IN THE WORLD TRAILING ONLY GOOGLE ACCORDING TO ALEXA.COM

85% OR INTERNET USERS HAVE FACEBOOK ACCOUNTS

HIGH TIME,START BUILDING A FACEBOOK TALENT COMMUNITY NOW.

   ACCOUNTED FOR IN TERMS OF ENGAGEMENT APPROXIMATELY 3 IN EVERY 4 MINUTES SPENT ON SOCIAL NETWORKING SITES AND 1 IN EVERY 7 MINUTES SPENT ONLINE AROUND THE WORLD.

74% OF INTERNET USERS USE FACEBOOK DAILY

PARTICIPATE REGULARLY AND ENGAGE YOUR AUDIENCE.

57% OF INTERNET USERS HAVE MORE THAN 100 FRIENDS ON FACEBOOK.

58% OF FACEBOOK USERS HAVE LIKED A BRAND ON FACEBOOK.

GO VIRAL BY UNLOCKING THE NETWORK OF YOUR BRAND CHAMPIONS.

42% OF PEOPLE HAVE MENTIONED A BRAND IN A FACEBOOK STATUS UPDATE.

41% OF PEOPLE HAVE SHARED A LINK, VIDEO OR STORY ABOUT A BRAND ON FACEBOOK.

PEOPLE WANT TO TALK ABOUT YOU,GIVE THEM A REASON TO.

66% OF FACEBOOK USERS

WHO HAVE LIKED A BRAND HAVE 100+FRIENDS.

84% OF FACEBOOK USERS 

WHO HAVE LIKED A BRAND ARE ACTIVE ON FACEBOOK DAILY.

59% OF FACEBOOK USERS

WHO HAVE LIKED A BRAND HAVE MENTIONED A BRAND IN A STATUS UPDATE.

57% OF FACEBOOK USERS

WHO HAVE LIKEDA BRAND HAVE SHARED A LINK/VIDEO ABOUT A BRAND.

BRAND CHAMPIONS ARE INFLUENTIAL AND BETTER CONNECTED.

TOP 5 BRANDS 

WITH CAREER PAGES ON FACEBOOK.

AS MEASURED BY NUMBER OF ‘LIKES’ A BRAND HAS RECEIVED ON FACEBOOK 01/2012

WHAT A JOB HUNTERS ARE DOING ON FACEBOOK:

84% OF JOB SEEKERS HAVE A FACEBOOK PROFILE

48% OF ALL JOB SEEKERS

(63% OF THOSE WITH A PROFILE)

HAVE DONE AT LEAST ONE SOCIAL JOB HUNTING ACTIVITY ON FACEBOOK IN THE LAST YEAR.

1 IN 5

JOB SEEKERS ADDED PROFESSIONAL INFORMATION TO THEIR FACEBOOK PROFILE IN THE PAST YEAR.

16% OF ALL JOB SEEKERS RECEIVED A JOB REFERRAL FROM A FACEBOOK FRIEND.

56% OF ALL JOB SEEKERS ARE MALE, 64% ARE UNDER THE AGE OF 40,36% EARN MORE THAN $75,000 AND 42% ARE COLLEGE GRADUATES.

HOE TO BE AWESOME ON FACEBOOK:

DESIGN BEAUTIFUL CAREER PAGES,AVOID CLUTTER.

SHARE FRESH & INTERESTING CONTENT TO TICK YOUR AUDIENCE.

LISTEN TO CANDIDATES AND BE RESPONSIVE.

ENGAGE YOUR PROSPECTIVE HIRES THROUGH QUIZ AND CONTESTS.

GIVE INDUSTRY INSIGHTS,POST EMPLOYEE EXPERIENCE.

SCHEDULE UPDATES AND MONITOR RESULTS.

NO SILVER BULLETS, IT’S A LONG TERM INVESTMENT.

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How popular has branded content marketing become this year?

In a recent article, Direct Marketing News reported that 66% of brands and 65% of agencies consider branded content marketing to be very important or most important to their overall marketing efforts.

According to the following infographic, 70% of brands and 77% of agencies have used branded marketing for advertising purposes. Some 32% of brands said an increase in sales was “their preferred method of content marketing measurement,” and some 30% of agencies said brand lift was theirs.

Brands and agencies continue to increase their branded content marketing spend. Some 72% of brands did so in 2013. Meanwhile, 71% of agencies increased their branded content marketing spend.

The numbers will continue to increase: 69% of brands said they will increase their spend in the upcoming year, and 73% of agencies expect clients’ spending to increase this year.

To find out more about brands and agencies’ use of branded content marketing, check out the following infographic:

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As companies grow their social media presences and begin listening and engaging with customers, not just pushing out corporate messages, it is helpful to remember the words of your mom. Social media teams need to engage in ways that echo these pearls of motherly wisdom.

1. Be Polite and Respectful

This should be at the heart of any customer communication, and social media is no different. Some brands adopt a friendly or cheeky tone, but you still need be polite and respect your customers’ views and opinions (even if you don’t agree with them).

2. Speak Clearly

Successful social media efforts support goals that require customers and prospects to take action. Make sure it is clear they know what action they should take to answer their questions or resolve their issues.

3. Be Kind to Others

Social media conversations are shareable, screen-shotable and forever Googleable. If you are rude to your customers and prospects, it will not lead to good things. It can be the short term loss of a customer or a sale or a long term reputation as a company who doesn’t care about their customers, and neither are worth pursuing.

4. If You Don’t Have Something Nice to Say, Don’t Say Anything At All

No matter what you think about your competitors, you should never berate them in social media. Either be cordial to them online, or just be quiet.

5. Pick Up Your Things

Social media can get messy, especially as brands try to participate in real-time marketing with mixed results. New platforms arrive, companies create profiles, only to abandon to them with little interaction. Audit your full social media presence, review your new activities and see what kind of message it presents to customers and prospects.

6. Clear Your Plate

When engaging with customers, make sure you complete every task required. Whether you engage with everyone or just certain posts, be sure team members, or automated tools, are finishing their work on every social media post. This makes later reporting easier.

7. Eat Your Vegetables

Sometimes you have to do things that you might not like, but are good for you. Every company has vocal, unhappy customers. They always existed and now they have a louder voice on social media. Engaging with them on social media may not be desired or helpful, but you need an approach to unresolvable negative experiences and comments.

8. Walk the Dog

I always had to walk the dog. I usually liked it, but sometimes it was a pain that I had to do it every day. Everyone has different responsibilities on the social media team. Some of them are dedicated to individuals, while others rotate. Identify the customer engagement activities that rotate among team members to balance the good and the repetitive activities among everyone.

9. Work and Study Hard

Ongoing training should not be overlooked when engaging with customers and prospects. Even the veterans need a refresher on problem solving, workflow and messaging. Don’t forget to share information about new products, campaigns and companywide goals.

10. Wear Clean Underwear

This advice always seems to relate to a car accident, and the embarrassment and shame everyone would feel if you were discovered on the side of the road with dirty underwear. From a social media perspective, always make sure there is nothing in your customer engagement that can be undermined by some other company position or communication. But, yes, you should listen to your mom and always wear clean underwear too.Source: Salesforce

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With the recent changes in SEO, social signals are an essential component to increasing website traffic and ultimately revenue. Social Media has emerged as a preferred media not only among its user, but in the sight of search engines as well. Social media is great source of customer feedback and it is the most favorable way for businesses to rank at the top of search engine. Social media offers webmasters and SEOs an exceptional opportunity to directly connect with their clientele, building brand loyalty and increasing their online visibility. As compared to traditional ranking factors, this new process contribute highly in the success (or failure) of a business.

How Social Signals are Defined

Social signals are an indication of customers feedbacks that people generate in the form of votes, shares, pins, retweet or views that they place on Google Plus, Pinterest, Twitter, Facebook, LinkedIn or other social media sites.

Social signals also notify your brand reputation among consumers. Having a great reputation among people on social media improves your SERP ranking considerably. Social signals are viewed as trusted “recommendations” by search engines.

Social Shares or Traditional Links

For years, traditional SEO tactics such as keywords, right anchor text links and backlinks play a vital role in determining SERP ranking. However, in the light of recent Google’s updates and new webmaster guidelines, traditional SEO strategies are no longer as helpful as they were previously in getting SERP rankings. Now the more emphasis is on site’s content and people’s feedback which to an extent is determined by social signal. In coming months social signals are going to affect SERP ranking highly.

What actually Social Signals Do?

  • More social signals means more votes.
  • A gaggle of Facebook likes or Twitter re-tweets won’t solely push you to the top of the SERPs, but they will certainly help.
  • Google continuously prefers websites for their social signals. In fact, social signals are always in the top ranking factors.
  • Google uses social to get a better idea of what people talk about and value.
  • Social signals helps in creating more repeat visits and reduces bounce rates as well.
  • Voting, sharing and liking web pages may eventually begin to surpass backlinks. Social signals improve brand band visibility and generate new inbound links and produce a “tag team” effect to achieve higher SERP rankings.

Why Social Signals are going to get bigger in Search Rankings

The first and foremost reason is the increasing use of social media to share information. Also, people now mostly communicate and share information through social media. Thus, social signals are the expected outcome of this communication shift.

Now people tend to visit particular website not because they are ranking high in SERP, but because more people have recommended that website which may include their friends or family either directly or through social signals. Additionally, websites that are socially linked have high conversion rates together with enhanced brand awareness and better brand loyalty. All these contribute highly in getting more positive reviews through social signals.

Social media is rapidly growing at a very fast pace and consumers look to social signals as assured means to avail best products and services. Thus, social signals not only help your website getting high SERP ranking, but also more visits and ultimately revenue.

So what should be your next step?

If your business hasn’t setup a social media presence, it’s the right time to do so. Set up your business accounts and start publishing content concerning your business on social media sites such as Google+, Twitter, Facebook, You Tube, Pinterest, LinkedIn and more.

Try to make your social media profiles more easily accessible online. This is major step in towards successfully making use of social signals to influence the SERPs.

Also, make sure that you integrate social media widgets such as Tweet This, Google’s +1 button and Facebook Like tabs on sites or blogs that you happen to run. Here, the main goal is to acquire as many possible inbound social links pointing back to your websites.

When we talk about social signals, it doesn’t mean that you shift you focus entirely on social media. You require continuing to use content marketing to attract more followers. The main aim of social media is to supercharge content marketing in ways that traditional SEO simply can’t. This is what IDF Digital Marketing Agency is doing for its clients. It listens, startegises and delivers.

Eventually, the best step towards attracting the social signals you look for is to put out high quality content, present your site as ultimate destination and deliver value like no other. In fact, SEO tactics have changed, but the game is still the same. Search engines like Google, Yahoo, Bing, and others prefer a fresh flow of content that’s frequently shared, voted and liked by social media followers.

High authoritative and quality backlinks still remain a dominant force in determining high SERP ranking. More authority and less dubious quantity is the name of the game. However, Google +1s, Pinterest Pins, Facebook Likes and Twitter tweets are foremost indication of a site’s quality profile, which in turn affect your SERP rankings.

Paying attention on how social signals influence your organic search rankings can only help you in the end.

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Have you Googled your name recently? There are tons of information about you that can pass either the right or wrong message. Be careful what you tweet; even deleted posts have a way of popping up. You don’t want to tweet “My Boss is mad” and then your boss sees it. Also the photos and blogs you post, search engines improve on a daily basis.  Make sure that what you find is appropriate for anyone to read. You might be surprised at what’s there.

As a Brand, find out what your consumers are saying about your brand, few weeks back I Googled “MTN”, “Win an Aeroplane”, “Best network”. I found the details to the promo quite alright but a lot of negative comments about the brand which in turn affects the brand’s growth.

Go ahead. Check and as I said before, you might be surprised at what’s there.

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*This post was first published on LinkedIn Today.

This is the first global ranking of CEOs on social media. These CEOs are the pioneers and early adopters. Their impact is prompting other CEOs to rethink whether they should be involved in social media.

How Did We Create The CEO Social Media Ranking?

A few bloggers have created their own “who to follow lists” but these are not based on any ranking methodology. At the moment Klout offers the most well recognized of the metric-based measures, looking at followers and engagement across multiple social networks, but its single “score” out of 100 is mainly quantitatively based and therefore a bit raw.

Our goal was to combine the best of both approaches, taking into account both quantitative and qualitative measures to determine the top 30 CEOs on social media.

We have monitored Twitter, LinkedIn and the blogging activities of all CEOs from the Fortune 500 Global to Silicon Valley. We took into account their Klout score and looked at a range of qualitative measures around who creates true “value-added content”, as determined by users.

Value added was measured in terms of originality and positive impact on the corporate world, their industry, and application to their own company. We favored CEOs who had actively contributed to the leadership agenda. We reduced their score if it was seen as too obviously self-promoting or if we believe they have no direct involvement in social media content. We favored CEOs who had consistently contributed over time.

The top 5 CEOs on Social Media is listed below :-)

#1 CEO is Richard Branson, Founder Virgin Group

#2 CEO is Jeff Weiner, CEO LindkedIn

#3 CEO is Anand Mahindra, Chariman/MD Mahindra & Mahindra

#4 CEO is Eric Schmidt, Executive Chariman Google 

#5 CEO is Marissa Mayer, CEO Yahoo

See the full list of Top 30 CEOs on Social Media here…

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1. Pair Your Social with Ads

Chris Thorne, Vice President of Social Media & Media at EA, the sports game developer, found that content was more effective when coupled with Facebook advertising. They put extra care into creating content that users could “play” with, essentially gamifying their Timeline; then they made the monetary spend to promote it to as many users as possible. The result was more than just extended reach—they increased virality and sales.

2. Your Content Doesn’t Work Everywhere

Morgan Baden, Director of Social Media and Internal Communications for the book publisher Scholastic, shared their failures and successes with Pinterest. Pinterest is a natural social network for this brand, but they found that not all content is created equal. While female users enjoyed sharing book covers and special quote memes from books, photographs for events and other physical spaces didn’t attract the same interest. It seems that content made for collecting does the best on Pinterest, while amateur point-of-view photography is better left on the shelf.

3. Branch Out Beyond Your Brand

Felicia Yukich, Manager of Social Media Worldwide for Four Seasons Hotels and Resorts, discovered the secret to using social media in the hospitality industry. The fundamentals of hospitality – thinking about your guests’ stay in and outside of the hotel – translates well into social media. Therefore, Four Seasons curates content far beyond the hotel brand, such as wedding planning ideas, sight seeing destinations and recreational activities. They get into the minds of their audience and focus on their interests, just like a good concierge would do.

4. Build Social Into Your Product

In keeping with one of the conference themes, Jesse Redniss, Senoir Vice President of Digital at USA Network, noted that social works best when it’s anticipated in the product creation phase. Brands should leverage natural user behavior by building social sharing into products and providing seamless social activity around their brands online. The consensus was that users are going to be social anyway, so why not enable them?

5. There is NO Crisis Plan

Morgan Johnston, Manager of Corporate Communications at Jet Blue, and Paul Fox, Director of Corporate Communications at P&G, talked about addressing crisis as a brand. The short of it is that there is no cure for crisis, but brand openness speaks volumes. P&G invited bloggers to their shop to talk about anything they wanted and write anything they wanted—good or bad—after negative news surfaced around a certain product line. After a dramatic employee exit, Jet Blue posted on their website that they didn’t know any more than anyone else about the situation but were trying to find the answers. These clear and open lines of communication helped bring the correct information to light in the end.

6. Brands Can Talk to Other Brands

Shane Steele, Director of Sales Marketing at Twitter, shared examples of brands talking with each other, which, in turn, created viral content and brand adoration by users. Oreo and AMC had a Twitter exchange about sneaking snacks into theaters, and Taco Bell and Old Spice had an exchange about their “spicy” ingredients. These conversations were both genuine and humorous and left the door open for consumers play along.

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Henry Enebeli Enebeli Henry is an IT specialist with over 5 years experience in providing end to end IT support services for small and medium enterprises. He is a specialist in Design, Set-up, Installation, Configuration & Support in areas such as Networking, IP Telephony, Servers, Network Devices, Web Development, SEO and Digital Marketing. He can be reached on info@nigertime.com

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For many marketers and business owners, regularly producing high-value content is an ongoing challenge. In my experience, some marketers believe that they need to spend a small fortune to create valuable content, and sometimes they do. The challenge then, is how to produce great content on a regular basis without breaking the bank.

Too frequently, there is a community manager who is tasked with creating all of a brand’s content, and they spend hours upon hours on their computer, online, and on social media platforms working on scraping together next month’s content calendar. Despite the sometimes herculean effort that goes into this, it is also a big part of the problem.

For most organizations, the best way to create compelling content has nothing to do with computers, the internet or social media. In fact, most of what makes for amazing social media marketing has nothing to do with social media at all.

So, what can you do to avoid the peaks and valleys of great content and become a more dependable source of value to your consumers?

Well, it’s pretty simple really. Get off your computer, and start looking to the real world for content generating opportunities. Following are a few ideas for where to start:

Prove your brand’s promise

Undoubtedly you have a deep understanding of what your brand means to consumers’ lives and continually work to prove this through everything you do. Create compelling content by documenting, capturing, and finding new and creative ways to prove your brand’s promise. Don’t just talk about it, live it, and showcase that.

Showcase your product or service

While you certainly don’t wan to over do your self-promotion, or try to hard sell your consumers via social media, a key reason why people are attracted to you on social media is because of your product or service. Think about showcasing your product or service, how it is used, who uses it, where it is produced, and on. The key thing here is to show the reality of your product or service, not just rhyme off information from a sell sheet.

Community spotlight

For too many brands a community spotlight means commenting or liking a contribution that one of your consumers made on social media. Consider spotlighting consumers who use your product or service in interesting ways, or who do particularly interesting things themselves that are related to your brand. When you’ve identified these people, reach out to them, meet with them, and find some time to see them in person to learn what they’re up to, and how your brand plays a role in their life. Chances are that others interested in your brand, will be interested in these people as well.

Do something interesting

Have you ever noticed that the most interesting of your friends to follow on social media are those who live interesting lives? The reason for this is that their social media profiles mirror their real lives. The same principles hold true for brands. Find opportunities for your brand to live an interesting life and you’ll be rewarded with numerous opportunities for great content creation. Think about planning an event, making a splash with a new product launch, sponsoring a conference, or holding training sessions, to list a few ideas.

These are just a few thought-starters, but if you find yourself in a content creation rut, shut down your computer and get out there to show your consumers what your brand is all about in the real world.

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It’s April, the second quarter has begun, and spring is here! Springtime isn’t just a great time to put your winter clothes away and clean your a garage. It’s also a great time to review and refresh all of your social media channels, especially if you haven’t reviewed them since after the holidays. Here’s a quick guide:

0. Q1 Assessment / Q2 Goals

Before getting started, take some time to review the first quarter performance of each of your active social media channels. Which networks drove the most traffic and conversions? Which are underperforming? Sit down with your analytics and isolate areas which need improvement, and set new goals for the second quarter. Pay particular attention to content type, voice and frequency.

1. Review Text Descriptions

An often-neglected aspect of corporate social media profiles are the text descriptions or “About Us” sections. When was the last time you updated the written copy here? If it’s looking a little out of date or stale, give it an update that more closely aligns with your latest marketing or customer service messaging. Keep an eye out for references to 2012 (or earlier).

2. Review Graphics

When was the last time you updated your avatars, cover photos or backgrounds? Challenge your graphic designer to put a bright, fresh face on your brand for the spring months.

3. Review Share Buttons

Your Q1 assessment should include an analysis of the performance of social media share buttons on your blog. If they’re underperforming, consider altering their layout and positioning. Take this opportunity to remove buttons that your community doesn’t seem to be using, and test new ones. Amazon recently released a “Send to Kindle” button for those who would rather save an article to read later on their Kindle.

4. Identify Dormant Accounts

Did you perhaps jump on the Pinterest bandwagon without a strategy, and now your boards are looking a little empty? A dormant account can look worse than a complete absence from a social network, so re-evaluate and either shut it down or make an effort to utilize the account.

5. Take Advantage of New Channel Layouts / Features

YouTube, Google+ and Pinterest released significant updates to their layouts in the first quarter of 2013, all of which are available to users today.

  • YouTube: the new YouTube One Channel brings uniformity to all channel layouts, and includes new features like banner images, channel trailers and bulk meta data editing.
  • Google+: enlarged cover photos now dominate Google+ profiles. Be careful not to upgrade until you have an optimized image ready.
  • Pinterest: the new Pinterest layout is mostly superficial, but their free analytics tool allows marketers to measure the performance of their boards and pins.

All three networks should prompt you to upgrade upon login. Don’t hesitate to get started!

6. Help (New) Employees Optimize Their Channels

Employment in the social media age means that everyone is in marketing, even if they’re in services, IT or accounting. Encourage department managers to perform an audit of their employees’ social media accounts, particularly LinkedIn and Twitter. – if, and only if, your corporate culture is conducive to this kind of feedback and oversight.

If they’re a newer employee, make sure they’ve updated their LinkedIn employment status to reflect your company – and make sure that all employees have spelled and formatted your business name correctly, which can drive click-throughs to your business page.

For Twitter, encourage employees to include a link to the corporate website in their bio, and change any mention of the company name to the actual @username (Slingshot SEO vs @SlingshotSEO, for example). If you’re into uniformity, consider also supplying them with official branded background images and cover photos, as well as their official corporate head-shots.

Have your blog contributors set up Google Authorship through their Google+ profiles? Encourage them to add their author pages to their individual Google+ profiles under the “Contributor to” field in the “About” tab.

7. Explore New Networks 

Early adoption is typically rewarded, so take some time to explore new social media tools like Vine or Pheed. If the functionality or user-base of any new network doesn’t quite align with your marketing goals, don’t be afraid to bail. Remember: you don’t need to have a presence on every social network in existence.

Just a few hours of housekeeping can make a huge difference in the visual appeal of your social media profiles, and improve your chances of making a good first impression to new fans and followers.Source: Social Media Today

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