It can never be overstated that people converge on social networking sites with the major aim of building relationship and sharing aspects of their lives and careers for other people to see. For businesses, social media offer opportunities to share content and information. From images, to videos and audio files, there is almost no limit to the information we can share using popular social media sites like Twitter, Facebook, Google plus, Linked in and other pseudo-social sites like Instagram.

Social networking helps build instant virtual communities and creates relationships that are continually renewed after every visit.

Defining and Polishing your brand

The brand is the most important step any individual, group of people or corporate entity must shape and understand before relaying the message. It is defining yourself, what you have to offer and who is in need of whatever services you have on offer. For instance, a lifestyle magazine website would have to define what sort of website it is and the kind of articles, information and everything else it would share on its site.

 Evaluate your content

Now that you have understood you brand and what it is you offer. It is time to take a closer look at your content to determine if it is useful or compelling to the audience you have targeted. It is imperative therefore that the contents of your site appeal to your audience in a way that they would find useful and persuasive enough to bring them back after the first visit. Google analytics is a very useful tool in helping you understand the nature of your content.

Sharpening the message for your audience

Social networks are notorious for their short-term attention span. On Twitter, where the average user  follows about 400 accounts, your tweet is competing with tens, hundreds and possibly thousands of other tweets per minute! This means, you have to grab their attention really fast with the words that strike the right note. You have to perfect the art of the tease that would hook your audience.  Some of the organizations to have perfected the art of the attention grabbing updates are news organizations like CNN, Huffington Post. In Nigeria, this process has been replicated by news organizations including already established print media giants like Thisday, Vanguard and Punch and TV stations like Channels TV who currently enjoy massive traffic to their websites in hundreds of thousands as a direct result of their social media activity.

Schedule for regular updates

It is crucial to schedule your posts, updates or tweets to deliver regularly to your social audience. Scheduling services for social networking sites have become an indispensable tool in getting out information that leads to traffic for your website. Twitter seems to have the largest selection of scheduling applications and tools and include Tweetdeck, Tweetadder and many more. To cover a wider range of social networks, sites like Hootsuite are indispensable because they cove r other social networks like Linked In, Google plus, Facebook and many others.

Be Social/ Interact!

You have to constantly remember, it is a social network and the whole point of being on one is to interact, have relationships, share! Share! Share! This means that posting links, teasers and updates are not enough, you have to be part of the conversation, it is personal, keep it conversational in a way that does not go against your brand.

Use buttons on your website

You should include buttons that direct to your social network account. This way, your readers can follow you instantly and receive regular updates that dire ct them back to your site from your posts or updates.

Email signature

In your email signature, include links to your social network profiles from Facebook, Twitter, Linked in, Google + and any others.  It generally increases your profile and trust-worthiness in the eyes of the receiver that you are constantly available and it is possible to reach you on different relevant portals

What do you think? What other ways can be used to drive social media traffic to a website? Please share!

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Beautiful, just beautiful, this socialmeep.com x lookbookoutlet store amazing soft fabric dress is smooth stretch jersey and is floor length with an extreme thigh slit from mid-upper thigh to the floor. The Lattice lace top, overs a plunge v-neckline giving this dress the most beautiful and enchanting look ever. The lattice lace up dress is a bodycon fit, almost snug to the skin, combined with its long sleeves make this a sure crowd pleaser. Great for clubbing, dinner out and high end parties. This dress is designed for ultimate wear; it’s the new go to dress if you want to make people envious! The best part of this dress is it can be tossed in the machine after you wear it! The material Viscose and Elastane make this a unique fitting dress, showing all the right angles of your body. Glide along as you walk, combined with heels, light jewelry and a clutch to match you will knock everyone out!

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With over a billion people on Facebook, harnessing its power will go a long way toward defining your social recruiting strategy.

Recently, Jerome Ternynck, CEO & Founder of SmartRecruiters presented a webinar titled “Hiring on Facebook” where he highlighted the six pillars of Hiring on Facebook, they are namely:

1. Facebook Profile.  

2. Apply with Facebook.

3. Social Referrals.

4. Facebook Careers Tab.

5. Facebook Ads.

6. Graph Search.

Read below the slides of Hiring on Facebook as presented during the webinar.

Happy reading

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Great as it is, the internet has one dark side among others – anonymity! Today, it is more difficult to know which online personality is real and who is not with thousands of conversations going on each second. This deception is common on twitter with so many people opening parody accounts. As it is, that’s one of the negative side of Social Media we may have to live with. How do I mean?

Someone, somewhere in the corner of his room decides to create another personality other than himself. He calls it the online version of himself. He chooses a name such as Tom Smith. Then he proceeds to create email accounts such as tomsmith@yahoo.com, tomsmith@gmail.com and the likes. Off to Facebook and Twitter he goes. He creates accounts on as much Social Media platform as he has access to. As if that’s not enough, he then creates another personality for another purpose and goes through the same process.

With these accounts, he ensures he uses different tones on each. He can even set different locations for each. And so on, just to hide his real identity. Both good and bad have been through this method. Many have fallen victim of this. At times, people get into deep conversations with a stranger just because he/she has been following them on twitter for over 6 months only to discover that they’ve been talking to a fraudster. The deed has been done. BUT, his good tweets won’t make it easy believe at first sight. You see, “It’s too easy to be and say anything with the anonymity of the internet.”

Here are five quick tips for dealing with anonymity:

  • Always strive to take your friendship beyond the internet. Request for a meet-up somewhere, somehow. He doesn’t show up after few attempts and always gives an excuse for it? Err, you just caught him. Do not take him serious henceforth.
  • If you can’t meet-up offline due to distance, identify someone who has an offline relationship with such person. Ensure it’s someone you’ve met (and not another anonymous account) and trust.
  • You can also request a video chat via Skype. Often may be.
  • Treat confidential as confidential online, recipient notwithstanding.
  • Be smart. Always!

So, should you stop interacting with people you’ve never met? NO! Doing that will defy the whole idea behind the WWW. Just ensure you have bankable proofs before you get deep with anyone over the WWW.

Someone, somewhere in the corner of his room decides to create another personality other than himself. He calls it the online version of himself. He chooses a name such as Tom Smith. Then he proceeds to create email accounts such as tomsmith@yahoo.com, tomsmith@gmail.com and the likes. Off to Facebook and Twitter he goes. He creates accounts on as much Social Media platform as he has access to. As if that’s not enough, he then creates another personality for another purpose and goes through the same process.

With these accounts, he ensures he uses different tones on each. He can even set different locations for each. And so on, just to hide his real identity. Both good and bad have been through this method. Many have fallen victim of this. At times, people get into deep conversations with a stranger just because he/she has been following them on twitter for over 6 months only to discover that they’ve been talking to a fraudster. The deed has been done. BUT, his good tweets won’t make it easy believe at first sight. You see, “It’s too easy to be and say anything with the anonymity of the internet.”

Here are five quick tips for dealing with anonymity:

  • Always strive to take your friendship beyond the internet. Request for a meet-up somewhere, somehow. He doesn’t show up after few attempts and always gives an excuse for it? Err, you just caught him. Do not take him serious henceforth.
  • If you can’t meet-up offline due to distance, identify someone who has an offline relationship with such person. Ensure it’s someone you’ve met (and not another anonymous account) and trust.
  • You can also request a video chat via Skype. Often may be.
  • Treat confidential as confidential online, recipient notwithstanding.
  • Be smart. Always!

So, should you stop interacting with people you’ve never met? NO! Doing that will defy the whole idea behind the WWW. Just ensure you have bankable proofs before you get deep with anyone over the WWW.

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I’m pretty excited about the new look to the Facebook News Feed!

Let’s face it, a big business like Facebook doesn’t make these decisions lightly; without a lot of thought, research, testing and such. Yes, they’ll likely get some flack from this change. Some of us like change more than others. And, hey, that’s what makes the world interesting.

But I happen to like what I’ve seen of the change so far. I’m thinking that the change may be a big improvement for business Pages, most of whom struggle to find interesting content to share that also, at least occasionally, promotes their business and makes it into the Facebook news feed.

Yes, Facebook is a social platform and fans do not want to be barraged non-stop with advertising messages. That said, brands – small and large – use social media to build name recognition, relationships with potential clients and to improve their bottom line. As much as we might like to do it just for fun, few of us can afford to do so.

So how will this change be an improvement for business?

The layout of the news feed provides a variety of options for people to choose to view what they would like to see, one of which is ‘Following’, in other words ‘Pages’.

Why is that good? Here’s why: the ‘Following’ tab will be listed, along with all the other options, in the drop down menu at the top of the page for fans to choose.

The menu (listed below) is one that regular Facebook users are likely to take advantage of when signed in, if they want to view anything other than the default (Facebook ‘Top Stories’ sorted) News Feed:

  • News Feed (the default)
  • Most Recent
  • All Friends
  • Photos
  • Music
  • Following
  • Games
  • Groups
  • See All

When one of the menu items, other than default is chosen, it looks like Facebook will include all posts in that grouping in the order they were posted (no screening).

And chances are, if I’m looking through the list of news feed options available I may be more likely to, at least periodically, check into the ‘Following’ news feed.

The default news feed will continue to be screened by Facebook and only show ‘top stories’, but not the other news feeds, from what I’ve seen so far.

Assuming this is the case, brand Pages are more likely to be seen by those who have ‘liked’ their Pages, because they now have two shots at appearing in their news feed:

  1. Chosen as a ‘Top Story’ by Facebook based on their criteria
  2. In with the crowd, unsorted, on the ‘Following’ Page

Of course, none of this guarantees brands will be more successful with Facebook but it will remove the ability to blame Facebook for not giving us enough exposure in the news feed.

We’ll now have two opportunities to get in front of our audience and it’s up to each brand to do their homework and deliver to their fans what they’re looking for in order to gain a following.

Facebook is touting this new look as:

  • Goodbye Clutter | Hello bright, beautiful stories
  • Bursting With Color | Vibrant new visuals bring your News Feed to life.
  • Fresh Feeds | Get Facebook just how you want it with your choice of feeds.
  • Everywhere You Go | See the same clean look wherever you use Facebook – on mobile, tablet, or web.

From first glance, I think it may be a winner!Source: Social Media Today

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Social recruiting is becoming a better alternative for recruiters/hiring managers in winning the war for talent today. As we all know by now, social recruiting has come of age in recruiting and it is changing the traditional ways of recruiting.

Social media has become a new battleground in the war for talent. Companies that don’t play at all risk being left behind – but who’s leading the pack? This infographic from Recruit Loop has all the answers you desire.

Infographic Takeaways

  1. Facebook has the biggest talent pool, with 1.06 billion active monthly users, whereas Twitter has 500 million and LinkedIn has 200 million.
  2. 89% of recruiters have made a hire through LinkedIn.
  3. Google is the most desirable company to work with in 2013, and has one of the biggest Twitter followings too.
  4. Defence Jobs Australia is the YouTube company career channel with the most amount of views – over 5 million. 

There are other tools available – such as Instagram, Pinterest and Google+ – each with millions of users.

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Today companies are gradually embracing social recruiting in their recruitment efforts by utilizing LinkedIn, Facebook, Twitter and other social networks to advertise job openings and communicate with interested candidates.

While social media is a worthwhile tool for recruiting potential candidates for your organization, it’s easy to make simple mistakes which may cost you and your company time, money and ultimately, the opportunity to reach your top recruit.

Recently, HireRabbitBlog compiled a list of 7 key social recruiting mistakes and why you should avoid them:

#1: Not creating a clear social media recruitment strategy

Social recruiting can create countless opportunities to connect with a vast number of prospective candidates, but your recruiting plan needs to be strong and well-organized before you jump into the game. With so many social media networking sites, it is easy to lose sight of your recruiting goals unless you strategize.

A Twitter account or Facebook page won’t be helpful, for example, if you don’t have time to update or communicate with people. If you don’t have the manpower to cover all bases at one time, you may instead deter top-notch applicants instead of attract.

 #2: Not defining your targeted audience before posting

It is important you first define your targeted audience and determine the most appropriate avenue for your organization. Having a well-defined target market is essential to growing your social presence. Just as it is expensive and inefficient to try and target everyone with traditional advertising, you will have more success in social recruiting if you target a specific niche. To zero in on your targeted channels consider demographics of your targeted candidates, analyze where they spend their time and research the competition.

 #3: Not taking the time to build a relationship

They say most of the online community is not actively looking for a job, so use social media to introduce future contenders to your company. While social networking offers the opportunity to create immediate bonds and social connections, it’s much more rewarding long-term to first build trust. Take the time needed to build your company brand and a rapport so you attract the best employees when the time is right.

#4: Failing to create an attractive social presence for your company

In this social media savvy world, people tend to move on quickly if something doesn’t interest them right away. As a recruiter, it’s important to catch a potential employee’s eye and create an image. Ensure your social media presence has interesting, yet informational pages so visitors don’t just breeze by them. Utilize branding opportunities available on your social pages and give candidates a reason to spend more time with your brand.

#5: Not posting relevant content

Nobody likes spam. Some recruiters make the mistake of sending out generic messages to their entire audience base when in fact this strategy is more likely to frustrate people who otherwise would have been interested in your company. Try to tailor your messages to a group within the same profession and/or job category so potential employees don’t start ignoring your posts or block you. The point is to build lasting networking relationships – not sever them.

#6: Not utilizing social media to reach the next generation

It’s easy as a recruiter to leave out a very important networking base — college students. Young people waiting to enter the job market are probably the most savvy when it comes to social media networking which makes them completely reachable without having to spend money on multiple campus visits.  Social media is a great tool for you to identify, attract, and hire the very best fresh graduates while cutting down on your recruiting cost.

#7: Not taking training and/or guidance

If you don’t feel you know how to recruit effectively using social media, be sure you reach out for help. If formal classes are not available, request sample company messages, profiles and a list of dos and don’ts so you can make the most of social media. In addition, request a list of the organization’s best practices and powerful stories to maintain a good supply of content.*Post culled from HireRabbitBlog

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The official twitter client, TweetDeck, today got updated. According to the official TweetDeck blog, the upgrade cuts across all supported platforms including web, Chrome, Mac and Windows.

This update makes TweetDeck easier to use with design enhancements, personalization options and the addition of several frequently-requested features.

Below are the changes we noticed in the new tweetdeck:

  • New Theme: One of the most noticeable changes in the new TweetDeck is a change in the colour theme. The default black theme has been modified, becoming a little lighter than the previous. Not just, a new theme is now available in the dashboard. The new lighter skin “offers dark text on a light background.” Now, users can “instantly” swap between both themes by clicking on a button located right beside the Tweetdeck logo on the upper left corner. 
  • Font: TweetDeck now allows users customize their font size in the settings pane. This new addition offers merely three options to choose from – Small (13pt), Medium (14pt) or Large (15pt) font sizes.

To get the new TweetDeck, simply re-launch your tweetdeck and you’ll be prompted to update.

What do you think about the new Tweetdeck?

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Best. Statistic. Ever. Makes me feel better about flying, but sorry for those designing banner ads.

They say that a kitten dies every time someone uses a bullet point in a presentation, so I shudder to think what’s going to happen the next time someone clicks on a banner.

Banner ads. The ugly stepchild of online marketing. Just trying to hang out in the top-right corner, minding their own business. They never asked to be overused. They never asked to be animated GIFs. But they certainly didn’t want to be ignored.

Yet, here we are, about to discuss how little action they get, and how they’re being usurped by another form of advertising. Poor little rectangular bastards. 75,000 wasted pixels in an otherwise useful area of your page. Destined to be thrown on the marketing scrap heap, never to be seen again…

Scratch that. Banners aren’t going anywhere. Yes they’re annoying. Yes they are essentially useless. But they’re here to stay, in all their 300x250px glory. They just have to compete with what’re known as ‘Native Ads’, which, as we’ll learn, have some significant advantages.

What’s a native ad? In 197 characters or less.

Native ads are contextual paid ads that appear in your content stream, designed to augment the user experience by providing semantically relevant supporting content, without breaking the flow of information.

But placing ads in content is bad, right?

It certainly is. The typical method for injecting ads is to use interruption marketing tactics to plant banners and text ads directly into the middle of a piece of content, forcing you to look at them in order to experience the whole article. People – me included – despise these ads. They provide no contextual benefit and diminish the value of the content they appear in. You can probably blame Google for this, as most of the bad behavior seems to have been built around the mass adoption of AdSense as an advertising platform.

There’s a reason for the epidemic known as banner blindness. People never liked banners and decided unconsciously to tune them out, focusing instead on the real content on the page. If you infer the same reaction to ads placed inside your content, you can imagine how unpleasant and interrupted the content consumption experience would be.

However, done correctly, ads inside content can be effective. This is where native ads come in.

So how are native ads different?

To extend the definition of native ads a bit. You can think of them as sponsored content designed to “blur the distinction between editorial and advertising in the eyes of the consumer”, according to Pilgrim Advertising. What this means, is that despite the ads being paid for, they are placed more carefully, with a heightened level of knowledge about where and how they are being used. The result is that they appear more like ‘useful supporting content that just happens to be paid for’. Read more about native ads.

The benefits of native ads

The infographic below was created based on a study to compare differences in behavior and perception between native ads and banner ads. Using eye tracking tools and surveys, the following insights were uncovered:

Native ads are more visually engaging: Native ads in the study were looked at 52% more frequently than banner ads.

Native ads drive higher brand lift: They registered a 9% lift for brand affinity and an 18% lift for purchase intent, compared to banner ads.

Native ads are more likely to be shared: 32% of respondents said they would share the ad content with a friend, compared to 19% for banner ads.

Native ads are consumed in the same way as the content they appear in: Consumers actually registered that they looked at the native ads slightly more than the content itself.

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Entrepreneurs and small business owners often ask me how to make their businesses more social. While there are several ways to kick start your social journey, your website is definitely a good place to start. Your website is your first point of call for your customers and potential leads, therefore, if your website is not social enough, chances are that your social results will be limited. Today, we consider 3 ways to make your website more “social-centric”.

  1. Add social sharing buttons: Social sharing buttons are the buttons that allow your visitors share the contents on your website. Without social sharing buttons, it will be difficult for your visitors to share your pages, offers, blog posts etc directly from your website. Truth is your site visitors will mostly likely ignore sharing your pages if they can’t find a button that allows them do it with one click. I recommend placing your social sharing buttons either above each content (page, post etc) or below. You may also place it sideways or use any of the floating sharing buttons available. This depends largely on the overall layout of your website. Just ensure you place it where it can be easily noticed by your visitors.
  2. Social Profiles: These are buttons or widgets that link people to your social media profiles. If your visitors like the content of your website, chances are that they’ll want to go beyond sharing it, they may be interested in following you or liking your Facebook page. So, make it easy for them by having links to your social profiles. As a matter of fact, placing links leading to your profiles may not be enough. I recommend using the like button for Facebook as a widget so people can like your Facebook page directly from your website within a very short time. In the same fashion, instead of just linking to your Twitter profile, get the official Twitter button that allows your visitors follow you directly without leaving your website.
  3. Social Splash page: This is a tricky one and many often discourage it. However, since we installed it on SocialMeep, for instance, our following and likes increased by 50% within  a short time. This is the small dialogue box that pops up once you load a website. Instead of displaying some other messages, install the types that allows first-time visitors like your page, follow you on Twitter etc. This is a fast way to increase your following and likes and it sends a message to your visitors that “hey, we’re on Twitter, Facebook etc, so follow us…”

These are just three ways to make your site a little more social. If you’re hiring a developer, ensure he or she implements these based on the general orientation of the site. **Replace website with blog in case that is what you have. The same tactics apply.

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