Social media management requires faster and more constant action than has ever been required of communication professionals in the past. It also requires us to multi-task within our organizations more than ever before. These are three of the main roles successful social media managers/multi-taskers play.

1. Customer Service Representative

As much as we (communication professionals) don’t like to call our jobs customer service, a large part of representing a brand online involves customer service. Responding to questions, concerns and comments is quite possibly the most important daily task of a social media manager. This role keeps brand community members engaged with you brand because they feel heard and validated. It also helps the brand respond to concerns in the public sphere, allowing community members to see that the company or organization is listening and has a vested intrest in their satisfaction.

How to be a great customer service rep:

  • Keep a list of key contacts throughout your organization, so that you can call on them if you need help respond to a question or concern.
  • Timing is everything when it comes to responding to community members. Respond in a timely fashion to keep constituents satisfied.
  • Remember that some community members may have their first/only contact with your brand or organization through social media, so you want to leave them with a positive experience.

2. Content Creator

The role of content creator is possibly the most widely recognized responsibility of social media managers. For social media managers it’s about telling your brand’s story, with pictures, in 140 characters or less. Social media managers are asked to create and share content across multiple platforms on a daily basis that keeps community members engaged with the brand in a positive way (tired yet?).

How to be a great content creator:

  • Be original! Don’t simply recycle industry news. Find stories that are unique to your brand or organization.
  • Create content that community members want to share. This is the hardest task of a social media manager. Just remember that everyone online is sharing content that enforces their personal brand. Give them content that adds value to their brand (makes them look cool, smart, hip, green, etc.) and they will want to share it.
  • Keep at it! Creating content can be tiring (especially when something you work on for days receives 1 “like”), but keep at it and something will stick. And just think, once you figure out what sticks, it will be that much easier to create interactive content in the future.

3. Brand Expert

The most important role of a social media manager is that of “brand expert.” I believe that you cannot be a successful social media communicator without having expert knowledge of you brand. This goes beyond knowing the dates of upcoming events and memorizing the style guide, to truly understanding the idiosyncrasies of your brand, employees and community members.

For example, at Trinity University (where I manage social media) after talking with people on campus, I learned that mountain laurel blooms on campus in the spring, making the air smell like grape candy (if you haven’t smelled it, you really should). Mountain laurel blooms aren’t huge or ostentatious, and the smell isn’t overwhelmingly noticeable, however they are a part of the Trinity spring experience. After learning this, I posted a picture of mountain laurel blooms with the caption “Spring has sprung at Trinity!” From the outside it might just seem like a nice spring flower picture, but Trinity alumni and current students were very active on the post because to them this was an essential part of being on Trinity’s campus during the spring semester.

 How to be a great brand expert:

  • Learn the idiosyncrasies of your brand and use them to create stories and connect with your community.
  • Become engrossed in your brand. Talk to people, ask questions, attend events, learn all there is to know about your brand.

As social media mangers we wear many other hats, but I believe they usually fall into one of these 3 main categories. Agree? Disagree? Am I forgetting any? Let me know in the comments below.

Reading time: 3 min

Nothing beats an awesome customer service. Nothing. In today’s fast paced world, too many businesses are losing their customers to competitors with better customer support. What makes it more crucial is the fact it only takes a click to lose your customer to a competitor – a soft click.

The social web presents itself as a great tool for customer support. Sadly, this is an aspect often neglected by most businesses. Most get buried in tactics to fans/follower, traffic building and sales and the likes – limiting the use of social media.

If used effectively, social media platforms can serve as, not just a driver of sales, traffic etc, but also an effective tool for customer support. Today, I share 6 tips on using social media as a support tool:

  1. Establishing channels: Your customers have the right to reach you via any platform you have a presence on. It’s rude to tell them “we’re not active on Facebook, please…” Hell No! Why then did you create a Facebook page? Why did you roll out ads to acquire fans? Only to drop unprofessional one-liners when it’s time to respond to the needs of your customers? No! I’ve seen this quite a number of times, and it can be a frustrating experience for customers especially when they don’t know other means of reaching the business, or when all else fails. Facebook launched the message feature for pages for a reason – customer support. The feature can be used to develop a more personal relationship with your audience. Reply them, right there and try as much as possible to get the issue solved. If you don’t and your competitors do, it’ll only take a click to lose that customer.
  2. Reply everyone: Funny that some businesses select the kind of queries they respond to? Who does that? I’ve seen some accidental social media managers ignore the question of a tweep because (s)he has just 10 followers. So, he/she can do little in destroying the image of the business. How unprofessional can it get? When did friend/follower count become a tool of measuring genuineness? It’s important to understand that humans beings are behind every twitter handle, so, ignoring anyone’s question is actually denying a customer his right. It leads to dissatisfaction and you may end up losing that customer.
  3. One statement doesn’t fit all: Your customers hate canned responses. They hate to see you use one statement while responding to all complains. The issue with using one statement for all is that it makes you look plain stupid. Two, your customers get used to it, predict your words, and…third, it eventually makes your handle/page less human. People want conversations about their issues. Before using that one-liner, apologize for the inconveniences caused, then ask for more information about the complain made. Right there. Craft a response that shows you understand the issue reported, not an old fashion sentence, please.
  4. Use emoticons to express feelings: Emoticons were introduced for a reason. Using emoticons in tweets/posts shows an angry customer you care, even if you don’t. For instance, adding a sad emoticon – “:(“, expresses your feeling about the issue. This is simple psychology. Master the use of emoticons. Your audience use it every day, afterall. This is one thing I don’t see most corporate handles doing effectively. Adopt it, top the competition.
  5. Ask questions: Never assume you understand what the problem is. Even if you do, pretend like you don’t know and ask your customer to describe what the issue is. Ask for specifics. For instance, if a site visitor complains about not being able to load your site. Ask for specifics like the type of gadget, browser, etc used. This makes such visitor feel like you’re more interested in solving the issue for him.
  6. Never blank out: There are times when the issues raised by your customers are beyond the immediate control of the man behind the handle. Instead of simply disappearing for hours, it helps to DM or @mention the customer just to let him know his issue is being resolved. If it involves more than one department, let him understand that you have forwarded his complain(s) to the concerned department. Take it a step further by requesting for his email ID so you or the concerned department can mail him once his/her issue has been resolved; or just to keep the relationship going. Just do all you can to create an impression that you’re taking action, even if you’re not. Silence or disappearing is not an option.
  7. Speed is everything: We all want our issues resolved in no time. It’s never a good strategy to keep customer waiting. They almost always want an instant response to the queries. While, you may not be able to respond to all instantly, ensure you it doesn’t take too long. You want to ensure you have proper notifications set up to alert you as well as social listening tools, so no negative experience or query escapes. I recommend 30 – 60 minutes for Twitter and Facebook during working hours (to at least confirm receipt).

The key here is to foster customer delight. I believe every business should exist to create a uniquely awesome experience for all customers. Once you fail in customer support, that awesome experience gets defiled. Need I say more? Over to the comment box :)

Reading time: 4 min

The creative use of social media in your job search will greatly increase the number of job opportunities that you will become aware of.

The Social media rave is gradually becoming a force to recon with, as it is almost becoming a ‘game-changer’, a form of ‘competitive advantage’ of some sort and its influence cut across all sectors from politics, business, careers, job search etc.

Indeed, getting a job in the current harsh job market truly calls for creative steps and strategies. The creative use of social media in your job search will greatly increase the number of job opportunities that you will become aware of. Hence, the need to consider some of these creative ways to get a job using social media.

These creative ways require a unique approach to stand out from the crowd of job seekers in the competitive job search process. Highlighted below are five creative ways to get a job using social media:

1. Start with a Social Media Job Search Strategy: you do not have to be on a social networking site just for the fun of it. You need to have a career goal in mind. I mean, be intentional about using social media to secure a job! Plan a social media strategy that is right for your career goals. Think about the types of organizations you want to work at and the people that work there, build your online networks along this line. Follow the organizations social media accounts and be there when the vacancy ‘breaks’ in the organization.

2. Go ahead to Build an on-line professional profile: almost all recruiters and employers will do a Google or LinkedIn search on potential candidates.  Make sure that when this on-line search is done, they find you!  You need to practically take charge of your personal on-line brand.

3. Make Sure You Have a Professional LinkedIn Profile: for simplicity LinkedIn can be described as ‘Facebook for professionals’. Funny definition right? Yes, its intentional… If you are a professional and you want to be known for what you are good at, then you need a LinkedIn professional profile today.

4. Leverage Social Media Platforms To Expand Your Network: build relationships with organizations and individuals of interest to you and don’t be afraid to reach out through several social media platforms. There continue to be increasing success stories of individuals getting jobs by actively networking on social networking sites.

5. Stay Active on Social Media Networks: the key word to note in your job search using social media is to stay active! It does alot of magic. What is the point of having a twitter account and you have never tweeted before? Also, the all essence of a LinkedIn profile is to network with other professionals. So get ‘busy’ and network yourself on a social networking site to your desired job!

Now you know, go ahead and put them to use. And I hope to connect with you soon :-)

Till next time, we are all work in progress…

Reading time: 2 min

From managing the brands you work with to responding to tweets from your blog, there are tons of “honey do’s” to take care of as a professional blogger–not to mention simply creating your blog content in the first place! When taking care of the day-to-day tasks of blogging, it is tough to remember to take care of some larger housekeeping items that will keep your blog in top shape.

The key to productivity is ensuring that each task you take on is a building block toward the ultimate goal you have for your blog. Depending on the type of content that you create or the focus of your blog, you may think of some different things that will make the biggest impact for your site. That being said, there are some general housekeeping items that every blogger should try to check off their to-do list. Let’s take a look at them!

1. Update Your Media Kit

Like we discussed in our previous post on media kits, it is crucial that you have a media kit if you plan to work with brands. Your media kit shows vital stats about what you can offer a brand such as your pageviews, a description of your audience, your Twitter followers and more.

If you’re working hard (and we know you are) those numbers are likely to change over time. Don’t undersell yourself to brands by reporting old numbers in your media kits! Strut your stuff and always be sure to keep your media kit updated with the latest numbers that show how far your reach has grown.

2. Refresh Your Bio

Like a well-kept media kit, your online bio should constantly be updated. If you’re hustling to make a name for yourself in the blogosphere, you don’t want to miss out on opportunities because you haven’t communicated your successes. Be sure to keep a detailed bio on your “about” page and across all of your social media profiles–that’s the first thing that brands look at when figuring out if they might want to work with you.

3. Update Your Plugins

As creators of a WordPress plugin, you can take it from us: Outdated plugins just aren’t doing you any favors. First, an outdated plugin may not be compatibile with the latest version of WordPress, and that could mean a significant loss of functionality. Second, outdated plugins can pose as a security risk. Some plugins interface with databases in your WordPress website that contain sensitive customer contact and financial information, and an outdated plugin could give a hacker access to any of this information. Third, you may be missing out on some fantastic new features offered in the latest version of a plugin!

When updates for your plugins are available, you’ll see a number appear next to the “Plugins” label in  your WordPress dashboard’s sidebar. To update your plugins, click on the “Plugins” label, then click the link under each plugin that you want to update. That’s it!

4. Freshen Up Old Posts

You likely have some great evergreen content that is continuing to send you traffic over and over again. A post you wrote six months ago could still be a top traffic driver for your blog. But is the content on that post expressing current facts and up-to-date information on the topic? Make sure it is.

First, use Shareaholic Analytics and refer to your top content report to identify a few evergreen posts that sent you traffic in the past month or so. Give them a double-check to ensure that they include the latest information available on the topic. It may even be a topic worth re-visiting with a follow up post that you can link to from the original one if a major update has happened.

5. Fix Broken Links

Though evergreen content can be a great way to grow your blog, maintaining it takes a ton of work. Broken links may slip under the radar because they aren’t appearing in your top posts. Even though the content might be old, think like your readers: there’s nothing more frustrating than going to an old post hoping for a timeless resource, only to find out that the links don’t lead anywhere.

To make sure your links are still working, you can try manually double checking old posts (maybe 5 per day) or if you’re on WordPress, using the Broken Link Checker plugin. Either way, you should always make sure your links are up-to-date so your evergreen posts can be used to grow your blog.

6. Edit Your RSS Reader

(Or whatever else you use to keep track of the blogs you follow.)

The reality is that you need to consume awesome content in order to create awesome content. Oftentimes, content-hungry bloggers with the best intentions fill up their RSS readers with subscriptions to dozens and dozens of blogs – only to find themselves so overwhelmed by the feeds that they don’t keep up with any of the blogs at all.

Edit the number of blogs you subscribe to so that you can focus on the ones that truly teach you something on a regular basis. (And if you haven’t found a blog that does that yet, use Shareaholic Channels to find one that does.)

Think of it this way: Just because you’re unsubscribing right now doesn’t mean you’ll never read that blog again. If someone publishes a post that is truly awesome, it’ll come across your Twitter feed because your network will share it. You won’t miss it.

7. Clean Out Your Idea Bank

Whether you keep a leather moleskin or a note in Evernote for your idea bank, you should regularly organize your blog post ideas. Keeping your thoughts organized will help you when you’re strapped for content–you know that the ideas in your post bank are vetted and ready to go before you sit down to write.

First, go through and delete old post ideas that you’ve already written about–no use keeping them in there if you don’t intend to work on them later. Second, update or delete ideas that you haven’t written yet but need some work before becoming a solid blog post topic. If you are a packrat (like me) and hate to delete anything, just move those idea to another section of your notebook.

8. Tweak Your Sidebar

Your blog’s sidebar is prime real estate–be sure you’re making the most of it. Every month or so, take a look at your sidebar and see how you can improve it. Are you social networks all up-to-date? Are you really getting click throughs on your Twitter stream? Is your blogroll up to date with your newest blogging buddies’ sites? How are the click-through rates of your sidebar ads performing well? Take a look at your analytics to see what’s working and what isn’t in the sidebar. Since the sidebar is always visible to your readers, you want to make sure you’re making the most of it!

Reading time: 5 min

Recruiting top talent has always been a challenge. But with new social recruiting tactics, many companies are turning to online communities and platforms to source candidates quicker and easier.

What is the best advantage social recruiting has over traditional recruiting? HR experts give their views, read them below:

1. Making Human Resources Human Again, Digitally

Social recruiting has a major advantage over traditional recruiting: it’s more human. Compared to the “post a job; wait for hundreds of resumes; let ATS filter through keywords; never get back to anyone” process many use today, social recruiting is a transparent, active approach where only the best candidates are sourced. In addition, recruiters can determine first impressions and cultural fit – even perform a bit of a background check – before approaching the candidate. – Mark Babbitt, YouTern

2. Ability to Connect with Top Talent Now

Social recruiting has made it possible to interact directly with job candidates. These days, the best candidates are easily found online – and recruiters can weed out job seekers who are not a match for the position in a simpler way. Use social media outlets to find recommendations from previous employers can save you time you might have spent contacting references and former employers. – Sudy Bharadwaj, Jackalope Jobs

3. Leads to Better Connections Faster

In the traditional hiring process, it could be several rounds of resume reviews and phone screens before applicants and employers got to really connect on a personal level. Thanks to social media and video interviews, this connection is happening more instantaneously and with less time wasted. Now employers can see if a candidate will be a good match for the company sooner, helping both job seekers and hiring managers save valuable time and resources in the search for the perfect fit. – Josh Tolan, Spark Hire

4. Make Your Job Openings Go ViralThe prime advantage of social recruiting vs. traditional recruiting is that social recruiting allows your job openings to have viral qualities. Viral qualities can include the language of your job description, the visuals you use, engaging or funny videos, and social connectability features. You can’t use any of these tools with traditional recruiting – and why wouldn’t you want to? – Rob Kelly, Ongig

5. Discovering Candidates Who Want to Be Discovered

Companies are increasingly using social recruiting to source candidates for employment, as well as to investigate applicants they are considering hiring. It’s important to be aware of how to use social media to recruit to discover candidates that have positioned themselves to be discovered. Social recruiting allows you to see how the candidate represents themselves and what companies they are connected with. – Elizabeth Moffitt, Christopher Quinn Group

6. Allows Recruiters to Connect With Talent in a More Informal, Engaging Manner

Social recruiting allows talent acquisition professionals to engage with a community of talent in a more informal, engaging manner versus “We’re hiring, you’re great, let’s talk.”  Ultimately, what we’re trying to do is initiate a dialogue and information exchange with people — and social channels are an excellent way for this to happen. – Larry Jacobson, Vistaprint

7. Availability of Relevant Candidate Data

The combination of the quantity and quality of relevant candidate data in social networks is a game changer. Social connections are now mapped out in a way that makes it possible for employers to supercharge the referral process like never before. Employees don’t have to conjure up candidates – social networks can present quality referrals with a single click. – Ziv Eliraz, Zao

Reading time: 2 min

MarkMonitor, a global leader in online brand protection which provides advanced technology and expertise that protects the revenues and reputations of the world’s leading brands, released a white paper titled “How to Preserve brand Health in Social Media”. Below is an excerpt from the white paper:

Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends and breaking news requiring attention. However, even the savviest of organizations may overlook the need to monitor for brand protection related issues, such as brand impersonation, account spoofing or even counterfeit goods.

With a growing focus on social media channels — and growing pressure to deliver measurable results — it’s critical that marketing executives address these risks. Otherwise, they’re at risk of sacrificing hard-earned brand trust and the ability to engage consumers one-on-one. This report explores these issues and offers best practices for protecting your brand in social media channels.

Social Media: The Double-Edged Sword

Digital channels — including social media — are an increasing part of people’s personal and business lives. It’s no wonder that companies are dedicating more branding and marketing resources to these channels.

In particular, social media marketing has taken great leaps in the last few years. Simple “buzz building” has evolved to unleash new opportunities for brands to engage with customers and consumers, deliver customer service and even conduct real-time market research. While some executives have not fully adopted and integrated social media into their overall marketing, others have made it an essential component of their brand-building strategy. However, while they are familiar with the rewards of this channel, not all marketers are aware of the potential pitfalls associated with it.

With every new communication channel comes challenges, and social media is no exception. Just as email spawned spam and phishing, and the Internet bred sites selling knock-offs and promoting fraudulent offers, social media is ripe for exploitation by brand impersonators, counterfeiters and scammers. Consider spoof accounts. These are sometimes created by satirists and others who wish to parody a company for entertainment purposes. However, they can also be created by people intent on damaging a brand or lining their pockets by confusing consumers who associate social media with transparency and trust. Because social media is touted as a way for brands to show their authentic, “human” sides, many consumers take brands’ social media accounts at face value.

In fact, the 2012 Edelman Trust Barometer found that social networking (along with microblogging and content sharing sites) rose most dramatically from the prior year in terms of trusted sources of information about a company. Yet, research by Grant Thornton found that the majority (61%) of companies lack a plan for dealing with fraud or privacy breaches that occur via social media. In fact, many companies underestimate the importance of including a brand protection element within their social media strategy. Even the most robust social media strategy is incomplete without a brand protection component. The ability to identify and, more importantly, take action against brand hijackers, impersonators and others with nefarious intent is critical to ensuring the success of social media initiatives.

Read full report as compiled by MarkMonitor by downloading the FREE PDF here…

Reading time: 2 min

About 3-years ago, I took a conscious decision to take charge of my personal brand both offline and online. And I have kept to just that ever since. Why you may ask? Please read on…

According to Wikipedia, Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. The personal branding concept suggests that success comes from ‘self-packaging’.

Tom Peters confirmed the concept of a personal brand, when he wrote a post titled “The Brand Called You” for FastCompany.Com in August 1997. He went ahead to posit that “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.”

We live in a brand new world of perception! You decide what others and most especially what Google would say about you. How you are perceived as an individual goes to affect your career as well as the type of job you get. Hence, the need to take this post to heart.

In order for you to take charge of your personal brand (both offline and online), take note of the following useful tips:

1. Decide ahead, how your personal brand would be perceived: a brand is all about perception, so is your personal brand. In order to communicate the right personal brand message to others, you have to consciously decide what that message is going to be. Would you like to be seen as a professional in your field of interest or an amateur? You decide…

2. Create both an offline and online version of your personal brand: the next stage is for you to create that personal brand message you have decided to communicate to others. Here, you add a face to your personal brand message. Communicating a professional personal brand require you to have – a professional email address, a professional resume, a professional website/social media accounts etc, the list is not exhaustive because you decide…

3. Endeavour to achieve consistency in your personal brand: for any brand to strive, consistency of the brand message is key. Same holds for your personal brand. For example, your personal online presence needs consistency as well. You can achieve this by choosing a unique ‘brand name’ for most (if not all) of your online account. Your first and your surname is unique enough except yours is a popular name, even with that create a unique brand of your own. It is not news that, I use this step for most of my online presence :-)

Now you have the steps, go ahead and put them to use :-)

Till next time, we are all work in progress…

Reading time: 2 min

As the need for hard-copy CVs are fading off, a LinkedIn professional profile is gradually replacing hard-copy CVs. LinkedIn is becoming a data-rich talent pool for professionals and now is the best time to be on LinkedIn.

LinkedIn is becoming a data-rich talent pool for professionals and now is the best time to be on LinkedIn. While setting up your LinkedIn profile, the first step on the road to success is creating a well-optimized LinkedIn professional profile.

In the first part of the “How To Set-Up A LinkedIn Professional Profile” series, I outlined how to sign-up for your FREE LinkedIn account and I believe you have done so already, If not do so here… Now that your profile is set up, what’s next? Read on to know…

1. LinkedIn Profile Name and Photo: Your LinkedIn profile name will by default be the full name you used to sign-up for your LinkedIn account. But, the profile photo is usually left blank and you would need to upload an appropriate photo. Point of note here is that this is NOT Facebook, so your LinkedIn professional profile MUST have a ‘professional photo’.

To upload a photo on your LinkedIn profile, do the following: Log in to your LinkedIn account and click on ‘Edit Profile’ under the Profile menu option. Then click Edit next to the appropriate areas you want to modify.

For picture upload, you click ‘add a photo’, follow the prompt till ‘save photo’ and ‘save settings’.

Before you click ‘save settings’, you are expected to decided who gets to see your profile photo on LinkedIn. It is advised to click ‘everyone’ since you would need the online visibility that a LinkedIn profile affords you. After this, you are done with your LinkedIn profile photo.

2. LinkedIn Professional Headline: Your LinkedIn professional headline is the line of description that follows under your name on LinkedIn (check the first picture above). Your LinkedIn professional headline is critical as it’s the only customizable personal information people will see of you on LinkedIn and online searches for your name. When you appear in search results for instance, your name, location and headline will be the three visible bits. Your LinkedIn professional headline by default is set to your current job as entered in your work experience. Most times, your current job doesn’t capture you as a professional and you can edit your LinkedIn headline. To do so, do the following: while logged-in to your LinkedIn account, click on ‘Edit Profile’ under the Profile menu option. Then click ‘Edit’ near your name display and you would be taken to a new screen shown below. Edit your ‘professional headline’ and click ‘save changes’.

 3. LinkedIn Public Profile URL: Your LinkedIn public profile URL is more like your LinkedIn personalized domain name for your profile. It will allow your profile to appear as as opposed to the default public url.  LinkedIn gives you the opportunity to customize your public URL. To do so click  on ‘edit’ below the profile name display as illustrated below:

Then click ‘customize your public profile URL’ on the right-hand side of the screen, put your full name written together. If your full name has been taken, you can use your initials and your surname. Finish the process by clicking ‘set custom URL’.

These are the basics part of your LinkedIn professional profile. Other sections of your LinkedIn profile are your work experience, summary, applications etc. In order to help you fill these other sections, think making the online version of your CV.

I believe this post has been useful for you so far. Watch this space in the days ahead for more insights on LinkedIn professional profiles.

Till next time, we are all work in progress…

Reading time: 3 min

In simple terms, Social Recruiting is the effective use of Social Media or Social Networks by employers to attract, source, engage with and hire candidates. It is a relatively new concept which HR professionals in most parts of the world are using to support their recruitment efforts.

At best Social Recruiting is expected to support the recruitment efforts of organizations and not completely replace it. As a result, it is important to understand how to best leverage social media or social networking sites. About 2 weeks ago, I made an introductory post in this regard, if you missed it, read it here…

In order, to make social recruiting a strategic initiative to find and hire new employees, the following best practices must be adhered to for effective result:

1. Start By Setting A Social Recruiting Goal: just like any business initiative, setting a strategy before delving into social media is critical to success. Your goal should consider which social network your target audience (potential employees) are. Setting your goal for using social media to recruit is step one.

2. Endeavour To Master One Social Medium Before Another: Social media can be overwhelming, so aim to master one medium – a LinkedIn profile, a Facebook page, a Twitter account, a blog – before expanding to other platforms.

3. Manage Your Online Reputation: Social media is about word-of-mouth marketing. As an employer, your online profile is useful for you to discuss the unique benefits of working at your company, promote recognition the company has received and publish employee success stories. This would be useful in the attraction of potential employees to know more about you and possibly apply to your organization.

4. Create A User Experience: Social media is about creating an open dialogue and building relationships with others. Create a space where current and potential employees can interact – sharing success stories about working with your organization – and responding to job seekers’ questions.

The most important thing you can do on any social site is to listen to your audience

5. Listen, Learn And Engage: The most important thing you can do on any social site is to listen to your audience (potential employees inclusive) – both what they are saying to you and what they are saying about you. Don’t be afraid to respond: There is no better way to build trust with your community.

This is expected to be a pointer in the right direction of using Social Media to recruit. For more in-depth details, you can contact us for help.

Till next time, we are all work in progress…

Reading time: 2 min

For simplicity LinkedIn can be described as ‘Facebook for professionals’. Funny definition right? Yes, its intentional… If you are a professional and you want to be known for what you are good at, then you need a LinkedIn professional profile today.

Being on LinkedIn gives you the opportunity to access over 175 million professionals who use LinkedIn to exchange information, ideas and opportunities. It also, increases your visibility to recruiters and hiring managers.

As the need for hard-copy CVs are fading off, a professional LinkedIn profile is gradually replacing hard-copy CVs. LinkedIn is becoming a data-rich talent pool for professionals and now is the best time to be on LinkedIn.

In order to make your joining LinkedIn simple, follow the steps highlighted below:

1. Go to to signup for your FREE account: joining LinkedIn is FREE and all you need to do so, are your full name (first name and last name), email and password (minimum of 6 characters).

2. Start by providing a little information about yourself: go ahead to fill where you live, postal code and indicate if employed (with job title and company) or otherwise (any of job seeker or student).

3. Go ahead to confirm your e-mail: LinkedIn would need to confirm your email before your LinkedIn account can be activated. *The email to be used is not necessary a gmail account, as I used one for the sake of this demo.

4. Connect with people you know on LinkedIn: after the email confirmation, LinkedIn would look through your email contacts and find your friends that are already on LinkedIn for you to connect with.

5. Congratulations! You now have a LinkedIn Professional Profile: once you get the notification below on your browser screen, you have created your professional profile and the LinkedIn journey has began. Happy connections…

This is the first part of the “How To Set-Up A LinkedIn Profile” series. Watch this space in the days ahead for more, as we would be exploring LinkedIn professional profiles in deeper details.

Till next time, we are all work in progress…

Reading time: 1 min
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