Few months back, I came across a Social recruiting presentation credited to Bullhorn Reach and I had to share with you all today. Bullhorn Reach is a social recruiting platform that helps recruiters, hiring managers and employees harness social media to find and recruit the best talent.
Getting started with social recruiting can be a challenge but this presentation is going to be a valuable investment of your time as you plan to get started using social recruiting.
Have a great read, till next time we are all work in progress
Social Media Marketing is the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.
According to Alexa.com there are over 6 million Nigerians on Facebook and 5million Nigerian Twitter Users. Going by these stats there really is no reason why you shouldnt be exploring Social Media for your business. Look at it this way. When you go online you check at least one social media network. Whether its Facebook, Twitter, Linked in, Naijapals, 2Go. Whichever one you are addicted to. You always check in when you are online. People love social networking sites..we love to discuss, make friends, network and exchange ideas… now if you have a large following on one of these networks anything you put up will be seen by your friends/followers.
Below are a couple of tips that will be useful to Small Business Owners who hope to leverage Social Media for their business.
Now these are just the basics I haven’t even scratched the surface yet.
Use Inflencers: Who are influencers? These are people who others listen to on Social Media Networks, people whose opinions people take seriously. As such, if a person like this recommends a service people would be more willing to try it out or even find out what it is about. Identify Influencers and offer them incentives to tweet about your product or service. Note: An influencer doesn’t necessarily have to have alot of followers, there are alot of people who have thousands of followers who are not necessarily influencers. Do your research, ask around
Be Persistent: Most businesses think Social Media Marketing is a one-off thing, you know the saying “out of sight is out of mind” also applies to business. If your product/service isn’t buzzing how do you expect people to know its available? Now I am not saying you should spend all your money on Social Media Marketing but you can budget some money every month for Social Media Marketing. As a small business you don’t have that big a budget to do a TV ad, billboards and the likes. The next best thing to get word out about your business is the internet, even the BIG companies know the value of Social Media andinvest in it. For example the discount site dealdey.com used Social Media Marketing for a whole year when they first started off and believe me they are reaping the benefits. Social media is more ROP (Returns on participation) than ROI (Returns on investment) the more you engage people, participate… the more people listen up and want to try it out one day.
Keep it Professional but also Social: Opening a social media account strictly for posting/tweeting about your business, is the easiest way to drive people away and get “unfollowed/unfriended”. You don’t want people to think you are a bot. Tweet at people, chat with them gist about other issues that don’t have to do with your business/brand. Ask questions. Post fun quotes, pictures stuff people will be willing to share. the more they share the more exposure you get. So many things can piss people off on social media networks, but what you should remember is to not impose anything on anyone, give them the chance to choose whether they want to try a thing or click a link…constantly tweeting or tagging people trying to get them to click a link or read a post might get you blocked/unfollowed or muted.
Employ A Competent Social Media Manager: Okay so you have identified some social media influencers to tweet about your business, but that is NOT enough. It is very important to get a dedicated Social Media Manager, whose job it is to engage and interact with the people that make up your network. The Social Media Manager handles your Social Media Accounts, letting people know about your brand, products & Services you offer, always available to answer inquiries and more importantly engaging and interacting and creating relationships with the people in your network. The biggest mistake most small businesses make is not having a Social Media Manager. At the end of the day the good job the influencers might have done will not have any effect because there is no follow up. If you are too busy get someone to handle your social media accounts. You need to monitor what people are saying about your brand/product, business and address it the very moment it comes up, whether good or bad.
It’s not magic: Every company wants tons of followers, but hey guess what, it doesn’t happen overnight. Well unless you are giving out money or gifts or you get some celebrity endorsement. You have to be patient but with time your network will grow.
Ripple Effects: Social media marketing later leads to word of mouth marketing. For example, Someone sees something on a site they frequent every day, maybe about a clothing store. You meet a friend who says they need a shoe or something …and you remember oh yeah “there is this person whose opinion I trust and was advertising this really cool clothing store with affordable stuff, I think I can get a number” and that is how it happens. Slowly but surely your network will grow.
There is still a whole LOT to talk about but this is just the first of many other Social Media Marketing discussions to come.
According to HireRabbit – the new Facebook timeline is here and brands are redesigning their presence to adapt to it. Facebook’s timeline provides a plethora of new features to increase candidate engagement and tell your brand story in a captivating way.
Timeline is the reverse-chronological display of your brand’s history on Facebook. With timeline, Facebook has introduced some optional (and non-optional) features. In this FREE ebook we will cover the different new features that come with timeline and how they can be utilized for recruitment purposes.
Your LinkedIn profile is your professional identity on the web, helping you connect with others and build relationships. Keep your profile up to date so you can get the most out of the world’s largest professional network.
Your profile on LinkedIn has to stand out of the over over 200 million professionals currently on the network. Your visibility would sure help you in your job search as a job seeker or give you access to customers as a business owner.
Often times, I get requests (paid and non-paid) from friends and clients to help review their website or blog and suggest possible improvements etc. Most of the times I have had to do this, I’ve always been disappointed with what I see on the site. In a “social” world we live in today, there are some elements you can’t afford to leave out on your website, be it business or individual. So, today, I thought I should make a quick check-list of few of the most important elements of a blog. Some are essential tools for backend while others are on the frontend (i.e. what the users see)
PS: Your website developer may not remember to add these things as I’ve seen in most cases. Web developers are not social media strategists so they often miss out some of the most important social elements of a site.
Here you go:
Kickasss user interface. Poor design repels. Get this right, please.
Easy Navigation. Make it easy for visitors to get to the inner pages as fast and easy as possible
Links/Icons to your social media profiles. Do I need to tell you this?
Contact information. Good if you can add a contact form here as well
Search box (especially for a blog)
SEO (backend). Too many sites I’ve reviewed ignore this. Yoast’s SEO plugin will be helpful
Subscribe (for posts or periodic newsletters). This should be on your side bar
Analytics (backend or a third party service like Google Analytics). How do you know how well you’re doing if you don’t track your traffic
RSS, especially for blogs
Social sharing tools (Tweet this, like etc). Crucial
These are just few of the important elements of your sites. You don’t want to ignore any of the above. So, before reaching me for another review of your site, go through the check-list above and ensure they’re intact on your website or blog. Of course, I’m still available and open to more in-depth reviews of either your website or your entire social strategy.
What did I miss out in the list? Please, use the comment box
So, you’ve always wanted to own a blog but you’ve been limited by that one reason why many others have refused to start blogging -TIME. Time, Time Time!
Of course, I agree that time constitute a crucial factor in all of our activities. We’re usually too quick to say “Hey, I don’t have time for that”; yet we get involved in several avoidable time-wasting activities daily.What gets prioritised gets done faster. You will always have time for the things you rank high on your list. The best way to have time for blogging is to simply make it a priority. So, let’s see how expert bloggers draft their posts within 15 – 60 minutes. YES, 15 minutes!
THINK ON THE MOVE!
As a blogger, you will need to master the art of thinking over your posts on the move before you get on the keyboard. Here’s the catch, decide on what you want to write on. Think about it while having your bath in the morning (that’s killing two birds with one stone). Think about it as you dress up …and so on. The idea is to keep rehearsing your posts (the introduction, body and end) till you are ready to get your hands on the keyboard. As you keep thinking, you’ll keep forming your opinions and the things you want to make in your post. Try this method and see the magic in it for yourself!
DRAFT ON THE MOVE!
Now, your post is well thought on. This is actually supposed to be done as you think through your post. As a blogger (or writer of any kind), you should hardly move about without a writing pad or a note taking app on your gadget of choice. Remember, the faintest pen is sharper than the sharpest memory. Don’t assume you’ll remember when you get on the keyboard. The idea here is to write down those words that drop in your mind, quotes, possible titles and the likes. This helps you save time while drafting your post.
HIT THE KEYBOARD!
Now, you’re finally ready to draft your post, all you’ll have to do is put your jottings and previous thoughts together in sentences. Just keep writing everything that comes to your mind. This is how many popular bloggers today draft their posts within 15 – 60 minutes. It works like charm.
Recruiting is all about building relationships and finding the right people. Social networks provide a ‘perfect’ meeting point for relationships to be started and built. Hence, Social Recruiting come to the rescue!
Recruiting is all about building relationships and finding the right people. Social networking sites (most especially LinkedIn, Twitter and Facebook) have made the job of recruiting easier.
Social media platforms provide a ready-pool of potential candidates/employees communicating with each other; all recruiters and hiring managers has to do is join the conversation and recruit. On the other side, job-seekers need to use social media platforms to their advantage by enhancing their visibility to recruiters and hiring managers. Its so simple right? So the bigger question to ask is how possible would this be? My answer, please read on…
I believe, you are all familiar with LinkedIn, Facebook and Twitter as social media networks. But most of us may not be aware of how they can be used as a recruiting tool. You would find the quick overview below insightful:
LinkedIn: I usually describe LinkedIn as ‘Facebook for professionals’. Funny definition right? Yes, its intentional so you know how to connect the dot on why join another social network when I have a Facebook account. If you are a professional and you want to be known for what you are good at, then you need a LinkedIn profile today. Being on LinkedIn gives you the opportunity to access over 175 million professionals who use LinkedIn to exchange information, ideas and opportunities. LinkedIn allows recruiters and hiring managers to target passive candidates (those not currently searching for a new position), post jobs, interact through LinkedIn Groups and allows employers to leverage their already-existing personal and professional networks through its platform. Recruiters spend most of their time here sourcing for talents. Why not have a LinkedIn profile so you can be found easily!
Facebook: Facebook is unarguably the world’s largest social networking site today. Few days ago, Facebook users crossed the 1 billion mark! Simply put, Facebook help connect people with friends and others who work, study, and live around them. Facebook is really the definition of social as you can share ‘almost’ everything on it. I know, I don’t need to say much on Facebook as many of you can actually lecture me on Facebook. On Facebook, an employer can have a personal presence and a professional fan page. Recruiting can occur through traditional postings on their company fan page, or through more innovative methods such as using Facebook Ads to target desired candidates. Although Facebook is thought of primarily as a personal networking site, many recruiters and hiring managers are leveraging its wide reach and large audience for influencing potential candidates.
Twitter: Twitter, to many, is a ‘hard-nut to crack’, they just don’t get it. In simple term, twitter ‘forces’ you to learn how to communicate and share insightful ideas in tweets, which are no more than 140 characters. Actually, twitter is the ‘simplest’ of the social networks. Twitter gives recruiters and hiring managers a platform to interact with a variety of candidates through short, personal messages. It also helps them get to know other recruiters and employers and share resources and information with one another. With Twitter’s 140-character messaging, recruiters and employers can promote job openings to their followers and target the message accordingly. Twitter’s hashtags (#), lists, direct messaging (DMs), and search features make it a valuable tool for finding and interacting with candidates.
This is just the beginning of our exploration of the concept of Social Recruiting together. So stay on this space for more in the days ahead.
As many businesses are turning to social recruiting as a strategy, recruiting on Twitter is now a common tactic used by recruiters throughout the world.
Prafull co-founder of HireRabbit says – If you’re new to Twitter or been on it for a while and wonder what will kill your twitter recruiting strategy, think about this: It may be that you’re committing one of the following mistakes. If you are looking to maximize results on twitter, you must diligently avoid the following 5 mistakes:
1. Neglecting your twitter profile
Your Twitter recruiting account should have a profile photo and a completed profile that includes a link to the company career site. Twitter profiles, like tweets (Twitter posts), have a 140 character limit, which eliminates the possibility of posting a lengthy company description. If possible, include a catchy motto or short description of the business that will encourage potential applicants to visit the company’s career site. Filling out all these basic details makes your twitter account look authentic, and helps candidates to find and remember your company.
2. Posting protected tweets
All recruiting tweets should be public. Twitter offers users the option of “protecting” their tweets, which means that they’re only visible to a list of other Twitter users approved by the account holder. This is a crucial mistake. To reach the most potential applicants, make sure that the recruiting profile is on the “public” setting. You may have good reasons to lock your account, but if you want to be that private you might want to reconsider why you have an account on Twitter at the first place.
3. Not interacting with potential applicants
Twitter offers recruiters and applicants the opportunity to interact with one another on a social level. Key elements of a long-term Twitter approach are: be responsive, accessible, and build a community, not just a following. You should involve with the community by replying to mentions, be accessible to candidates during business hours and response to questions/queries candidate might have. Doing this will keep people interested in what you have to say and entice new followers to join in the conversation.
4. Tweeting only about open jobs
Recruiting accounts should be more than just a litany of links to open jobs. Conversing with other Twitter users and posting links to interesting websites or news articles builds goodwill and promotes your company as a multi-dimensional entity. Assign one person to manage the account; this will help you give the profile a uniform tone and personality.
You can also increase the effectiveness of your Twitter profile by sharing a bit of the daily lives at your company. You can regularly upload workplace photos, pictures of events happening at your company, or pretty scenes you saw around your office. These tweets emphasize human face of your company that is approachable and a pleasure to communicate with. This can be accomplished without compromising the company’s privacy, as well.
5. Not tweeting regularly
Letting your social-media business accounts languish may hurt your brand in the long run. If you are not actively tweeting and maintaining your twitter presence, you’re missing opportunities to interact with existing and potential candidates. You don’t have to tweet every day, but if you’re only tweeting once or twice a week (or less) the chances are candidates will miss your tweets and you really won’t interact at all. Plan your content in advance (weekly, bi-weekly, monthly), however be flexible to add in time-sensitive or newsworthy content.
When it comes to your job search, Google Alerts can be a useful ally. What are Google Alerts? They are notifications you get from Google after you have instructed it to monitor the internet for new information about a topic of interest. Using the watchful eye of the world’s largest search engine is much more efficient than conducting your own daily manual searches.
For a job seeker, Google Alerts’ powers are three-fold. You can use it to monitor your online reputation, get notified of new positions that become open, and stay abreast of news from your target companies.
It’s vital to stay on top of things in your search, and Google Alerts can make you look pretty sharp to a prospective employer. This post will show you the basics of how to set alerts up and demonstrate how to use the information to your advantage.
Setting Up A Google Alert
First, to set up your alerts, go to Google Alerts Page... Then, enter the person, company, or job title you want to keep tabs on as the search query.
Modifying The Search Query
Here are a few basic tips for getting the best results: quotations (“) around words will help you to receive information that is more relevant. If you want multiple words as a search phrase, place quotes around the group. For example, to monitor my name, I entered “Segun Akiode.” That way, I don’t get notified every time a “Segun” or “Akiode” appears on the Internet.
To eliminate certain results in your search, use the minus sign. For example, searching for “hospital jobs” might also bring up animal hospitals or veterinary clinics. You may want to use “hospital jobs” –veterinary –animal.
To limit your search only to certain sites, put the word you are searching for, followed by the website, like this: “program management” site:indeed.com. This will only produce results for Indeed.
To eliminate certain websites from the results, use the minus sign, followed by the website, like this: “Segun Akiode” -site:twitter. This will remove Twitter results.
If you aren’t sure which word you want to put into a search, try using an asterisk with a space on each side by the word(s) you do want, like here: “Chief * Officer” jobs Lagos. This will bring up all CEO, CIO, CMO job possibilities in Lagos.
To have more than one possibility, use “OR” in capital letters. “Chief Nursing Officer” jobs (Lagos OR Abuja) will bring up CNO jobs in both cities. The parentheses around the cities helps Google to understand what two words the OR should be applied to.
Search for similar words using the tilde. “~green jobs” might also bring up environmental positions.
With -, ~, and site:, don’t have a space between the symbol and the letter, or the search will not work.
Combine multiple methods of refinement to strengthen your search. “Kristin Johnson” –Kristen –Johnsen (Madison OR Wisconsin) might be my next alert.
Deciding The Result Type
After you decide on your query, you’ll need to determine what sorts of information should be searched (Everything, News, Blogs, Video, Discussions, Book), how often you want to receive alerts, how broad you want the results to be (Everything, Only the Best Results), and where you want alerts sent.
The tips above contained examples of how to keep watch over your personal brand, by setting up alerts for your name, but you might also want to set them up for your company name, associates, or additional brand identifiers.
With the positions you set up alerts for, try different combinations of words and letters, especially with acronyms. For example, search for “IBM” OR “I B M” “CEO” OR “C E O” OR “Chief Executive Officer.” Don’t be afraid to mix things up a bit.
Want to make a good impression at an interview? Set up alerts like these for your target companies:
“Company Name” “quarterly financial”
“Company Name” competition
“Company Name” CEO
“Company Name” “marketing campaign”
“Company Name” (merger OR acquisition)
Knowledge gleaned from this information can give you a lot to run with in an interview. Thoroughly research all the facts surrounding the situation. Then, when you are in your meeting, you can mention something like, “I just read an interesting article about XYZ topic and am aware that your company is considering a move in that direction. I’m curious if you can tell me a bit about that idea.”
You may even be able to develop a project or proposal to present in the interview, demonstrating how you might tackle a relevant problem. You might write a story of an achievement you had relating to the issue. And, you can come up with a series of questions to help close the meeting.
The beauty of learning how to use this technology is that it’s so convenient. Once you set alerts up, they come to you automatically in your inbox or RSS reader. You just set it and forget it – unless you want to make changes to your alerts. You can always go back and refine them, or set up additional searches.
Adults and Teens definitely use Social Media differently, research findings confirms this.
According to a recent study from the Pew Research Center, 81 percent of teens and 72 percent of adults are active on social media. While that’s a sizable audience, the two age groups use each network differently.
Their research found that both groups use Facebook the most – 94 percent of teens and 67 percent of adults. However, adults are Pinning and Instagramming more while teens are more active on Twitter.
The infographic below compiled by independent research firm NextAdvisor has more on how adults and teens use social media differently. Happy reading
HOW WE USE SOCIAL MEDIA
The Pew Research Center recently released a study about how adults use social media, which made us wonder how teens and adults stack up when it comes to social media use. Teenagers today grew up in a digital world,
so it is no surprise that they are pretty savvy when it comes to all things online and technology. Surprisingly, though, when it comes to early adoption of newer social mediums like Pinterest and Instagram, adults seem to
have teens beat, if only slightly. Here’s a breakdown of how both teens and adults use social media.
WHO USES WHICH SOCIAL NETWORK MOST?
ADULTS VS TEENS
Teens seem to dominate the traditional social networks like Facebook and Twitter, while adults use Instagram, Tumblr and Pinterest more than teens.
AGE BREAKDOWN (OF SOCIAL MEDIA USERS)
Source: Pew Research Center studies from August 2013. MAy 2013 and February 2013