To get customers talking about your company, you need to give them something to talk about. There is nothing more word of mouth worthy than surprising and delighting customers.
Using a dataset of more than 2 million link-containing retweets I compared those that contained an “!” and those that did not.
Pinterest released its own site analytics so that users can start to better understand the reach of their influence on the popular photo-bookmarking site. The analytics tool will now compete with third-party applications that had already been on the market in the absence of a proprietary tool.
Pinterest analytics measure the number of pins and pinners sharing content from your site, as well as the number of repins and repinners. You can also find the number of impressions, clicks, visitors and reach for those pins. You can then break down the data to specifically see your most recent pins, your most repinned pins and your most clicked pins. The data can be broken down by date range and exported.
The introduction of analytics provides a valuable tool for businesses who have come to see the site as a powerful asset for marketing. You can use the analytics to measure your user engagement and to reach your goals for your site, mostly by determining the type of content that your users most respond to and how. Here’s how you can use these analytics to help grow your business:
Determine the Best Time of Day to Share
Every social media network has its own peak times. With analytics, you can determine what these times are for Pinterest. By knowing the best times to share your pins, you can get more repins, clicks and follows — and, therefore, more exposure for your brand.
Though the analytics won’t tell you times for pins, you can test the data by limiting your new pins to certain periods of the day. You can then track those pins in your analytics to see which ones get more repins and clicks. By reviewing the data, you can then determine the best time to pin based on the ensuing repins and clicks.
Understand the Types of Posts that Go Viral
Every pin on Pinterest leads to a page on a website (or at least it should). When you are creating your pins, you shouldn’t just be sharing interesting images — you should be sharing interesting images that lead to useful and informative articles on your site.
By using the analytics, you can better understand which types of posts go viral: Tutorials, recipes, resource guides, and so on. You can also understand which types of information get the most interest. Your next step is simple: Once you know what kinds of posts go viral, make more of them and then watch your exposure soar.
Get Insights Into Photo v. Video
Photos aren’t the only visuals you can pin. You can also pin a still from a video. By looking through your analytics, you can see which type of post is more popular and gets more clicks, impressions and re-pins. Then, of course, you can start creating more content with the one that gets the most interaction.
Learn How You Can Tweak Your Site Design
If you are using Pinterest to its fullest potential, you are also encouraging users on your site to share your content on Pinterest. You can do this by including “Pin It” buttons at the bottom of your posts, including a call to action on your site, and including a profile badge on your sidebar. There are many other ways that you can promote your presence on the site or to encourage users to share your content.
The analytics can help you to understand which of this tools has been effective. Again, this is something that you will have to test yourself. For example, you can include the “Pin It” button at the bottom of your posts for a week, then switch to a floating sidebar with the “Pin It” button the next week. Look at your Pinterest analytics and see which week generated the most pins and engagement. Make tweaks to your site design as necessary.
Take advantage of the new Pinterest analytics to enhance your engagement on the site so you can get the most exposure for your brand and traffic for your site. Use these tips and explore other uses for the analytics so you can maximize the effectiveness of your marketing campaign.
HootSuite, a social media management system for brand management with system’s user interface that takes the form of a dashboard, and supports social network integrations, recently released a white paper titled “8 Tips for Social Business”. Below is an excerpt from the white paper:
Social is now a pivotal point for business transactions. It’s no longer new and is mature beyond the point of being an enjoyable way to pass the time or play games. Social media is, however, young enough that best practices for social business are still being carved out – the standard for enterprise integration of social media has yet to drawn.
The future of business engagement on all levels, whether it be from a sales, HR, customer service or marketing standpoint, is inherently social. It’s where your customers dwell and is now the first language of the next generation of customers and employees alike.
Your business is becoming social, and understanding how is the key to success. This paper outlines the path to success in eight simple steps that you can use to implement and evaluate social within your various teams and departments.
Understanding Social Business
What is social business, exactly? At the simplest level, social business is when any organization engages with an audience either internal or external, maybe both, using one or many social platforms. This principle applies to businesses of all manner, including boutique fashion designers using Twitter to let eager bloggers and shoppers know that next season’s pieces are en route to retail outlets. Or maybe you’re a globally distributed corporation using multiple social platforms to prospect for sales leads, amplify your corporate culture to support HR, and allow teams to collaborate inter-departmentally, across time zones and diverse cultures. Both examples could be described, reasonably, as practicing social business albeit they occupy positions on either end of a spectrum we define as the Social Maturity Model.
Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.
Since launching the UK’s first fully-managed Blogging Service in 2005, it’s been interesting to see the fortunes of some firms as compared to their competitors. The early adopters of blog marketing, for example, are way, way ahead of their industry competitors.
Trying to catch up a thought leader is a virtually impossible task, after all. But, some are still unwilling to invest in social media.
There are also those companies getting online and making a hash of it, then claiming social media marketing doesn’t work for them – even though, with the right guidance, their products and services could have successfully been marketed via social media engagement.
The four types of social media marketing failure I see most often are:
We don’t have time
This type of social media marketing failure masks a bigger problem – any business not committing time and energy to marketing its products and services is asking to be taken out of business. Particularly with more companies getting involved in effective social media marketing and blog marketing to drive traffic, increase loyalty and increase sales via social media engagement.
Solution – create dedicated time for consistent social media marketing, or outsource it to a trusted professional consultant.
We’re dipping our toes in
This type of social media marketing failure is common: businesses doing a bit of social media engagement, the odd tweet, a sporadic blog post now and then. Then, three or four months later, they’ll exclaim in a disgruntled fashion that social media didn’t work for them. In the words of Yoda – ‘Do Or Not Do, There Is No Try‘ especially when it comes to social media marketing.
Solution – invest in social media management workshops and social media marketing training, to create effective strategies.
We’re having a go at it
This type of social media marketing failure is common amongst small businesses and solo entrepreneurs. The hapless, untrained, uneducated DIY-ers, jumping onto social media platforms and trying to deliver successful social media engagement without any knowledge, training or professional guidance. Would you ask a trainee Doctor to ‘have a go’ at heart bypass surgery for you?
Solution – same as above, invest in professional consultancy to make sure your social media marketing is achieving results.
We don’t have budget
This type of social media marketing failure is on the increase, and comes from the assumption that social media engagement comes for free. Obviously, as with any other well-planned, strategic, effective marketing activity, it takes time, energy, investment and cold, hard cash. A business not investing in social media marketing is losing customers to competitors online.
Solution – allocate budget to social media marketing and start taking the online revolution seriously, before it’s too late.Source: Social Media Today
So you are fresh out of university, NYSC is behind you and the JOB search starts. Or maybe you are looking to change jobs, social media can be useful in finding your first or next job.
Social Media shouldn’t replace your normal Job Searching Strategies but should complement them
Note: Social Media shouldn’t replace your normal Job Searching Strategies but should complement them. The more effort you put in on all fronts, the better.
I am an example of how Social Media can help you find a Job. Right from when I was still in the University I have been working and every job I have had till date has been because of SOCIAL MEDIA and I have worked for some great companies.
How did it happen? It always starts with being spotted on a social media site and someone refers me and I go for an interview and BAM! I get the job. Now for everybody it doesn’t always happen like that. For me I think my blog which I have had since 2003 put me out there, it showed my creativity and highlighted my capabilities and people saw potentials.
I’ve gotten internships, freelance writing jobs, Social Media Marketing Jobs and even my current job all through SOCIAL MEDIA. So yes it is possible!!!!
So how can social Media Help in your Job Search? Here are a few tips
- Be On It: Make sure you are active on the three main social media platforms that will help your Job Search i.e Facebook, Twitter & Linkedin. LinkedIn especially.
- Linkedin: This site is very popular with employers and recruiters. Think of Linkedin as the facebook for professionals. Keep your Linkedin profile as professional and as up to date as possible. Some employers will do a LinkedIn search on potential candidates. Make sure that when employers find you , your profile is up to date and your professional accomplishments are on display.
- Facebook: With Facebook it is important to also try and keep your account professional. Facebook also enables you to read up on an organization that particularly interests you, see how they interact with people, learn what’s important to them. Also apps on facebook like Branchout (a professional networking site) can help you expand your career network to include absolutely everyone you know on Facebook. With branchout you can
- Find out where your friends work, this can come in handy
- Also you can find connections at top companies (Connect with the people who can get you results)
- Post jobs to the BranchOut network
- Post jobs to your Facebook Page
Find out more about Branchout HERE http://branchout.com/about/home
- Twitter: This is useful in building relationships, talk about things you know and interests you. Be a thought leader in a particular field. Follow organizations you are interested in, follow the right people- (Influencers, Thought leaders) to name a few. Certain opportunities or chats might spring up that will help you display your knowledge about a certain field, enough for the right people to notice you. Share Job vacancy info you come across with your followers and they’ll return the favour.
- Do your Research: So you have clinched an interview with a company. Using Linkedin or google search you can find out who you might be meeting, also learn about the company through their social media accounts and website. It will allow you come prepared and will give you an edge over other interviewers. Companies like it when they know you have done your homework, you have been reading up about them. You can also search for past employees who might be able to give insights that will prove useful for your interview. Finding someone can be as easy as tweeting ‘ Please do you know anyone who used to work at so and so company’ who knows you just might get a response and someone who is willing to share some insights with you. Tweet it, put it up on Facebook, send blackberry broadcasts, someone is bound to know someone who works at the company.
- Keep tabs on Job Search Sites Twitter & Facebook Accounts: An easy way to always be informed about available jobs is to follow the Facebook and Twitter accounts of JOB SEARCH SITES. That way you get real-time information about available jobs and you can apply quickly.
Below are some twitter accounts you should be following and facebook pages you should like
- @gblcareers || http://www.facebook.com/gblcareers
- @ngcareers || http://www.facebook.com/ngcareers
- @Jobbermandotcom || http://www.facebook.com/jobsinngeria
- @nigeriajoblist ||http://www.facebook.com/pages/Joblist-Nigeria/182254457864
- @naijajobslink || http://www.facebook.com/naijajobslink
- @nguardianjobs || http://www.facebook.com/naijaguardianjobs
- @nigeriabestjobs || http://www.facebook.com/nigeriabestjobs
Blogs: Connect with people who share similar interests as you. Blog about your ideas, blog about what you know. What you do and ideas you have that can improve or solve problems in a certain field. Interact with other bloggers, who knows a reader of yours might just be impressed about your insight in a particular field and might know someone who is willing to hire someone with your drive, knowledge and passion. So get blogging.
5000-9 999 16.7%
10 000-24 999 17.1%
25 000-49 999 11.1%
50 000-99 999 10.8%
100 000-999 999 8.2%
1 000 000+ 5.6%
1. You Can….
2. You Can’t…
3. You Can….
4. You can’t
So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always suspected: marketing on Facebook just doesn’t work.
You’re not alone. The following are the 10 top reasons brands fail to tap into the real potential of Facebook. (Hint: zero of them are Facebook’s fault.)
1. Failure to make a great first impression
Most fans won’t ever come back to a brand’s page unless they feel they have good reason to. This is not totally different from how they interact with their friends’ pages, when you think about it. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all.
2. Poor text and visuals
A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans’ interests. Overly long, humdrum copy will fail to capture fans’ attention. Crisp, eye-catching, high-resolution visuals (photos, videos, illustrations) that clearly speak to those things visitors like about the brand in the first place will draw them in for more.
3. Stagnant page content
If fans stop by more than once only to find the same old Facebook page, they might assume the page is outdated — or worse, abandoned. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Keep to a consistent schedule with fresh content and ever-improving offers, and be sure to test what works with your audience.
4. Inconsistent or lazy branding
If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with.
5. Confusing calls to action
Once fans arrive at a brand’s Facebook page, they should have a clear idea of what to do and what’s available to them. Offers and calls-to-action should be prominently displayed, and any associated instructions should be easy to follow. Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines.
6. Too many clicks
People are impatient—and want immediate gratification—especially on Facebook. If you have to use forms to give visitors access to the content they want, they’re likely to click away. Make sure the desired destination can be reached in the fewest amount of clicks possible. Also, if you have to use a form to capture data, keep it short and simple.
7. Mysterious visitors
All fans are not alike – so why treat them all the same? With the right tools, marketers can compile profiles using Facebook data authorized by the user (age, gender, location, name, relationship status, etc.) as well as previous site behaviors to get a better sense of the type of people they’re reaching on Facebook. Those profiles can then be used to present offers, content and/or experiences that are the most effective in attracting fans, “Likes,” website traffic or any other relevant conversion metrics.
8. Preconceived notions
As excited as marketers may get about shiny new objects—especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them. Why not step out of your comfort zone and try to develop specific content based on customer segments? An even crazier idea—consider developing Facebook-specific campaigns rather than repurposing ones created with a different platform in mind.
9. Ineffective plugin use
If Facebook plugins aren’t integrated into the main company website, a great deal of potential traffic—and revenue—is being lost. Plugin tools turn consumers into brand advocates, making it easy to share site information with Facebook friends. Let visitors like or share website pages back to their Facebook profile with one click. Better yet, provide personalized suggestions to your website visitors, based on what other people are sharing as well as their own click behavior.
10. Sticking to stand-alone metrics
Getting just one side of the story isn’t enough. Marketing programs need to be set up so that Facebook stats and user profiles are fully integrated with all other online and offline ecommerce channels’ information to create rich, detailed and fully comprehensive user profiles. Profile reports should be updated on a regular basis, so the most recent user information is always available.
With the proper attention to detail and willingness to dedicate the same energy to Facebook efforts as they do to other initiatives, online marketers will no doubt find that their 1% conversion rate is something they can control—and that it’s not Facebook’s fault their customers aren’t more engaged.by Paul Dunay for Social Media Today
It’s high time businesses look beyond Facebook like and the number of Twitter followers as their primary determinant of success. Social listening in itself is an element of social media that shouldn’t be over looked due to its importance. As it stands, social listening is one of the most important elements of any social media strategy. Social listening helps you in making critical marketing/product decisions. How are your potential customers currently behaving? The Infographic below gives you a clue by highlighting two steps businesses can follow to listen and also act on the information gotten during the listening process.