“By the end of 2013, there will be more mobile devices on earth than people” – quote from a Cisco Visual Networking Index Global Mobile Data Traffic Forecast released earlier this year.
Cisco also predicts that global mobile data traffic will increase 13-fold by 2017, with more than 10 billion mobile-connected devices by then. It also believes mobile network speeds will grow by seven times what it is now.
In the study conducted by London-based Informa Telecoms and Media published inThe Punch of November 2012, Africa was tagged – the world’s fastest growing mobile market.
It stated that the number of Africa’s mobile subscriptions will reach 761 million by end of 2012, would grow to 18 per cent by the end of this year and this number will hit one billion by 2015, making the continent, once again, the fastest growing market in the world.
The continent’s biggest mobile market, Nigeria, with 100 million subscriptions, is set to rise to 169 million. This expansion is pushed on by the continent’s robust economic growth and an increasingly competitive marketplace.
With the seismic shifting of the world population to mobile devices, human resources professionals face a stark choice. They must both adapt to changing conditions and allocate more resources toward recruiting mobile-savvy job seekers or compromise their ability to compete for talent.
Here’s a few quick statistics to give you a clearer picture: 70 per cent of job seekers use mobile devices in their job search; 81 per cent of employees use their personal mobile devices for work; 23 per cent of keyword searches that contain the word “job” come from mobile devices. It is becoming clear that mobile is the new HR frontier and the message is obvious – embrace mobile recruiting in your recruitment and talent acquisition efforts.
According to Wikipedia, “Mobile Recruiting is the act of finding job candidates actively and passively through the use of mobile career pages and internet recruiting strategies through social platforms. Mobile recruiting is a dynamic and growing industry.”
More and more jobseekers (both active and passive) are using mobile platforms and social media for jobs search. So the question is: Is your organisations’ website and career page mobile-optimised?
Your organisation needs to embrace web 2.0 mobile strategies such as mobile search engine optimisation, mobile career pages, and highly targeted mobile recruitment campaigns.
By adopting these strategies, you would improve candidate job search experience and increase rate of success in your recruitment efforts. The sad news is that most companies do not currently have mobile-optimised websites or even any mobile recruiting strategy in place.
According to a recent study by Potential Park, only about 16 per cent of the surveyed organisations had career sites that were ready to be viewed on a mobile device, and another recent statistic suggests that only eight per cent of the Fortune 100 have mobile-optimised career sites.
In Kenya with a 73 per cent mobile phone penetration, mobile phones are the tools of choice by the blue collar informal sector. Products such as M-Kazi, a mass market blue collar recruitment platform, allows a user to build and create a “mini-CV” on any generic 2g phone using basic SMS and USSD technology.
The lack of mobile-ready career sites leaves candidates without a way to search and apply for jobs while on the go or away from a traditional desktop screen, which is increasingly how today’s candidates are accessing the Internet.
Google’s 2013 Multi-Screen World Study suggests that, combined, nearly 50 per cent of our on-screen media interactions happen from a smartphone or tablet, and that between 63-81 per cent of the time, we switch between devices to accomplish tasks such as searching for information, using social networks, or browsing the web.
With mobile job searches doubling each year and 40 per cent of candidates abandoning a non-mobile-optimised application process, human resource departments will be hard-pressed to offer solutions for candidates who will inevitably be discovering, searching, and applying to their companies through mobile devices.
This is the age of mobile recruiting apps.
Till next time, we are all work in progress