So you’ve decided to start your blog (either personal, corporate or one dedicated to a course you believe in, like SocialMeep is dedicated to social media content). As a beginner, I understand that part of your thought is likely to be about what type of pages to have on your new blog. Since quite of a number of beginners ask me this question often, I thought it’s cool to publish this guide.
First, let me set it clear, that the types of pages you’ll have largely depends on the type of blog you run, and the nature of what you (or intend) blog about. However, these are general (or random) must have pages of a blog.
- About Me/Us: How are people supposed to know about the blog or about you if you don’t have an about page. Unless you’re already a celebrity or some pop star, you really want to ensure your blog has an about page. This is about the most important page on your blog. As a beginner, it’s one of the first pages your visitors will click on due to their quest to know you more. People want to know who you are or what the blog is about. Also, there are times when other bloggers want to write about you (or the press et al), your about page is often important for this. Most times, when people write about me, I see them fetch content from my about page, sometimes verbatim. It’s crucial you ensure your about page is well drafted. Remember, it’s all about you or your blog. People are going to take the content serious. It’s like marketing yourself to the entire world. If it’s a personal blog, you want to ensure you have all the necessary details about yourself on this page. Your past achievements, your current projects and many more information you want people to know about you.
- Contact Page: I wonder why I have to tell bloggers to have a contact page in 2013. Any blog worth creating is worth a contact page. There are times I get request to commission some “unknown” bloggers, handle certain projects or even strike partnership with them. This has happened a lot of times recently, and I’m always shocked to find out that there are so many blogs without a contact page. If people find your content useful, the chances of them reaching you are high. There are stuffs they can drop in the comment box, but many more things they can’t that require a personal message. Trust me; those are the stuffs that matter most. I recommend you have a form on your contact page where people can directly send you a message. Ensure the form is linked to an email address you check often. That ensures you don’t miss any message from your fans.
- Advertise with us: This may not be necessary if your blog is not going commercial, or if you do not plan to make money through customized ads. If you do plan to, then having a page dedicated to adverts isn’t a bad idea. To give potential clients an understanding of the type of ads you take, it’s important you list and explain them on this page. The placements areas, the various sizes and the names, the model and all important information should be displayed here. Put up an email address they can mail to receive your rate card. It is not recommended to display your rates on this page. If you’re wondering what a rate card is, it’s the document that contains the type of ads clients can place on your blog along with their corresponding rates and other terms (like duration etc).
- Guest post/write for us: If you plan to feature contributors on your blog, then it’s important to have to page that lures people to this. It’s important to have your guidelines published here , the kind of articles you’re looking forward to and the procedures involves in getting the articles across to you. Spice it up with an email address they can send their articles to or a form to upload it from the site directly.
- Services/Hire Me: Again, this depends on the type of blog you run and also the kind of person you are. Apart from the about page which describes you or your blog, it’s important to also have a page which describes the type of services you offer and how people can hire you.
- Subscribe: Now, it’s not compulsory for this to be a page, but having an independent subscribe page is helpful in some ways. One, you can send people to such page directly for them to subscribe to your list; instead of just telling them visit your site and check the right bar. Yoursite.com/subscribe is cool. There, you display an opt-in form for them to input their name and email address to subscribe to your mailing list. Building a list is crucial; it makes it easier for you to reach a ‘cultured’ audience when it’s necessary to do so. If having a page for this does not tickle your fancy, then it’s important to have the subscribe form on your side bar. Whatever you do, just ensure it’s easy for your readers to subscribe to your blog.
- New here/Getting started: If your blog already has content especially if you have several categories for these contents, then, a getting started page will be helpful to your visitors. For large blogs, first time visitors may be confused about what to do next when they land on your home page. This page educates your visitors on how to navigate your blog. Your new here page should feature the important sections of your blog and why they are important as well as some of the best content you’ve written. It helps your visitors just directly to pages that are most useful to them. Checkout a new here page I created sometimes back for my blog (kinda outdated now, though). This getting started page will also be helpful for you in planning yours.
If you send us a detailed brief of your blog, we’ll be glad to give you a bespoke recommendation on the types of pages (and other necessary stuffs) you need on your blog FREE of charge.