Recruiters have pretty much figured out this Facebook recruiting thing, right? Sadly, that couldn’t be further from the truth. There are a lot of incorrect notions out there, Let’s correct some of the most popular misconceptions –
Myth #1. My business doesn’t need a Facebook fan page: Facebook is quickly becoming your other home page. 40% of the Fortune 100 companies receive more traffic to fan page than website, depicting Facebook as an extremely engaging and scalable way to reach out to your audience. Source – webengage
Myth #2. Facebook Or LinkedIn: use both, Facebook has 5x more registered users than LinkedIn, and these users spent 3x more time on Facebook than all other social networks combined. LinkedIn is a great tool for recruiting senior professionals, but can you really ignore the largest social network of all time for your recruiting needs? Source – comScore
Myth #3. Only Gen Y Candidates are present on Facebook: 65% of Facebook users are 35 or older and the average Facebook user is 40.5 years old. Facebook is most definitely not just for the young hip crowd, more experienced candidates are hanging out there too. Source – pingdom
Are you taking advantage of Facebook recruiting? Share your views in the comment section below
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