In simple terms, Social Recruiting is the effective use of Social Media or Social Networks by employers to attract, source, engage with and hire candidates. It is a relatively new concept which HR professionals in most parts of the world are using to support their recruitment efforts.
At best Social Recruiting is expected to support the recruitment efforts of organizations and not completely replace it. As a result, it is important to understand how to best leverage social media or social networking sites. About 2 weeks ago, I made an introductory post in this regard, if you missed it, read it here…
In order, to make social recruiting a strategic initiative to find and hire new employees, the following best practices must be adhered to for effective result:
1. Start By Setting A Social Recruiting Goal: just like any business initiative, setting a strategy before delving into social media is critical to success. Your goal should consider which social network your target audience (potential employees) are. Setting your goal for using social media to recruit is step one.
2. Endeavour To Master One Social Medium Before Another: Social media can be overwhelming, so aim to master one medium – a LinkedIn profile, a Facebook page, a Twitter account, a blog – before expanding to other platforms.
3. Manage Your Online Reputation: Social media is about word-of-mouth marketing. As an employer, your online profile is useful for you to discuss the unique benefits of working at your company, promote recognition the company has received and publish employee success stories. This would be useful in the attraction of potential employees to know more about you and possibly apply to your organization.
4. Create A User Experience: Social media is about creating an open dialogue and building relationships with others. Create a space where current and potential employees can interact – sharing success stories about working with your organization – and responding to job seekers’ questions.
The most important thing you can do on any social site is to listen to your audience
5. Listen, Learn And Engage: The most important thing you can do on any social site is to listen to your audience (potential employees inclusive) – both what they are saying to you and what they are saying about you. Don’t be afraid to respond: There is no better way to build trust with your community.
This is expected to be a pointer in the right direction of using Social Media to recruit. For more in-depth details, you can contact us for help.
Till next time, we are all work in progress…