Social recruiting is becoming the ‘game-changer’ for recruiters today. Funny how just over a decade ago a recruiters’ most valuable tool in recruiting was the good old-fashioned telephone and a business card rolodex which served as the tangible representation of the recruiter’s network.
Then came the dawn of job boards where hundreds, if not thousands, of applicants could search for job openings and directly submit their resumes to recruiters.
Recruiters now operate in an era where once again relationship and communication have been reinstated as the most vital aspects of properly filling a job opening. Social media platforms including LinkedIn, Twitter, and Facebook is making recruiting much easier.
In 2012, Bullhorn Reach conducted a study on social recruiting activity and conveniently produced a colourful infographic to showcase how recruiters are using (or not using!) the top three social media platforms to engage with potential candidates.
Bullhorn Reach posited that since social recruiting has proven to be a rapidly growing category, they expect increased social engagement from recruiters.
The report evaluated the current social network activity among recruiters and suggests several interesting insights. First, the findings suggests that recruiters are connected to all three social networks, but are using LinkedIn and Twitter much more than Facebook to recruit talent. While they found that LinkedIn is driving the most views and applications per job posted on the “big three” social networks, our analysis shows that Twitter followers are much more likely to apply for a job than connections on LinkedIn or friends on Facebook. Overall, Twitter and Facebook appear to be highly under-utilized networks for recruiting, but we expect that behavior to change.
Read the summary of the report in the infographic below…