Earlier this week on SocialMeep.Com, Titilayo Ama wrote “The Awesomeness Of Business Blogging” and that singular post inspired my writing today’s post. Blogging has lots of benefits for businesses and for an individual’s career, some of which would be explored in this post.
The word “Blog” stands for ‘web log’ and it is a form of an online diary usually focused on particular topics or interests. A blog has no boundaries as you can write about anything you like. The beauty of blogs is that anyone can set one up, so if you have an area of passion or expertise to show case then starting blogging about it.
Are you thinking about starting a blog and wondering how blogging would pay off for your career? Then the following guide would be useful for you:
Blogging can raise your professional profile and impress prospective employers. Bloggers are known to blog about what they are good at, an area of expertise in their field/profession. Before long they become recognized as thought leaders in their field, this in turn impacts on the tendency to be approached by potential employers who may be on a search for their skills/expertise.
Blogging gives your career the desired edge needed to stand you out as an expert in your field. If done well, blogging can be a boon to your career. It can help you build your reputation, increase your expertise, assist you in keeping up with what’s going on in your industry, and give you a place to showcase your knowledge. And if you are blogging about your field, you will build credibility as someone who, at a minimum, has an intense interest in and passion for the field. Before long, you would become the ‘go-to-man’ in your field!
Blogging would help you have access to more experts in your field. Blogging can also make you part of a fairly select community of colleagues/fellow experts – people who will trade ideas with you, help you network, and serve as a sounding board. This can enhance your ability to have access to career opportunity that exist in your field and give you competitive advantage.
Blogging come with no cost at all. You can start blogging for FREE now. To start a blog is free, all you need basically is a blogging sites that offer free blogs for use. Top among such free blogging sites are WordPress, Blogger, TypePad etc. When you do set-up a blog, do use your name for reason of been known for your expertise. A free blog can suffice till you can set-up your own domain blog. You can contact us for the techie side of setting up a blog.
Blogging has ground rules and you must abide by them for success. Some of the blogging ground rules include among others – keeping your blog professional and truthful, keep it interesting with useful information, and remember to put in the time to blog regularly. Your goal is to attract the interest of people who can help your career, right? Don’t say anything you wouldn’t want a recruiter/hiring manager to read. Abide by the ground rules and you can blog your way to career success.
While blogging isn’t for everyone, if you put in the time to do it right, it can be an immensely useful tool to build your career and reputation.
Now you know, go ahead and start your own blog as I hope to read from you soon
Till next time, we are all work in progress…