[Guest Post] Mobile social media tools for businesses

JImmyWentzJimmy Wentz is a freelancer interested in anything to do with technology, social media, latest phones and news from companies like O2Amazon and Microsoft. His love of playing tennis takes up most of his spare time and he’s always available on Twitter.


As social media users turn mobile, so do businesses. Many entrepreneurs enjoy the simple pleasure of checking their business’s social media profiles while they’re away from their computers. Today, there are variety of mobile social media tools to help businesses efficiently and easily manage their social media pages on their smartphones and tablets.

In fact, “32 percent of employees globally now rely on more than one mobile device during their typical workday,” according to the infographic entitled ‘The Mobile Workstyle.’ In addition, it also revealed that social media apps are one of the top business apps that mobile workers use on their smartphones.

In this article, we will present the best mobile social media tools for businesses to develop successful social brand recognition.

HootSuite          

One of the most popular social media management tools is the HootSuite. It’s an all-in-one dashboard that allows you to manage multiple social profiles, schedule messages and posts, and analyze social media traffic. It now caters to more than six million satisfied users including Mashable CEO Pete Cashmore. HootSuite is available for a 30-day free trial. You can manage your Twitter, Facebook, LinkedIn, Google+, and Foursquare accounts, as well as marketing focused tools including SocialFlow and InboxQ.  Take this application with you wherever you go by downloading it onto your smartphone. It supports iPhone including the latest iPhone 5 as well as Android phones, Blackberries, the iPad.

ManageWP       

Currently, there are almost 62 million WordPress sites in the world, according to the latest statistics released on WordPress.com. It also revealed that “more than 386 million people view more than 3.6 billion pages each month” on WordPress (WP). So, it’s not surprising if WordPress is included as one of your social marketing tools. Handling more than one WP site can be time consuming and tricky, thus you will need ManageWP. It is an easy to use page management tool that allows you to control multiple WP sites, update each page, and backup all your files in one dashboard. This tool also has a mobile application for iPhone and Android devices. ManageWP takes pride inits fast update time.  Updating 30 WordPress websites can take as little as 60 seconds, unlike when you do it manually which usually takes 30 minutes or more.

Sprout Social

To easily find your business-related customers, use Sprout Social. This tool offers you data about your target market, increasing the chances of higher conversion rate. Its powerful features include tasking tools and a single stream inbox to enhance your customer engagement, unlimited monitoring and reporting across all your accounts, keyword tracker for your brand, a content scheduler, accessible social contact records and a helpdesk integration to ensure full customer service. Sprout Social is free for 30-day trial period, after which you can purchase plans as low as $9 per month. This is also available for iPhone, iPad and Android devices.

Radian6 for mobile      

Do you want to keep track of your brand’s social media presence? Salesforce’s Radian6 is a powerful tool that allows you to monitor conversations around your brand, track any new topics related to your business and engage directly with your community and followers. You will greatly benefit from this app because you can manage your brand’s e-reputation by following what people are saying about it. The developers of this app ensure that users receive in-depth data that they can use to create successful social media campaigns.

With an increasing number of users and offering an affordable way to increase brand recognition, social media has become an important online marketing tool for most businesses, especially start-ups. Mobile devices have changed the way we work. So, if you’re an entrepreneur or you’re just trying to use social media to build your brand’s online presence while away from your computer then you must have the top social media tools on your mobile devices. It will also be helpful to know things you should avoid when managing a businesses’ social media accounts to ensure you’re building a strong online social marketing engagement.

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