About the Author: Katie Belliveau loves blogging about the Internet and how business owners can use it to their advantage. She recommends checking out Davpack for all your business packaging needs.
Social Media is a tool you should already be involved with if you run your own E-commerce store. Not only can you connect up with new and existing customers and fans, you have a chance to really get your brand and brand personality out there.
There are of course, the obvious benefits of using the big sites such as Facebook and Twitter – and that’s volume. But if you want to truly gain a lot from your social media channels, you should consider some of these lesser known sites which have the scope to grow in future. Depending on your industry these may be of a profitable value to your business to begin using.
Slideshare lets you host presentations and share them with the world! These slides can link elsewhere too, via embedded links, making presentations become a truly interactive experience. If you’re aiming to share information with business people about what you do, this is the site for you. With 12 million unique visitors per month, and over 100 million users in total, you can be sure that you’ll attract a variety of users interested in what your business has to offer. And best of all, the linkable slideshows mean you can point them directly to your own site and products.
If you work within, or your products are a result of your creativity, then you should most definitely harness Behance. Allowing creatives to showcase their own, and discover others work all in one place makes an otherwise disorganised sector navigable. They have been the hosts of many creative networks for various organisations and have topped 47 million project views in a month. So, if you want to engage with people who are interested in creative industries. Get involved now!
Pinterest and Instagram have taken over the Internet and completely revolutionised the way we share images. However, both have so much potential that the clever folks who created Pingram decided to blend the two together into one easy to use interface. Allowing you to keep an eye on your feeds as well as look at popular images, it’s a great way to keep an eye over your accounts at a glance – perfect if you’re a busy person but still use Pinterest and Instagram for your business.
Brightkite has around 5.5 million users who are all keen to access their mobile based service which lets them “keep up with friends and family”. Now, unlike the other big sites that spring to mind that allow you to do this, Brightkite also includes specifically targeted media placement such as location based offers – including their sister business Forkly. This means that people who are near can be enticed into a business with a virtual voucher, as an example. For any businesses running in physical locations, offering this sort of thing is likely to yield results. Brightkite is currently on a hiatus as it’s developing, but be sure to keep an eye on its reappearance.
Offering a free server and a community based social networking service, Diaspora is expected to massive rise in volume over the next few years, as people shy away from the ad heavy and sponsored post filled Facebook. This doesn’t mean you should sign up as a business to infiltrate the system as if you are looking for grass roots advertising, stick to the big sites. If you’re a small craft seller though and can’t keep up with the price heavy costs of getting people to see your posts, then this will pose a wonderful alternative and let people who choose to see your posts actually see them without you having to pay for it.
These sites all have their own benefits, and some may take time to truly get going. The important thing to remember is to stay ahead of the curve when it comes to online marketing, otherwise you’ll get left behind whilst your competition heads off onto the next best thing and into the distance with your target audience.