Guest post By Akinbobola Akinola
Akinbobola is the program Co-ordinator Mobile Monday Nigeria. He is a techie and blogs about same at Nigeria Tech Report He also builds WordPress powered Websites.
Social Media has become an essential part of life nowadays, so important that social media is used by families to keep track of relatives, friends and Business contacts. This is because Social Media allows them to share images, videos and other tidbits of information between themselves.
Businesses have also adopted social media as a big part of their social media campaigns, paying as much as $2,000 to set up a Twitter account(Mark Collier, 2012) in the United States and United Kingdom. Also Businesses have seen that they are able to reach more people via Social Media than through Traditional Marketing which is more expensive and reaches less people because it is not targeted and at the same time increase their ROI (Return On Investment).
Here are some tips on what you should not do if you are managing Social Media Accounts for your business or for someone else’s business.
- Don’t practice page spam: On Facebook, posting lots of links to your blog articles or your website all at once in the hope of people seeing it and clicking the link is classified as Spam. Your Facebook Page fans don’t expect you to post all the time because they have other pages that they like more than yours. So make sure that you post only when you need to or else Facebook’s EdgeRank algorithm will make sure your posts don’t appear on the feeds of your fans. This will end up affecting your ability to reach your fans. Read more about EdgeRank at here .
- Don’t do DM spam: On Twitter, don’t send Direct Messages to all the people following you because this tends to annoy them and you end up losing followers that are essential to your social media presence. Also your brand will become synonymous with DM Spam and you wouldn’t want that to happen, would you?
- Never use your personal name and picture for a Business Twitter account: Always use the name of the company. This will help to clear up any issues about the credibility of the account. And it will create more trust for your brand. Also use the logo of your company as the display image on the account too.
- Never reply to Trolling: When someone is making your brand look bad on Social Media (this is called trolling), reply in a calm manner and find out why the person is so angry about your brand. You might find out that the person has a very valid reason for trolling your business online. Don’t ever reply with an insulting comment or reply or else you will destroy the image of the business on Social Media and at the same time, it will escalate and destroy your brand.
- Never retweet personal views: Never retweet any tweet that does not relate to your business. Remember that as a business, your tweets = your views on issues. So when you start retweeting tweet unrelated to your business, your followers view your brand as a confused one and this changes their perception about your business.
- Don’t buy followers: There’s a new trend going on in social media where companies buy followers. Don’t ever try this; these followers will not add anything to your brand. Most of the followers that are bought are generated automatically using malware. And if you feel that your followers are fake, you can check the percentage of fake followers at http://fakers.statuspeople.com
- Don’t follow everyone that follows you: As a business, you’re not looking for information, you’re creating it. So you don’t have to follow everybody that follows you. The only people that your Brand should follow should be people that contribute to your business. A good example of this is the Associated Press (@AP) Twitter Account. They have more than 1 Million+ followers and follow 6,000+ People. Most of the people that they follow are their Writers, Editors and Senior Editors. A bad example is when a business has 400 followers and is following 1000 people, this reduces the social influence of the Brand. Follow only people who will help your business.
- Never share sensitive information on Twitter: Never share sensitive media or documents through social media. Twitter allows your tweets to be indexed by search engines so if someone searches for an idea about something related to your business and you’ve shared the information on twitter before, then your tweet would come up in the search results on Google, Ask.com and other search engines.
- Tweet only when it’s needed: People don’t want to see tweets all the time from a Business they are following so don’t send out tweets every 15 minutes or 20 minutes. Sending a tweet hourly is good. Also try to use tools such as SocialBro to analyze the best time to tweet.