In your effort to boost your brand effectiveness (personal or corporate), it is important that you have an online platform of yours to communicate with your potential audience. Facebook, twitter and otherSocial Networking platforms might not just be sufficient to earn you a great online brand credit. Having a website earns you trust before your audience. Often times, when I come across adverts on Facebook, the first thing I check for is a link to the website of the sponsor. I see no reason why you should advertise your product on the web without actually owning a site where people can get more information about you or your products.
This is the 21st Century, and it appears to me that everyone serious about online effectiveness must have a website/blog. Just as shelter is an inevitable need in real life, a website or a blog is also an inevitable tool of an effective online campaign. Today, my mission is to acquaint you with some great reasons why you need to own a website/blog.
- Share your Knowledge or thoughts with the world: To an individual, owing a blog can serve as a medium to share what you know with the world. I believe in contributing to the World Wide Web, so a website a blog makes you achieve that easily.
- Cheaper Advertisement: Now that more people are getting online in recent times, a website/blog provides a cheap way of advertising your products and services. Compared to Traditional Marketing means, a website is far cheaper. While it will take you millions of naira to run a TV advert which might not even captivate viewers; it usually cost less than that to get a very good website up and running for a year.
- 24/7/365 Access: Another great advantage of having your own website is that your audience have full access to your siteany
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