5 Steps to building a Facebook Audience in Africa – Part 1

It’s actually simple, but it took some good and bad experiences to come to this conclusion. I want to assume that these steps are applicable globally, but they have only been tested in Africa, thus the article title. If you do apply outside Africa, and it works, do feel free to buzz me via email – nubikayode@otekbits.com or just tweet at @NubiKay.

I often hear people come to me saying, how do I get more Likes on my Facebook Page, or more people on my Facebook group, or even more friends and subscribers on my Facebook profile?

  1. Change your orientation: Go for Fans not Likes. Ones orientation is quite important when making an attempt to build an audience, or better yet, a community. You are dealing with people that translate to numbers and not the other way around. Remember it’s a ‘community’ of people who ‘like’ what you are offering – whether it is a product or service. So if you want to have a campaign to build a Facebook audience you want to sample it after any of these two:
    1. Join the Silicon Africa community on Facebook by liking our page
    2. Fan us on Facebook to get updates on all things Tech and African

    You will see that the first calls for the prospective fan to join a community of people with similar interest. It also shows how to do just that. The second also reaches out to a person that holds the identity of a fan, and states what a fan stands to gain. Also note that it’s preferable to use ‘short links’, i.e. on.fb.me/xyZ or the common bit.ly/siliconafricafb as it makes it easier to share, remember, and track for analytics.

    So, once again, think Fans and not Likes.

  2. Facebook Page And/Or Facebook Group: I try very hard to avoid the debate of either going with a Facebook Page or a Facebook Group, but when I am faced with the question of which to go with, I simply try to explain the features of both options and what Facebook recommends as regards these two products; and that’s what I am doing here too.Facebook Page: Pages are for businesses, organizations and brands to share their stories and connect with people via posting updates on a timeline which are pushed to news feeds of people who like your page. You can create and manage a Facebook Page from your personal account, and note that only the official representative of an organization, business, celebrity or band is permitted to create a Page.

    Source: www.bestwaywithwords.com

    Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

    Recommendation from Facebook:

    Know which to product best fits your purpose? Good. If not open both with the understanding you will need to manage both and not neglect one for the other.

    Best practices for both platforms include adding description, and making updates of mixed media including: photos, videos, text, quotes, polls, questions, etc. Also try to put up Facebook apps that apply to you. Last but not least is to get a Vanity URL (also known as Facebook Username) if you going with a Facebook page. You do need to have 25 Likes, and all you need to do is go to facebook.com/username and you can set your Vanity URL for your profile and any page you administrate – so instead of having something like facebook.com/pages/SiliconAfrica-01898892992, you have facebook.com/siliconafrica which is easier to share and remember.See this Facebook blog post for more.

    See you next week.