3 Important Steps On How To Take Charge Of Your Personal Brand

About 3-years ago, I took a conscious decision to take charge of my personal brand both offline and online. And I have kept to just that ever since. Why you may ask? Please read on…

According to Wikipedia, Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. The personal branding concept suggests that success comes from ‘self-packaging’.

Tom Peters confirmed the concept of a personal brand, when he wrote a post titled “The Brand Called You” for FastCompany.Com in August 1997. He went ahead to posit that “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.”

We live in a brand new world of perception! You decide what others and most especially what Google would say about you. How you are perceived as an individual goes to affect your career as well as the type of job you get. Hence, the need to take this post to heart.

In order for you to take charge of your personal brand (both offline and online), take note of the following useful tips:

1. Decide ahead, how your personal brand would be perceived: a brand is all about perception, so is your personal brand. In order to communicate the right personal brand message to others, you have to consciously decide what that message is going to be. Would you like to be seen as a professional in your field of interest or an amateur? You decide…

2. Create both an offline and online version of your personal brand: the next stage is for you to create that personal brand message you have decided to communicate to others. Here, you add a face to your personal brand message. Communicating a professional personal brand require you to have – a professional email address, a professional resume, a professional website/social media accounts etc, the list is not exhaustive because you decide…

3. Endeavour to achieve consistency in your personal brand: for any brand to strive, consistency of the brand message is key. Same holds for your personal brand. For example, your personal online presence needs consistency as well. You can achieve this by choosing a unique ‘brand name’ for most (if not all) of your online account. Your first and your surname is unique enough except yours is a popular name, even with that create a unique brand of your own. It is not news that, I use this step for most of my online presence :-)

Now you have the steps, go ahead and put them to use :-)

Till next time, we are all work in progress…

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